Manager, Website & Conversion Optimization

CeriFi; Alpharetta (GA); On-site; USD 105,000 - 145,000; Full time

Job summary

CeriFi is seeking a hands-on Manager of Website & Conversion Optimization to own how the company’s digital properties look, function, and convert across a portfolio of brands. You’ll lead site changes, run structured CRO testing, and translate data into revenue opportunities with Marketing, Creative, and Engineering partners.

In this role you’ll manage day-to-day website operations, align landing pages with campaign goals, and drive measurable improvements across multi-brand experiences, with a

Qualifications

• 4+ years of experience in website management, digital marketing, ecommerce, or conversion rate optimization.
• Hands-on with a modern CMS (Builder.io strongly preferred) and A/B testing platforms (VWO, Optimizely).
• Strong analytics knowledge (GA4) and ability to translate data into actions.

Responsibilities

• Own day-to-day management of website properties, including page builds and content updates.
• Collaborate with Marketing, Creative, and Engineering to scope and ship initiatives.
• Ensure multi-brand site health and brand consistency across properties.
• Lead structured A/B and multivariate testing across priority pages and funnels.
• Report CRO impact against revenue and pipeline goals.

Skills

Website management

CRO strategy

A/B testing

Data-driven decision making

Cross-functional collaboration

Tools

Builder.io

GA4

VWO/Optimizely

Job description

The Opportunity

We're looking for a hands‑on Manager of Website & Conversion Optimization to own how CeriFi's digital properties look, function, and convert. This role sits at the center of our B2B and B2C growth strategy - owning execution on our website platform while running the testing and optimization program that turns traffic into revenue across CeriFi's portfolio of brands.

Description

You'll partner closely with Marketing, Digital, and a lean Engineering team to prioritize and ship site changes, then use data and experimentation to continuously improve conversion. This is a role for someone who is equally comfortable in a CMS and in an analytics dashboard — someone who can move fast, work within real constraints, and show measurable results.

What You Will Do

Website Ownership & Execution

• Own day-to-day management of CeriFi's website properties, including page builds, content updates, and navigation changes within our CMS (Builder.io)
• Partner with Marketing, Creative, and Engineering to scope, prioritize, and ship website initiatives
• Maintain site health, quality, and consistency across CeriFi's multi-brand portfolio, ensuring every property reflects our design and content standards
• Serve as the primary point of contact for website requests, triaging and sequencing work against business priority

Conversion Rate Optimization

• Build and run a structured A/B and multivariate testing program (VWO or similar) across priority pages and funnels
• Identify and prioritize CRO opportunities using site analytics, funnel data, and user behavior insights
• Own conversion performance across key journeys, from landing pages through checkout, including mobile above-the-fold experience, content-to-conversion balance, and findability/navigation
• Partner with Paid/Digital and Creative teams to align landing page experiences with campaign intent and messaging
• Report on test results, site performance, and CRO impact against revenue and pipeline goals

Cross-functional collaboration

• Work closely with Marketing leadership and Digital Marketing team to translate business priorities into a prioritized website roadmap
• Partner with Engineering when necessary to plan and sequence site work within capacity constraints, and with Legal on any changes with compliance implications
• Collaborate with Creative on page design, content structure, and brand consistency
• Support new brand, product, and campaign launches with timely, well‑executed site

Requirements

What we are looking for

• 4+ years of experience in website management, digital marketing, ecommerce, or conversion rate optimization
• Hands‑on experience with a modern CMS (Builder.io experience a strong plus) and A/B testing platforms (VWO, Optimizely, or similar)
• Strong working knowledge of web analytics tools (GA4 or similar) and the ability to translate data into a prioritized action plan
• Experience working within a multi-site or multi-brand portfolio a plus
• Comfortable operating with limited engineering resources - someone who can prioritize ruthlessly and drive impact without a large dev team
• Detail‑oriented and organized, with the ability to manage multiple concurrent site workstreams
• A collaborative, low‑ego approach - you'll work daily across Marketing, Creative, Engineering, and Legal
• An execution mindset: you move fast, test and iterate, and let data guide decisions

What Success Looks Like

In your first 60 days, you will have audited CeriFi's website properties, established a working cadence with Engineering and Creative, and identified the highest‑impact CRO opportunities across the portfolio.

Within 3 months, you will have a testing program live on priority pages, a clear website roadmap aligned to business priorities, and early wins on conversion improvement to point to.

By 6 months, you will have built a repeatable system for prioritizing, shipping, and measuring website and CRO work - with a track record of measurable learnings & conversion gains across CeriFi's brand portfolio.