Manager, Trade Marketing

Anheuser-Busch; United States; Remote; USD 100,000 - 119,000; Full time

Job summary

Join a forward-thinking company that thrives on innovation and community impact. As a Trade Marketing Manager, you'll play a vital role in bringing our diverse brand portfolio to life through creative events and strategic partnerships. This dynamic position requires strong communication and organizational skills, as well as a passion for marketing and sales. You'll collaborate closely with various teams to ensure successful execution of plans, while also mentoring team members and tracking key performance indicators. If you're ready to dream big and make a meaningful impact, this opportunity is for you.

Benefits

Health Benefits

Life Insurance

Generous Parental Leave

401(k) with Company Match

Free Beer

Qualifications

• 5-7 years of sales and/or marketing experience required.
• Strong communication skills and proficiency in PowerPoint and Excel.

Responsibilities

• Develop tailored plans for all channels based on local events.
• Execute sampling and activation events across the territory.
• Manage sponsorship negotiations and budgets.

Skills

Sales Experience

Marketing Experience

Communication Skills

Proficiency in PowerPoint

Proficiency in Excel

Knowledge of Regional Marketing

Education

Bachelor's Degree

MBA or Advanced Degree

Tools

Internal Tools

Job description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources, and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $100,000 - $118,750, bonus and long-term incentive eligible

LOCATION: Territory covering Philadelphia

COMPANY:
Michelob ULTRA, Cutwater Spirits, Budweiser, Kona Brewing Co., Stella Artois, Bud Light — over 100 of America’s most loved brands. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We seek talented, curious, and committed individuals and provide the resources and opportunities to unleash their potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:
The Trade Marketing Manager (TMM) has a dynamic role, known across wholesalers, retailers, and partners as the person who brings our brand portfolio to life through events, venues, and retail. They are organized, communicative, creative, and adaptable to a non-traditional work schedule, including later nights and weekends.

JOB RESPONSIBILITIES:

• Develop plans and tailored playbooks for all channels based on local properties and events
• Mobilize brand planning
• Execute sampling and activation events across the territory
• Manage tickets, sponsorship negotiations, and budgets
• Coordinate resort/destination planning and execution (where applicable)
• Collaborate with the Experiential Team on sponsorships
• Support venue CAPEX execution and work with top wholesalers to ensure clarity of plans
• Assist in executing On-Premise plans and manage channel-specific programs to deliver volume and share growth
• Communicate results regularly and mentor team members
• Manage channel pilots and optimize key levers
• Implement channel blueprints and track KPIs such as volume, share, and distribution

JOB QUALIFICATIONS:

• Bachelor's Degree required
• 5-7 years of sales and/or marketing experience
• Deep knowledge of regional marketing, sales, and the On-Premise Channel
• Strong communication skills and proficiency in PowerPoint, Excel, and internal tools

Preferred:

• MBA or advanced degree
• Willingness to relocate for future opportunities
• Knowledge of the beer/alcohol industry

WHY ANHEUSER-BUSCH:
We are a company that dreams big, with a culture rooted in heritage and a future focused on innovation and community impact. Our investments include charitable contributions, emergency water supplies, and responsible drinking initiatives, emphasizing our commitment to community and shared success. Our future is one with more cheers.

BENEFITS:

• Health benefits including medical, dental, vision, wellness, and savings accounts
• Life insurance and disability protection
• Generous parental leave and FMLA policies
• 401(k) with company match
• Opportunities to work in a fast-paced, ownership-driven environment
• Free Beer!