Marketing & Communications Program Manager

Included Health, Inc.; Northern (KY); Hybrid; USD 100,000 - 131,000; Full time

Benefits offered by this job

Remote-first culture

401(k) savings plan

Comprehensive medical, vision, and +d

PTO and Discretionary Time Off

12 weeks of paid parental leave

Fertility coverage and surrogacy/adopt

Work-From-Home reimbursement

Job summary

Included Health, Inc. is seeking a Marcomm Program Manager to unify marketing operations across brand, client marketing, and content.

You will establish a cross-functional operating rhythm, prioritize initiatives, and own the intake process to ensure consistent planning and delivery of growth initiatives. You will partner with senior marketers to create scalable processes, drive Asana adoption, and translate strategic goals into executable plans while maintaining visibility and accountability

Qualifications

• 3–5 years of experience in program management, marketing operations, or a traffic/production coordination role.
• Demonstrated experience building or improving intake and workflow systems in a fast-moving, matrixed organization.
• Proficiency with Asana or a comparable project management platform; comfort configuring projects, templates, and dashboards to support team-wide visibility.
• Strong organizational skills and a systems-oriented mindset.
• Excellent written and verbal communication skills with the ability to synthesize complex workstreams into executive-ready updates.
• Experience facilitating cross-functional coordination across multiple teams and stakeholders.
• Ability to manage competing priorities and push back constructively when timelines are unclear.

Responsibilities

• Own and operate the marcomm team's intake process — single entry for all requests across corporate marketing, client marketing, brand, and content, ensuring scope and routing before work begins.
• Reinforce Growth team's operating rhythms and reporting structures to create visibility into active work, dependencies, and capacity.
• Develop and manage integrated project plans and timelines in Asana; surface blockers early.
• Produce clear status reporting for marketing leadership, replacing fragmented threads with structured updates.
• Serve as the connective tissue across marcomm teams — coordinating across Corporate Communications, Client Marketing, Creative, and Content.
• Identify risks, resource conflicts, and scope creep; escalate with recommended resolutions.
• Support portfolio prioritization by maintaining a shared view of capacity and trade-offs.
• Develop lightweight SOPs and workflow documentation to reduce tribal knowledge.
• Partner with senior marketers on scoping to ensure realistic timelines and aligned resources.
• Drive adoption of Asana and shared PM practices across the team.
• Spearhead technology transformation initiatives in collaboration with Growth and Tech partners.
• Foster team culture, engagement, and continuous learning with regular touchpoints.

Skills

Program management

Marketing operations

Workflow systems

Asana

Cross-functional coordination

Communication

Change management

Tools

Asana

Job description

The Marcomm Program Manager is a critical operational role within the Corporate Marketing & Communications team, reporting to the Vice President of Corporate Marketing & Communications. This role serves the entire marcomm function — spanning brand, B2B/corporate marketing/product/client marketing, and content — as its dedicated operational backbone. The Marcomm PM will establish and run a clear cross-functional operating rhythm, and prioritization cadence that brings consistency, visibility, and accountability to how the team plans and delivers work against its most important growth initiatives. By owning the systems and workflows that keep integrated marketing moving, this role directly enables senior marketers to stay focused on high-value strategy and the work that most influences pipeline, retention, and win rate.

Responsibilities

• Own and operate the marcomm team's intake process — creating a single point of entry for all new project requests across corporate marketing, client marketing, brand, and content — ensuring each request is scoped, prioritized, and routed appropriately before work begins.
• Plug into and reinforce the broader Growth team's existing operating rhythms and reporting structures — rather than standing up marcomm-specific systems in isolation — adapting shared cadences (e.g., weekly prioritization reviews, sprint-style planning, status syncs) to create consistent visibility into active work, dependencies, and capacity across marcomm teams.
• Help to develop and manage integrated project plans, timelines, and delivery schedules in Asana, keeping all workstreams current and surfacing blockers before they become delays.
• Produce clear, concise status reporting for marketing leadership — replacing fragmented Slack threads and ad hoc follow-up with structured, repeatable updates that make progress and priorities legible at a glance.
• Serve as the connective tissue across marcomm teams — facilitating coordination between Corporate Communications, Client Marketing, Creative, and Content — so that cross-functional dependencies are tracked and hand-offs are clean.
• Proactively identify risks, resource conflicts, and scope creep; elevate to the VP or relevant senior marketers with recommended resolutions.
• Support program-level prioritization decisions by maintaining a shared view of the team's portfolio, flagging capacity constraints, and helping leadership make informed trade-off calls.
• Contribute to the development of lightweight, scalable standard operating procedures and workflow documentation that reduce reliance on tribal knowledge and informal communication channels.
• Partner with senior marketers on campaign and initiative scoping to ensure timelines are realistic, resources are aligned, and deliverables are clearly defined before execution begins.
• Drive adoption of Asana and shared project management practices across the marcomm team, providing guidance and accountability to ensure consistent use.
• Spearhead and advance key technology transformation initiatives on behalf of the marcomm team — translating FY27 plan milestones into actionable, repeatable execution plans in close partnership with Growth and Tech counterparts, ensuring marcomm stays aligned and moving in lockstep with broader organizational transformation efforts.
• Partner with marcomm leadership to foster a strong sense of team culture, engagement, and continuous learning — creating consistent, meaningful touchpoints for employees and sub-teams that reinforce connection, shared purpose, and professional growth across the function.

Requirements

• 3–5 years of experience in program management, marketing operations, or a traffic/production coordination role, ideally within an in-house marketing team or agency environment.
• Demonstrated experience building or improving intake and workflow systems in a fast-moving, matrixed organization.
• Proficiency with Asana or a comparable project management platform; comfort configuring projects, templates, and dashboards to support team-wide visibility.
• Strong organizational skills and a systems-oriented mindset — you find it genuinely satisfying to bring structure to ambiguous, high-velocity environments.
• Excellent written and verbal communication skills, with the ability to synthesize complex workstreams into clear, executive-ready status updates.
• Experience facilitating cross-functional coordination across multiple teams and stakeholders simultaneously.
• Ability to manage competing priorities without losing sight of what matters most; comfortable asking clarifying questions and pushing back constructively when scope or timelines are unclear.
• Comfort operating in an environment undergoing process and tooling transformation — you are a change enabler, not a change resistor.

Preferred Qualifications

• Experience supporting B2B or enterprise marketing teams, with exposure to demand generation, client marketing, or content marketing workflows.
• Familiarity with healthcare, tech, or highly regulated industries.
• PMP, PMI-ACP, or equivalent project management certification.

Pay:

The base salary range for this full-time position is$100,030 – $130,944 per year in the United States. This posted range reflects the portion of our internal salary band that is currently funded for new hires in this role across our standard labor markets (Zones A–C).

For context, these markets include Zone A (e.g., Phoenix AZ, San Antonio TX, Columbus OH, Charlotte NC), Zone B (e.g., Chicago IL, Denver CO, San Diego CA, Houston TX), Zone C (e.g., Los Angeles CA, Seattle WA, Washington, D.C., Boston MA) and Zone D(e.g., San Francisco Bay Area CA, New York City NY, San Jose CA).

Within this range, individual pay is determined by work location, skills, experience, and internal equity. We use structured salary bands and geographic zones based on cost of labor to keep pay fair and consistent.

Starting base salary for you will depend on several job-related factors, unique to each candidate, which may include education; training; skills; years and depth of experience; certifications and licensure; our needs; internal peer equity; organizational considerations; and understanding of geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and great compensation package based on their roles and locations.

Benefits & Perks:

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Paid Time Off ("PTO") and Discretionary Time Off ("DTO")
• 12 weeks of 100% Paid Parental leave
• Family Building & Compassionate Leave: Fertility coverage, $25,000 for surrogacy/adoption, and paid leave for failed treatments, adoption or pregnancies.
• Work-From-Home reimbursement to support team collaboration home office work

About Included Health

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more atincludedhealth.com.

Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants with arrest or conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, and California law.