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Stryker Corporation in the United States seeks a Manager, Trade Shows to lead the trade show strategy for the Medical division, driving execution and evolution of events, activations, and executive engagements with marketing, commercial and leadership teams to strengthen brand presence.
You will shape innovative, customer-centric experiences, manage budgets, vendor relationships and performance metrics, and continuously refine the program for impact and ROI.
Work Flexibility: Remote
The Manager, Trade Shows will lead the trade show strategy for the Medical division, and be responsible for the strategic planning, execution and continuous evolution of trade shows, related customer events and executive engagements, activations, and other key meetings. You will work closely with marketing, commercial, cross-divisional partners and leadership teams to create innovative, customer-centric experiences that strengthen brand presence. Expect to drive best practices, uphold operational excellence, and long-term event strategy to maximize engagement, impact, and return on investment across the division. Influence marketing and commercial teams in determining which trade shows are strategically critical, how Stryker Medical should exhibit and who should be in attendance at the show. Lead the execution of complex, high-visibility, multi-business unit trade shows and activations, ensuring operational excellence, brand consistency, and a best-in-class representation of the Stryker brand across all touchpoints Execute trade show events ensuring consistency and collaboration while following established guidelines, processes, procedures and tools. Educate cross-functional teams, provide direction and establish solutions where appropriate. Architect and elevate transformative, customer-centric experiences that showcase Stryker’s innovation, deepen strategic relationships, and redefine how the Medical engages customers. Collaborate with MarCom on the design and layout and manage cost and construction of exhibits. Run the talent offense of attracting, developing, engaging, and aligning talent. Establish performance goals for the direct reporting team and lead a culture of engagement, performance, and accountability. Consistently monitor performance and align with broader Medical divisional strategy. Develops and manages a comprehensive event project plan for all set up tasks, product needs, collateral, bookings and other details. Negotiates with vendors and service providers for best arrangements within budget. Maintains relationships with Medical’s key industry and trade associations. Establish and institutionalize best-in-class frameworks, standards, and playbooks to enable scalability, consistency, and continuous evolution of pre, post and during event function. Own performance measurement and portfolio optimization, including defining and tracking KPIs, driving qualified lead generation, evaluating ROI and commercial impact, and using data-driven insights to continuously refine strategy, investment, and execution. Develop tracking and measurement tools and processes. Work with Demand Generation Team to ensure leads are distributed and followed up in a timely manner. Recognize opportunities to sponsor conference sessions that align with marketing goals. Identify and investigate new trade show marketing opportunities based on business priorities and goals.
Required Bachelor’s degree 8+ years’ work experience in marketing, communications, events or related field. Preferred Previous people leader experience Experience managing production requirements and timelines of trade show production. United States of America
United States of America Pay Ranges:
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30%
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability. Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We are proud to be named one of the World’s Best Workplaces! For more information, visit: www.stryker.com
Work Flexibility Remote – Role allows you to work the majority to 100% of time from an alternate workplace. These roles could have travel expectations, and you must work within the country of the job requisition location. Field-based – You can expect to regularly work a majority to 100% of time at customer facilities and has a set territory or expectation to travel within a set boundary. Almost all sales roles would likely be qualified as field-based. Onsite – Role is 100% located at a Stryker facility. Some ad hoc flexibility may be available depending on role, level, and job requirements. Manufacturing roles and any role that requires physical presence at the office would qualify under this category. Hybrid – You can expect to regularly work in both an alternate workplace and a Stryker facility. Roles that are partially remote or co-located would qualify as hybrid, and the expectation to be onsite would be defined and agreed upon by your manager/supervisor.