Trade Marketing Manager

Bonide Products LLC; Village of Oriskany (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

Bonide Products LLC is seeking a Trade Marketing Manager to bridge Brand Marketing and Key Accounts. This role requires strategic thinking to execute shopper-focused strategies that drive brand growth. Ideal candidates will leverage data insights and cross-functional collaboration to enhance marketing effectiveness in a dynamic environment.

Qualifications

• 2+ years of experience in consumer care or customer service.
• Experience with eCommerce and social media platforms.
• Strong written and verbal communication skills.

Responsibilities

• Analyze account shipment and POS data for performance trends.
• Develop annual marketing and trade promotion plans.
• Manage trade marketing budgets and report on spend effectiveness.

Skills

Project Management

Data Analysis

Communication

Collaboration

Problem-Solving

Education

Bachelor’s degree in related field

Tools

Microsoft Office Suite

CRM Systems

Job description

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Reports To: V.P. of Marketing & Product Strategy

Direct Reports: None

With a legacy of trust dating back to 1926, Bonide has evolved into a global force in the gardening industry as a proud member of the ADAMA Group. This partnership has bestowed upon our family business the invaluable advantage of a worldwide presence and extensive resources, enabling us to serve gardeners across the globe with exceptional pest control solutions for generations to come. At our Oriskany, NY facility, a dedicated team of around 150 professionals passionately produces our diverse portfolio of synthetic and Organic Gardening Products.

Our commitment to meeting every gardener's needs is unwavering, and we offer a comprehensive range of weed, insect, disease, and animal controls in various formulations and applications. You can find our premium products at national, regional, and local home centers, hardware stores, mass merchants, and garden centers throughout America. Bonide stands tall as a recognized and respected industry leader, reflecting the trust and admiration we have earned from gardening enthusiasts across the country!

Role Summary

Bonide is actively seeking a strategic and results-driven Trade Marketing Manager to serve as a critical link between Brand Marketing, Key Accounts, and the end consumer. This role is responsible for developing and executing shopper-focused strategies that drive brand growth and retailer success across the full path to purchase.

The ideal candidate will possess a deep understanding of the Omni-channel shopper journey, including brick-and-mortar and e-commerce platforms. As the consumer landscape evolves, this individual must leverage insights, data, and cross-functional collaboration to create compelling retail programs that influence shopper behavior and deliver measurable business outcomes.

Success in this role requires the ability to drive joint value creation with retail partners, align internal stakeholders across functions, and deliver tailored marketing solutions that enhance brand visibility, conversion, and loyalty in all channels.

Duties and Responsibilities

Data Analysis & Insights Generation

• Analyze account shipment (sell-in) and POS (sell-through) data to assess performance trends, product velocity, and promotional effectiveness.
• Track key performance indicators (KPIs) across channels, customers, and product lines to identify growth opportunities or areas of concern.
• Generate actionable insights from data sources (e.g., Numerator, Stackline) and retailer portals.

Planogram and Merchandising Optimization

• Recommend planogram resets for key accounts based on sales performance, shopper insights, and shelf productivity.
• Collaborate with Category Management and Sales teams to ensure planograms reflect consumer demand and maximize shelf efficiency.
• Support implementation of in-store merchandising strategies that drive visibility and conversion.

Trade Promotion Management

• Develop channel specific annual marketing, merchandising, and trade promotion plans
• Lead the development and implementation of collateral to support retail growth objectives such as displays, and promotional products.
• Coordinate cross-functionally to ensure all consumer-facing artwork (existing and new) adheres to Brand standards and Visual Id
• Monitor ROI of trade promotions, price reductions, and display execution to ensure budget efficiency.
• Partner with Finance and Sales to analyze post-event performance and optimize future trade investment.
• Own the development of all sell-in tools, including strategic presentations, channel/retailer insights, 1-pagers, product displays and sell sheets
• Manage the customization and implementation of national and regional brand programming within all retail channels to deliver volume and growth
• Partner with key accounts to align on marketing initiatives, promotional calendars, and in-store execution plans.
• Serve as the bridge between Marketing and Sales to ensure consistency in brand messaging and retail activation.
• Prepare and present data-driven business reviews and category insights to buyers and retail partners.

Cross-Functional Leadership

• Coordinate with Sales, Brand Marketing, Category Management, and Supply Chain to support integrated go-to-market plans.
• Lead new product introduction efforts at retail, including distribution tracking, merchandising plans, and launch performance analysis.
• Stay current on industry trends, competitive activity, and shopper behavior to inform strategic planning.
• Conduct store audits and competitive analysis to monitor execution and identify white space opportunities.

Budget & Performance Tracking

• Manage trade marketing budgets, ensuring effective allocation of spend across accounts and activities.
• Report on marketing spend effectiveness, adjusting plans based on performance data and business priorities.

Skills and Abilities

• Enjoy working in an entrepreneurial, unstructured environment, where you have a great deal of influence to set direction, strategy, and build structure and process
• Effective project management skills, and a desire for continuous process improvement & discipline
• Have an ability to lead others by influence and develop strong relationships across the organization (sales, marketing, functional partners)
• Have critical thinking, analytical, and problem-solving skills balanced with vision, creativity, and resourcefulness
• Have an ability to listen and synthesize ideas from others
• Have a highly collaborative working style
• Have a positive attitude and tactful communication skills, even under pressure
• Must be comfortable juggling multiple projects and numerous deadlines

Requirements

• Bachelor’s degree in related field.
• 2+ years of experience in consumer care or customer service, with a focus on resolving issues across eCommerce and social media platforms.
• Experience managing consumer inquiries and concerns across social media platforms (Facebook, Instagram, Twitter) and eCommerce websites. Ability to track and respond to digital sentiment.
• Strong ability to resolve consumer complaints and issues in a calm, efficient, and empathetic manner. Experience with issue escalation and follow-through.
• Exceptional written and verbal communication skills, with a professional and friendly tone when interacting with consumers.
• Comfortable using digital tools, including CRM systems, social media monitoring tools, and eCommerce platforms. Proficiency with Microsoft Office Suite and familiarity with social media management tools is a plus.
• Ability to work collaboratively with a team, sharing insights and supporting other team members to ensure a high level of consumer satisfaction.
• Previous experience working in the lawn, garden, or pesticide industry is a plus.
• Bilingual in Spanish is a plus.

An essential element of Bonide culture is our commitment to diversity. Bonide is an Equal Opportunity/Affirmative Action Employer. We consider applicants, and make all employment decisions, without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, or any other legally protected status. We are committed to recruiting and retaining the best talent in our industry.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Manufacturing

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