Director, Digital Marketing & Strategy (Management)

Roc Nation, LLC; New York (NY); On-site; USD 116,000 - 145,000; Full time

Benefits offered by this job

Health benefits

Concert tickets

Career development

401(k) matching

Job summary

Roc Nation, based in New York, seeks a Director of Digital Marketing & Strategy to spearhead hands-on digital strategies for management clients. Lead go-to-market plans, execute campaigns across DSPs, social channels, and retail, and drive revenue opportunities.

The role requires deep industry connections, strategic leadership, and the ability to manage campaigns end-to-end in a fast-paced environment. Collaboration with VP, labels, and artist managers is essential.

Qualifications

• 7–10 years of progressive experience in artist management, release strategy, or platform/DSP relations at a label, distributor, management company, or digital platform.
• Bachelor's degree in a related field preferred.
• Deep fluency in the digital, streaming, and social media landscape, with a passion for music and contemporary culture.
• Hands‑on execution: pivot from big‑picture strategy to tactical execution, copywriting under pressure, and field content capture.
• Relationship building: proven track record of leveraging industry connections across DSPs, digital platforms, and cultural partners.
• Data‑informed & creative‑led: extract actionable insights while preserving the artist's creative vision.
• Autonomy & agility: thrives in a fast-paced environment while collaborating cross-functionally.
• Fluency in Spanish and English; knowledgeable about Urbano Latino trends.
• Proven ability to run reports from DSP dashboards, Google Analytics, CRM, ESPs, and social listening tools.
• International partner/influencer relationships a plus.

Responsibilities

• Develops and executes comprehensive marketing blueprints that differentiate artists in a crowded global marketplace.
• Drives revenue-generating initiatives across D2C channels, exclusive content windows, playlisting, influencer integrations, and non-traditional partnerships.
• Creates long-term marketing roadmaps (12 months+) aligning releases with touring, live events, and commercial offerings.
• Maintains senior-level relationships across DSPs, streaming services, social platforms, and retail channels to secure placements and support.
• Pitches releases and negotiates playlisting across the digital landscape.
• Collaborates with labels, artist managers, Creative Services, Brands, Touring, Commerce, Publicity, and Philanthropy for campaign alignment.
• Establishes tracking frameworks and uses analytics to measure ROI and benchmarks.
• Analyzes real-time streaming/audience data to optimize campaigns mid-flight.
• Maintains release schedules, partner deliverables, and artist dashboards.
• Supports priority artist launches and catalog campaigns end-to-end.
• Performs other duties as assigned.

Skills

Artist management

Release strategy

Platform/DSP relations

Music & Digital

Hands-on execution

Relationship building

Data-driven

Autonomy

Editing tools

Spanish & English fluency

Education

Bachelor's degree in a related field

Job description

Job Summary

Role: Director, Digital Marketing & Strategy (Management) Reports to: VP, Digital Marketing & Strategy (Management) Location: New York, NY (In-office, 5 days a week)

The Role: The Director, Digital Marketing & Strategy will serve as the lead hands‑on digital strategist and architect of digital initiatives for Roc Nation's management clients. This position is responsible for driving the strategy, release plans, and go‑to‑market approach across DSPs, retail, and digital/social channels for a diverse roster ranging from emerging talent to global icons. The ideal candidate is deeply connected, highly proactive across social, digital, and DSP partners, and equally adept at high-level strategic planning and direct, hands‑on execution. You will collaborate closely with the VP of Digital Marketing, label partners, artist managers, and DSP counterparts, owning campaign lifecycles end-to-end to build artist brand presence and drive revenue opportunities. This role owns a portfolio of brand relationships and contributes directly to achieving and exceeding revenue targets in a highly competitive and fast‑paced environment.

Responsibilities

Strategy & Execution

• Serves as the primary digital strategist for assigned management clients, developing and executing comprehensive marketing blueprints that differentiate artists in a crowded global marketplace
• Drives revenue-generating initiatives across direct‑to‑consumer (D2C) channels, exclusive content windows, playlist placement, influencer integrations, and non‑traditional partnerships
• Creates fluid, long‑term (12‑month+) marketing roadmaps that align recorded music releases with touring, live events, and commercial offerings
• Brings creative, unconventional ideas to the table that supports clients' priorities on a digital scale

Partner Relations & Cross-Functional Collaboration

• Owns and maintains senior‑level relationships across DSPs, streaming services, social platforms, and retail channels to secure prime placements and marketing support
• Conducts regular outreach to pitch releases, secure playlisting, and maximize partner commitments across the digital landscape
• Partners closely with internal and external stakeholders—including labels, artist managers, Creative Services, Brands, Touring, Commerce, Publicity, and Philanthropy—to ensure cohesive, 360‑degree campaign alignment

Data, Reporting & Project Management

• Establishes tracking frameworks and utilizes advanced analytics to measure campaign performance against ROI targets and internal benchmarks
• Continuously analyzes real‑time streaming and audience data to adjust active campaigns mid-stream for maximum impact
• Maintains, tracks, and updates release schedules, partner deliverables, and internal artist dashboards
• Supports priority artist launches, catalog campaigns, and special projects end-to-end
• Other duties, as assigned

Qualifications

• 7–10 years of progressive experience in artist management, release strategy, or platform/DSP relations at a label, distributor, management company, or digital platform
• Bachelor's degree in a related field preferred
• Music & Digital Expertise: Deep fluency in the digital, streaming, and social media landscape, with a passion for music and contemporary culture
• Hands‑on Execution: Ability to seamlessly pivot from big‑picture strategy to tactical execution, copywriting under pressure, and field content capture
• Relationship Building: Proven track record of leveraging industry connections across DSPs, digital platforms, and cultural partners
• Data‑Informed & Creative‑Led: Ability to extract actionable insights from analytics platforms while maintaining the integrity of the artist's visual and creative vision
• Autonomy & Agility: Strong self‑starter who thrives independently in a fast‑paced, high‑volume environment while remaining a collaborative cross‑functional partner
• Technical Skills: Working knowledge of audio, photo, and video editing software, alongside social listening and scheduling tools
• Fluency in written and spoken Spanish and English is mandatory; Culturally aware, with a deep understanding of Latin music, specifically Urbano Latino, trends, and audience behaviors
• Proven track record running reports and extracting data from DSP dashboards, Google Analytics, CRM platforms, ESPs, and social listening tools
• Advanced consumer analytics experience (a plus)
• Established international partner/influencer relationships and familiarity with A&R processes or creative direction (a plus)

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Benefits & Perks

• HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, paid time off including paid holidays, sick time and floating days
• CAREER: Career and skill development programs with School of Live
• WEALTH: 401(k) program with company match

Note – Roc Nation benefits and policies differ from Live Nation

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact an HR Representative to request the opportunity to participate in a timely interactive process. Roc Nation will also provide reasonable religious accommodations on a case‑by‑case basis.

Compensation

The expected compensation for this position is: $116,000.00 USD - $145,000.00 USD Pay is based on a number of factors including market location, qualifications, skills, and experience. Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.

About Roc Nation

Established in 2008, Roc Nation is the leading global entertainment organization. Headquartered in New York, the company conducts business operations worldwide — maintaining offices in Los Angeles, London, and Brazil. Roc Nation’s recognition as a world-renowned entertainment company comes, in part, from the all‑encompassing range of services we provide our clients. Whether building careers and brands from the ground up or championing the ongoing success of our talent roster, we continue to revolutionize and redefine the business of entertainment. Roc Nation’s diverse client portfolio includes many of the most celebrated recording artists, producers, songwriters, and athletes. Each of our clients are given access to the full scope of our cutting‑edge capabilities — from artist management, music publishing, international distribution, touring, production, strategic brand development, and more. We form partnerships with experts who break the mold in industries such as media, entertainment, technology, music management, fashion, and philanthropy to support our clientele. Roc Nation proudly represents musical phenomenon such as Rihanna, Alicia Keys, Lil Uzi Vert, Megan Thee Stallion, and Fat Joe — securing massive brand collaborations, selling record‑breaking concert tours, and producing history‑making events across every facet of our company. Bridging music and sports, in 2019, Roc Nation partnered with the National Football League (NFL) as the organization’s live music entertainment strategist. Since then, Roc Nation has produced award‑winning Super Bowl Halftime shows, bringing in notable headliners such as The Weeknd, Dr. Dre, Eminem, Snoop Dogg, Mary J. Blige, Kendrick Lamar, Rihanna, and Usher. The first of its kind, the Roc Nation‑NFL collaboration has seen massive success, making history as the first Super Bowl Halftime Show to win an Emmy award for Outstanding Variety Special (Live) in 2022, followed by another Emmy win in 2023 for Outstanding Directing For A Variety Special. Additionally, the Super Bowl LIX Halftime Show starring Kendrick Lamar broke the viewership record with 133.5 million people tuning in to watch the performance. Roc Nation Sports In 2013, Roc Nation Sports launched to offer specialized services that cultivate long‑term career growth opportunities for athletes. To best support our roster of athletes on and off the field at a global scale, Roc Nation Sports creates and executes strategic marketing and endorsement deals, brand collaborations, and facilitates media relations, as well as coordinates philanthropic opportunities, among other offerings. We represent renowned athletes such as Dez Bryant, Jaire Alexander, Skylar Diggins, Kevin De Bruyne, Robinson Canó, Mark Vientos, and many more. Team Roc Alongside business endeavors, Roc Nation supports communities around the world through its philanthropic division, Team Roc. Maintaining a commitment to activism and humanitarianism, Team Roc collaborates with partners to tackle inequities across four pillars: education, emergency relief and community goodwill, criminal justice, and health and wellness.