Manager, Trade Shows (Remote)

Stryker; United States; On-site; USD 89,000 - 193,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Employee stock purchase plan

Job summary

Stryker is seeking a Manager, Trade Shows to lead the strategic planning and execution of trade shows, customer events, and executive engagements for the Medical division. You will work with marketing, commercial teams, and leadership to create customer-centric experiences, drive best practices, and maximize ROI across the division.

You will influence show selection, lead multi-unit executions, educate cross-functional teams, and manage budgets while establishing scalable frameworks and

Qualifications

• Bachelor’s degree required.
• 8+ years’ work experience in marketing, communications, events or related field.

Responsibilities

• Influence marketing and commercial teams to determine strategic trade shows and attendee composition.
• Lead execution of complex, high-visibility trade shows and activations across multiple business units.
• Ensure consistency and collaboration in trade show events following guidelines and tools.
• Educate cross-functional teams, provide direction and establish solutions.
• Architect transformative, customer-centric experiences showcasing innovation.
• Collaborate with MarCom on design/layout, and manage exhibit cost and construction.
• Lead talent development and set performance goals for the team.
• Monitor performance and align with broader Medical divisional strategy.
• Develop and manage a comprehensive event project plan with timelines, collateral, and bookings.
• Negotiate with vendors for best arrangements within budget.
• Maintain relationships with key industry and trade associations.
• Establish frameworks, standards, and playbooks for scalability and evolution of events.
• Own KPIs, lead generation, ROI, and data-driven strategy refinement.
• Develop tracking and measurement tools and processes.
• Work with Demand Generation to ensure timely lead follow-up.
• Identify opportunities to sponsor conference sessions aligned with goals.
• Investigate new trade show marketing opportunities based on priorities.

Skills

Marketing experience

Event management

Leadership

Education

Bachelor’s degree

Job description

What You Will Do

The Manager, Trade Shows will lead the trade show strategy for the Medical division, and be responsible for the strategic planning, execution and continuous evolution of trade shows, related customer events and executive engagements, activations, and other key meetings. You will work closely with marketing, commercial, cross-divisional partners and leadership teams to create innovative, customer-centric experiences that strengthen brand presence. Expect to drive best practices, uphold operational excellence, and long-term event strategy to maximize engagement, impact, and return on investment across the division.

• Influence marketing and commercial teams in determining which trade shows are strategically critical, how Stryker Medical should exhibit and who should be in attendance at the show.
• Lead the execution of complex, high-visibility, multi-business unit trade shows and activations, ensuring operational excellence, brand consistency, and a best-in-class representation of the Stryker brand across all touchpoints
• Execute trade show events ensuring consistency and collaboration while following established guidelines, processes, procedures and tools.
• Educate cross-functional teams, provide direction and establish solutions where appropriate.
• Architect and elevate transformative, customer-centric experiences that showcase Stryker’s innovation, deepen strategic relationships, and redefine how the Medical engages customers.
• Collaborate with MarCom on the design and layout and manage cost and construction of exhibits.
• Run the talent offense of attracting, developing, engaging, and aligning talent. Establish performance goals for the direct reporting team and lead a culture of engagement, performance, and accountability.
• Consistently monitor performance and align with broader Medical divisional strategy.
• Develops and manages a comprehensive event project plan for all set up tasks, product needs, collateral, bookings and other details.
• Negotiates with vendors and service providers for best arrangements within budget.
• Maintains relationships with Medical’s key industry and trade associations.
• Establish and institutionalize best-in-class frameworks, standards, and playbooks to enable scalability, consistency, and continuous evolution of pre, post and during event function.
• Own performance measurement and portfolio optimization, including defining and tracking KPIs, driving qualified lead generation, evaluating ROI and commercial impact, and using data-driven insights to continuously refine strategy, investment, and execution.
• Develop tracking and measurement tools and processes.
• Work with Demand Generation Team to ensure leads are distributed and followed up in a timely manner.
• Recognize opportunities to sponsor conference sessions that align with marketing goals.
• Identify and investigate new trade show marketing opportunities based on business priorities and goals.

What You Will Do

The Manager, Trade Shows will lead the trade show strategy for the Medical division, and be responsible for the strategic planning, execution and continuous evolution of trade shows, related customer events and executive engagements, activations, and other key meetings. You will work closely with marketing, commercial, cross-divisional partners and leadership teams to create innovative, customer-centric experiences that strengthen brand presence. Expect to drive best practices, uphold operational excellence, and long-term event strategy to maximize engagement, impact, and return on investment across the division.

• Influence marketing and commercial teams in determining which trade shows are strategically critical, how Stryker Medical should exhibit and who should be in attendance at the show.
• Lead the execution of complex, high-visibility, multi-business unit trade shows and activations, ensuring operational excellence, brand consistency, and a best-in-class representation of the Stryker brand across all touchpoints
• Execute trade show events ensuring consistency and collaboration while following established guidelines, processes, procedures and tools.
• Educate cross-functional teams, provide direction and establish solutions where appropriate.
• Architect and elevate transformative, customer-centric experiences that showcase Stryker’s innovation, deepen strategic relationships, and redefine how the Medical engages customers.
• Collaborate with MarCom on the design and layout and manage cost and construction of exhibits.
• Run the talent offense of attracting, developing, engaging, and aligning talent. Establish performance goals for the direct reporting team and lead a culture of engagement, performance, and accountability.
• Consistently monitor performance and align with broader Medical divisional strategy.
• Develops and manages a comprehensive event project plan for all set up tasks, product needs, collateral, bookings and other details.
• Negotiates with vendors and service providers for best arrangements within budget.
• Maintains relationships with Medical’s key industry and trade associations.
• Establish and institutionalize best-in-class frameworks, standards, and playbooks to enable scalability, consistency, and continuous evolution of pre, post and during event function.
• Own performance measurement and portfolio optimization, including defining and tracking KPIs, driving qualified lead generation, evaluating ROI and commercial impact, and using data-driven insights to continuously refine strategy, investment, and execution.
• Develop tracking and measurement tools and processes.
• Work with Demand Generation Team to ensure leads are distributed and followed up in a timely manner.
• Recognize opportunities to sponsor conference sessions that align with marketing goals.
• Identify and investigate new trade show marketing opportunities based on business priorities and goals.

Required

What you need

• Bachelor’s degree
• 8+ years’ work experience in marketing, communications, events or related field

Preferred

• Previous people leader experience
• Experience managing production requirements and timelines of trade show production

Posted Date: 09/21/2026 This role will be posted for a minimum of 3 days.

United States of America Pay Ranges:

• USN: $89,300 - $148,800 USD Annual
• US5: $93,800 - $156,200 USD Annual
• US10: $98,200 - $163,700 USD Annual
• US15: $102,700 - $171,100 USD Annual
• US20: $107,200 - $178,600 USD Annual
• US30: $116,100 - $193,400 USD Annual

View the U.S. work location and transparency guide to find the pay range for your location.

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.