Manager, Voice & Channel (Management)

Live Nation; New York (NY); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health benefits

Concert tickets

Career development

401(k)

Job summary

Live Nation seeks a Digital Marketing Manager, Voice & Channel to drive real-time social strategy for Roc Nation artist management in New York. The role is in-office five days a week, coordinating with strategy teams to turn plans into daily posts, live coverage, and audience engagement.

You will manage on-site content capture, post approvals, and social campaigns for high-profile talent, while traveling to events and coordinating with managers and freelancers.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field preferred.
• 3-5 years of digital marketing, social media management or content creation in entertainment.
• Proven experience managing social media accounts for talent, brands or media.
• Experience with social publishing and listening tools and basic creative editing apps.
• Fluency across Instagram, TikTok, YouTube, X, Threads, Snapchat and emerging platforms.

Responsibilities

• Execute social strategies across assigned artist accounts and Roc Nation channels daily.
• Monitor real-time conversations and respond to trends and milestones.
• Coordinate social post approvals and asset delivery with managers and teams.
• Capture on-site mobile content (photos, short-form video) at shoots and events.
• Direct real-time event coverage and assist external content creators on-site.
• Collaborate with marketing teams to amplify top-performing content.
• Stay updated on platform changes and viral trends; contribute ideas.
• Manage daily publishing schedules and content calendars.

Skills

Social media management

Content creation

Mobile photography

Video editing

Platform fluency

Stakeholder management

Travel willingness

Education

Bachelor's degree in Marketing, Communications, Digital Media or related field

Tools

Dash Hudson

Sprout Social

Hootsuite

CapCut

Canva

Adobe Express/Lightroom

Job description

Job Summary

Role: Digital Marketing Manager, Voice & Channel (Management)

Location: New York, NY (In-office, 5 days a week)

Reports to: Sr. Director, Voice & Channel (Management)

The Role

The Digital Marketing Manager, Voice & Channel will execute real-time social strategy across Roc Nation's artist management roster and Roc Nation social channels. This hands-on role is responsible for driving daily online conversation, capturing real-time content, and maintaining an active, culturally resonant social presence across all major platforms.

Working closely with the Digital Marketing Strategy team, the Manager operationalizes campaign plans into daily posting schedules, live event coverage, and audience engagement.

Additionally, this role acts as the primary day-to-day digital point of contact for assigned management clients, managing direct artist requests, coordinating asset approvals, capturing behind-the-scenes content, and supporting the artist's digital footprint across music releases, brand partnerships, and live events.

Key Responsibilities

• Voice & Channel Execution: Execute social strategies developed by the Digital Marketing Strategy team across assigned artist management accounts and Roc Nation social channels, ensuring daily alignment with brand standards and campaign timelines
• Support real-time social monitoring and response protocols to capture trending moments, news, and key artist milestones (releases, awards, press, tour announcements)
• Coordinate directly with artist managers and external teams to process social post approvals and asset delivery in a timely manner.
• Capture and produce high-quality, mobile-first content (iPhone photography, short-form video, reels) on-site at shoots, shows, press events, and red carpets
• Assist in directing real-time event coverage, developing shot lists, and assisting external freelance content creators (photographers, videographers) on-site
• Collaborate with internal marketing and promotional teams to identify and amplify top-performing organic social content
• Stay up to date on platform updates, algorithm shifts, and viral trends, proactively bringing creative execution ideas to the strategy team
• Coordinate daily publishing schedules, rapid-response workflows, and content calendars using social management and scheduling tools
• Oversee day-to-day deliverables from junior coordinators, assistants, or external social vendors as assigned, ensuring brand voice consistency
• Support staffing, scheduling, and travel logistics for on-site social coverage at priority events, tours, and shoots
• Serve as the primary daily digital contact for assigned artist management clients, assisting with social media posting, digital campaigns, and online brand presence
• Maintain direct, professional communication with the artist and their team for real-time social requests, content capture and approval cycles
• Travel with assigned artists to video sets, performances, campaign shoots, and appearances to capture behind-the-scenes content and manage live posting
• Facilitate community management by monitoring fan engagement, tracking trend participation, and engaging with key fan accounts to support fanbase growth

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or a related field preferred
• 3-5 years of experience in digital marketing, social media management or content creation within entertainment, music or agency environments
• Proven experience managing social media accounts for talent, brands or media outlets
• Experience with social publishing and listening tools (e.g., Dash Hudson, Sprout Social, Hootsuite) and basic creative editing applications
• Solid fluency in execution across Instagram, TikTok, YouTube, X, Threads, Snapchat and emerging platforms
• Strong hands-on skills in mobile photography, video capture and real-time editing using mobile tools (CapCut, Canva, Adobe Express/Lightroom)
• Professional demeanor with experience working directly with high-profile talent and key stakeholders in fast-paced environments
• Strong project management skills with the ability to manage multiple tight deadlines and adapt to real-time, fluid schedules
• Willingness to travel and support digital requests outside standard business hours for live events, releases and real-time moments
• Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Benefits & Perks

• HEALTH : Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF : Free concert tickets, paid time off including paid holidays, sick time and floating days
• CAREER : Career and skill development programs with School of Live
• WEALTH : 401(k) program with company match

Note - Roc Nation benefits and policies diffe