MarComm Programs Lead - Operationalize Growth Initiatives

Included Health, Inc.; Northern (KY); Hybrid; USD 100,000 - 131,000; Full time

Benefits offered by this job

Remote-first culture

401(k) savings plan

Comprehensive medical, vision, and +d

PTO and Discretionary Time Off

12 weeks of paid parental leave

Fertility coverage and surrogacy/adopt

Work-From-Home reimbursement

Job summary

Included Health, Inc. is seeking a Marcomm Program Manager to unify marketing operations across brand, client marketing, and content.

You will establish a cross-functional operating rhythm, prioritize initiatives, and own the intake process to ensure consistent planning and delivery of growth initiatives. You will partner with senior marketers to create scalable processes, drive Asana adoption, and translate strategic goals into executable plans while maintaining visibility and accountability

Qualifications

• 3–5 years of experience in program management, marketing operations, or a traffic/production coordination role.
• Demonstrated experience building or improving intake and workflow systems in a fast-moving, matrixed organization.
• Proficiency with Asana or a comparable project management platform; comfort configuring projects, templates, and dashboards to support team-wide visibility.
• Strong organizational skills and a systems-oriented mindset.
• Excellent written and verbal communication skills with the ability to synthesize complex workstreams into executive-ready updates.
• Experience facilitating cross-functional coordination across multiple teams and stakeholders.
• Ability to manage competing priorities and push back constructively when timelines are unclear.

Responsibilities

• Own and operate the marcomm team's intake process — single entry for all requests across corporate marketing, client marketing, brand, and content, ensuring scope and routing before work begins.
• Reinforce Growth team's operating rhythms and reporting structures to create visibility into active work, dependencies, and capacity.
• Develop and manage integrated project plans and timelines in Asana; surface blockers early.
• Produce clear status reporting for marketing leadership, replacing fragmented threads with structured updates.
• Serve as the connective tissue across marcomm teams — coordinating across Corporate Communications, Client Marketing, Creative, and Content.
• Identify risks, resource conflicts, and scope creep; escalate with recommended resolutions.
• Support portfolio prioritization by maintaining a shared view of capacity and trade-offs.
• Develop lightweight SOPs and workflow documentation to reduce tribal knowledge.
• Partner with senior marketers on scoping to ensure realistic timelines and aligned resources.
• Drive adoption of Asana and shared PM practices across the team.
• Spearhead technology transformation initiatives in collaboration with Growth and Tech partners.
• Foster team culture, engagement, and continuous learning with regular touchpoints.

Skills

Program management

Marketing operations

Workflow systems

Asana

Cross-functional coordination

Communication

Change management

Tools

Asana

Job description

Included Health, Inc. is seeking a Marcomm Program Manager to unify marketing operations across brand, client marketing, and content.

You will establish a cross-functional operating rhythm, prioritize initiatives, and own the intake process to ensure consistent planning and delivery of growth initiatives. You will partner with senior marketers to create scalable processes, drive Asana adoption, and translate strategic goals into executable plans while maintaining visibility and accountability