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Trade Marketing Manager

CPG Talent Management LLC

United States

Hybrid

USD 115,000 - 120,000

Full time

3 days ago
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Job summary

A premium Italian food company is seeking a Trade Marketing Manager to spearhead marketing strategies across retail and foodservice in the USA. The role involves direct collaboration with the North American CEO and driving brand growth through effective trade marketing initiatives, ensuring a strong market presence.

Benefits

Medical insurance
Vision insurance
401(k)
Strong compensation package
Relocation package

Qualifications

  • 7+ years of experience in trade marketing in CPG food & beverage.
  • Strong experience with pricing, promotions, and placement strategies.
  • Proven success in building trade programs from the ground up.

Responsibilities

  • Develop and own all trade marketing strategies for the U.S. market.
  • Analyze data and market trends to define category strategy.
  • Lead and support new product launches and in-store activations.

Skills

Trade Marketing
Category Management
Data Analysis
Sales Collaboration
Promotions Strategy

Job description

Join to apply for the Trade Marketing Manager role at CPG Talent Management LLC

Join to apply for the Trade Marketing Manager role at CPG Talent Management LLC

CPG Talent Management LLC provided pay range

This range is provided by CPG Talent Management LLC. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$115,000.00/yr - $120,000.00/yr

Direct message the job poster from CPG Talent Management LLC

Connecting Top Talent with Corporate, Heavy Industrial, CPG and Food & Beverage Companies!

Location: Hybrid, Remote, or Onsite in New Jersey

Travel: Monthly travel to NJ headquarters required if not local

Reports to: CEO, North American Division

About the Role

A globally recognized premium Italian food company with a newly established U.S. manufacturing presence is hiring a Trade Marketing Manager to lead and build its trade marketing strategy across retail and foodservice in the USA. This is a newly created role—ideal for someone who has grown up in CPG food and beverage, understands how to drive the 3 P’s (pricing, promotions, and placement), and wants to make a direct impact on brand growth in the U.S. market.

You’ll report directly to the North American CEO and collaborate closely with a commercial leader who previously spent 20+ years with a major global meat company. You’ll be the link between sales and strategy, working hands-on to shape go-to-market execution and define the company’s positioning in its category.

What You’ll Do

  • Develop and own all trade marketing strategies for the U.S. market across retail and foodservice
  • Build the playbook for pricing strategy, promotions, retail placement, and shopper activation
  • Analyze syndicated data, market trends, and sales performance to define category strategy
  • Collaborate with the sales team and national brokers to develop tools and tactics that drive execution
  • Lead and support new product launches, trade events, and in-store activations
  • Evaluate and report on KPI performance, promotional ROI, and competitive benchmarks
  • Serve as the connective tissue between sales, marketing, operations, and HQ teams
  • Partner with HQ and the U.S. commercial team to execute the U.S. growth plan effectively

What You Bring

  • 7+ years of experience in trade marketing, category management, or shopper marketing within branded CPG food & beverage (premium meat products preferred)
  • Strong knowledge of both retail and foodservice—with retail as a key growth focus
  • Expertise in executing the 3 Ps (pricing, promotion, placement) across diverse channels
  • Skilled in data sourcing, analysis, and insights to influence trade decisions
  • Strong collaboration skills with the ability to work across national sales teams
  • Proven success in building or rebuilding trade programs from the ground up
  • Comfortable reporting to senior executives and influencing at the leadership level
  • Willingness to travel to NJ monthly if not based locally

Why This Opportunity

  • Report directly to the CEO in a high-visibility, strategic position
  • Join a premium European brand with a newly built U.S. manufacturing site and aggressive growth plans
  • Flexible working model: remote, hybrid, or onsite
  • Be a foundational team member shaping category leadership in the U.S.
  • Strong comp, bonus, benefits, and relocation package available
Seniority level
  • Seniority level
    Mid-Senior level
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Sales, Finance, and Manufacturing
  • Industries
    Meat Products Manufacturing, Food and Beverage Manufacturing, and Food and Beverage Retail

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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