Manager, Social & New Media

Altria Group, Inc.; Richmond, Northern (VA, KY); Hybrid; USD 120,000 - 173,000; Full time

Benefits offered by this job

Hybrid/Remote work options

401(k) matching or retirement plan

Student loan repayment assistance

Professional development stipends

Job summary

Altria Group, Inc. in Richmond, VA is seeking a Manager, Social & New Media to lead channel strategy, governance, and engagement across corporate social media and emerging platforms. This role offers the option of remote work arrangements.

You will partner with the Corporate Brand & Content team to optimize content, lead paid social, and translate analytics into actionable improvements for enterprise communications.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, Digital Media, Business, or a related field.
• 7+ years of experience in social media, digital communications, digital marketing, public relations, corporate communications or related field.
• Experience developing and managing social media strategies across LinkedIn, X, Facebook, and other social media and emerging channels.
• Experience with executive social media, paid social, employee social media activation, audience engagement, and/or community management.
• Experience partnering with content creators, agencies, digital media partners, or platform providers.
• Experience evaluating or implementing emerging communications channels, technologies, and engagement approaches.
• Experience analyzing channel performance and audience behavior, then translating insights into actionable recommendations.

Responsibilities

• Lead strategy, governance, and audience engagement across corporate social media, executive social, paid social, employee social media activation, and future platforms.
• Define channel positioning, audience engagement models, platform playbooks, governance standards, and success measures aligned with enterprise communications objectives.
• Partner with the Corporate Brand & Content team to optimize content for platform behaviors, audience expectations, discoverability, and channel objectives.
• Lead paid social media and coordinate execution with agency partners.
• Evaluate and pilot emerging communications channels, engagement models, and digital capabilities.
• Monitor performance, audience behavior, platform changes, competitive activity, and trends, translating insights into recommendations and measurable improvements.

Skills

Social media strategy

Audience engagement

Channel governance

Executive social media

Paid social

Content partnerships

Emerging channels

Analytics & insights

Education

Bachelor's degree in Communications or related field

Job description

Together We Innovate. Together We Change.

How do you engage stakeholders in a world where platforms, audiences, and behaviors are constantly changing? Join Altria's Corporate Communications team and help shape the strategies, channels, and digital experiences that connect our enterprise narrative with the audiences who matter most.

We are currently seeking a Manager, Social & New Media to join our Corporate Communications team in Richmond, VA or we are open to remote work arrangements.

You will lead channel strategy, governance, and performance across Altria’s corporate social media and emerging communications ecosystem. You will help social and new media channels support enterprise communications strategies, strengthen stakeholder engagement, and advance corporate reputation priorities.

What you will be doing:

• Lead strategy, governance, and audience engagement across corporate social media, executive social, paid social, employee social media activation, and future platforms.
• Define channel positioning, audience engagement models, platform playbooks, governance standards, and success measures aligned with enterprise communications objectives.
• Partner with the Corporate Brand & Content team to optimize content for platform behaviors, audience expectations, discoverability, and channel objectives.
• Lead paid social media and coordinate execution with agency partners.
• Evaluate and pilot emerging communications channels, engagement models, and digital capabilities.
• Monitor performance, audience behavior, platform changes, competitive activity, and trends, translating insights into recommendations and measurable improvements.

We want you to have:

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, Digital Media, Business, or a related field.
• 7+ years of experience in social media, digital communications, digital marketing, public relations, corporate communications or related field.
• Experience developing and managing social media strategies across LinkedIn, X, Facebook, and other social media and emerging channels.
• Experience with executive social media, paid social, employee social media activation, audience engagement, and/or community management.
• Experience partnering with content creators, agencies, digital media partners, or platform providers.
• Experience evaluating or implementing emerging communications channels, technologies, and engagement approaches.
• Experience analyzing channel performance and audience behavior, then translating insights into actionable recommendations.

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $119,600.00 - $173,450.00.

Why You’ll Love Building Your Career at Altria

At Altria, we believe a great career starts with feeling supported — both at work and in life. Here’s what you’ll find here:

• Work where connection and flexibility meet — enjoy the benefits of in-person collaboration three days a week (Tuesday - Thursday), while maintaining the flexibility to work remotely on Mondays and Fridays. Our hybrid approach empowers you to stay connected, collaborate with colleagues, and manage your schedule in a way that works best for you.
• Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully.
• A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real.
• Get recognized for your work — annual merit increases and performance bonus.
• A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%–17% of your base salary.
• Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends.
• Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family.
• Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
• Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life.
• A culture that gives back — paid volunteer days and a shared commitment to making a difference.

At Altria, we offer more than benefits — we offer a career that fits your life, rewards your ambition, and celebrates your impact.

This position is not eligible for sponsorship.

Altria is a Fortune 500 company that has a leading portfolio of products for U.S. adult tobacco and nicotine consumers 21+. For decades we’ve been leaders in the tobacco industry, but the industry is evolving - and so are we. Our Vision is Moving Beyond Smoking™.

At Altria, we celebrate the power of diverse teams working together to shape our future. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment. Join us as we work together to shape a better future for adult tobacco consumers, our employees, and our shareholders.

Altria is the parent company of Philip Morris USA, John Middleton, U.S. Smokeless Tobacco, Helix Innovations, and NJOY. Altria complements its tobacco portfolio with equity investments in Anheuser-Busch InBev and Cronos Group.