Manager, Social Media Strategy

Mile Marker; New York (NY); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Mile Marker is seeking a Manager, Social Strategy to bridge platform strategy, publishing, and performance distribution. You will lead organic social initiatives and support integrated digital media planning for a growing portfolio.

Ideal candidates have 5+ years in digital/social, SME-level TikTok knowledge, strong analytics, and experience collaborating with paid media teams to drive results.

Qualifications

• 5+ years of digital and social media experience in an agency, brand, or media environment.
• SME-level knowledge of TikTok and Sprout Social, including scheduling, publishing, listening, workflows and analytics.
• Experience managing content distribution workflows across multiple channels without handholding.
• Strong collaboration with paid social teams to coordinate amplification and tracking.
• Experience in client service or project management with clear performance storytelling.
• Strong analytical skills with Excel/Google Sheets and social data interpretation.
• Excellent attention to detail and organization for digital operations.

Responsibilities

• Act as Mile Marker’s social platform expert on specs, formats, and updates, especially TikTok.
• Admin Sprout Social, manage calendars, scheduling, publishing, listening queries and reports.
• Collaborate daily with Biddable teams to align organic with paid promotion and tagging.
• Build social distribution playbooks to publish content at optimal times and formats.
• Monitor content and establish moderation workflows; ensure regulatory compliance.
• Translate platform data into actionable insights for client teams.

Skills

5+ years digital & social experience

TikTok SME

Cross-channel publishing workflows

Collaboration with biddable teams

Client service / project management

Analytical capability in Excel/Google‑

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Sprout Social

Google Sheets

Job description

We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome. Mile Marker’s client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry’s, among others.

We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.

For more information, go to www.milemarkeragency.com.

Position Summary

The Manager, Social Strategy will be the key operational and strategic lead bridging channel strategy, social publishing, and performance distribution. Your focus will be on platform strategy, managing the publishing workflow, monitoring community management, and partnering closely with our biddable (paid search and social) team to execute, optimize, and amplify content across key channels.

While this role focuses heavily on organic social strategy, publishing, and Sprout Social operations (~70%), you will also dedicate supporting bandwidth (~30%) to integrated digital media planning and performance analysis across our portfolio.

If you are an organized, data-informed social strategist who knows how to leverage tools like Sprout Social, maximize platform mechanics (especially TikTok), and partner seamlessly with paid media teams to drive results, we want you on our team.

Key Responsibilities

Social Strategy, Publishing & SME Leadership

• Serve as Mile Marker’s go-to expert on social platform specifications, publishing mechanics, formats, and algorithm updates—with specialized, high-level mastery of TikTok and legacy channels (Meta, LinkedIn, YouTube, X).
• Act as the primary administrator and power user for Sprout Social, managing editorial calendars, scheduling and publishing final assets, setting up social listening queries, and pulling channel performance reports.
• Partner daily with internal Biddable (Paid Social/Search) teams to align organic content schedules with paid promotion, ensure proper tracking/tagging, and advise on organic post boosting and paid amplification strategies.
• Build actionable social distribution playbooks and framework guidelines to ensure content is published at optimal times, in the correct formats, and aligned with platform best practices.
• Monitor published organic content and brand channels, establish comment moderation and escalation workflows for sensitive topics, and ensure all publishing adheres to regulatory or compliance guidelines.
• Utilize Sprout Social and native platform tools to monitor brand sentiment, audience conversation, and campaign benchmarks, translating platform data into actionable insights for client teams.

Media Planning & Operations Support

• Participate in the media planning process for top-tier clients, helping build tactical plans, digital strategies, and client presentations.
• Assist with day-to-day planning, performance tracking, budget monitoring, and reconciliation for integrated media activities.
• Conduct post-campaign analysis using Excel/Google Sheets and platform analytics to evaluate cross-channel performance and offer strategic recommendations.
• Maintain operational relationships with digital publishers, adtech vendors, and platform representatives to explore new ad formats and platform capabilities.

Qualifications

• 5+ years of dedicated digital and social media experience in an agency, brand, or media environment.
• Proven SME-level knowledge of TikTok and Sprout Social (specifically around scheduling, publishing, social listening, workflows, and analytics modules).
• Demonstrated experience managing content distribution workflows and editorial calendars across multiple channels without needing handholding.
• Strong experience partnering directly with biddable/paid social media teams to coordinate paid amplification, post boosting, and integrated performance tracking.
• Experience in client service or project management, with a track record of presenting performance insights clearly to stakeholders and navigating integrated teams.
• Strong analytical capability with proficiency in Excel/Google Sheets and social data extraction (interpreting post metrics, engagement trends, and distribution performance).
• Obsessive attention to detail with high organizational standards for digital operations and scheduling accuracy.
• Bachelor’s degree in Marketing, Communications, Business, or related practical experience.