Head of Voice & Channel (Distribution)

Roc Nation; New York (NY); On-site; USD 148,000 - 185,000; Full time

Benefits offered by this job

Health benefits

Concert tickets

Paid time off

401(k)

Job summary

Roc Nation seeks a Head of Voice & Channel to lead the Distribution social program and shape the brand's voice across all platforms. You will manage a team, drive real-time content strategy, and collaborate with the Digital Strategy group to deliver year-round campaigns.

You will work closely with artists and distribution clients to grow authentic online identities, coordinate conference-ready content, and maintain 24/7 brand presence across channels.

Qualifications

• 5–7 years in digital marketing and social media within entertainment or agency environments; leadership experience
• Experience defining brand voice and developing content strategies
• Strong knowledge of major platforms: Instagram, TikTok, YouTube, X, Threads, Snapchat

Responsibilities

• Lead and mentor the Voice & Channel team with clear priorities and workflows
• Define Roc Nation Distribution's brand voice across all channels and content
• Collaborate with VP and Digital Strategy to implement year-round campaigns
• Manage artist and client social strategies and real-time posting opportunities
• Oversee calendars, partnerships, and performance reporting

Skills

Leadership

Social media strategy

Content creation

Video editing

Brand voice

Education

Bachelor's degree

Tools

Dash Hudson

Sprout Social

Hootsuite

Canva

CapCut

Job description

Job Summary:

Role: Head of Voice & Channel (Roc Nation Distribution)

Reports to: VP of Digital Marketing & Strategy

Location: New York, NY (In-office, 5 days a week)

The Role:

The Head of Voice & Channel is the driving force behind Roc Nation Distribution's social presence — executing across all handles, managing the brand's voice, responding to cultural moments in real time and bringing the broader digital strategy to life across every platform. These handles are never dark.

This position is responsible for leading a team of digital marketers and operating in two distinct capacities: as the Voice of Roc Nation Distribution, developing strategies that support and amplify the roster from an organizational perspective; and as the Voice of the Artist, working directly with artists to develop their own social identity and content strategy so they show up authentically on their own channels. The ideal candidate is highly connected, proactive, and fluent across every major social platform.

You will collaborate closely with the VP of Digital Marketing & Strategy and the Digital Strategy team to build and implement year-round campaign strategies.

This role owns a portfolio of brand relationships and contributes directly to achieving and exceeding revenue targets in a highly competitive and fast-paced environment.

Responsibilities:

Team Leadership

• Leads, mentors, and manages the Voice & Channel team — setting priorities, workflows, performance standards, and operational processes for content approvals, publishing cadences, and rapid-response protocols
• Fosters a high-performance team culture that encourages creative risk-taking, accountability, and professional development

Voice of Roc Nation Distribution

• Creates and defines the Roc Nation Distribution channel identity and brand voice across all social platforms, the website, newsletters, and CRM touchpoints
• Crafts, schedules, and publishes content across all Roc Nation Distribution social channels for distribution clients and projects
• Implements strategic campaigns and responds to current events, cultural moments, and trending conversations in real time
• Partners with the Digital Strategy team to develop year-long content and campaign strategies for owned channels
• Implements a CRM strategy that exemplifies the voice of Roc Nation Distribution
• Manages the Roc Nation Distribution website and social channels, including redesigns, content updates, and adoption of new platform features

Voice of the Artist

• Partners with the Digital Strategy team to create year-long strategies for each artist and implements them across all campaigns and releases
• Serves as the primary day-to-day digital point of contact for assigned distribution clients, leading social strategy, posting, and online brand presence
• Develops and distributes onboarding documentation and guidelines for new artists and clients
• Assists artists with their handles — posting on their behalf, flagging areas of interest, and advising on real-time posting opportunities
• Accompanies artists to events, performances, and appearances for real-time capture, live posting, and on-the-ground content creation
• Manages content calendars, posting schedules, and brand partnership tracking — overseeing deliverables, timelines, and requirements across all assigned artists
• Facilitates community management by monitoring fan engagement, tracking trends, and engaging with key fan accounts to support fanbase growth
• Other duties, as assigned

Qualifications:

• 5–7 years in digital marketing, social media, or content creation within entertainment, music, or agency environments, with at least 2 years in a leadership role
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred
• Leadership: Proven ability to lead and motivate a team in a fast-moving, always-on creative environment
• Platform Expertise: Fluency across Instagram, TikTok, YouTube, X, Threads, Snapchat, and emerging platforms
• Brand & Content Strategy: Experience defining brand voice, developing original content series and newsletters, managing website content, and executing CRM strategies
• Content Creation: Strong mobile photography, video capture, and real-time editing skills (CapCut, Canva, Adobe Express/Lightroom)
• Communication & Discretion: Professional demeanor with experience working directly with high‑profile talent in fast‑paced environments
• Organization & Flexibility: Ability to manage multiple content calendars, partnership timelines, and fluid schedules simultaneously; willingness to work non‑traditional hours and travel to support 24/7 coverage
• Proven experience managing social media accounts for talent, brands, or media outlets
• Experience with social publishing/listening tools (e.g., Dash Hudson, Sprout Social, Hootsuite), CRM platforms, and newsletter tools

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Benefits & Perks

• HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, paid time off including paid holidays, sick time and floating days
• CAREER: Career and skill development programs with School of Live
• WEALTH: 401(k) program with company match

Note – Roc Nation benefits and policies differ from Live Nation

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality,or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.

Any applicant who requires an accommodation in order to perform the essential functions of the job should contact an HR Representative to request the opportunity to participate in a timely interactive process. Roc Nation will also provide reasonable religious accommodations on a case‑by‑case basis.

The expected compensation for this position is: $148,000.00 USD - $185,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.