Manager, Social Media Content/Strategy - Spectrum News

Spectrum News; New York (NY); On-site; USD 86,000 - 153,000; Full time

Job summary

Spectrum News is seeking a Manager for Social Media Content/Strategy to enhance brand engagement through innovative social media strategies. The ideal candidate will have extensive experience in social media management, a strong creative flair, and the ability to lead a team while collaborating cross-functionally. Responsibilities include content planning, performance analysis, and maintaining brand voice across platforms. This role offers a competitive salary range and the opportunity to shape the social media presence of a leading news organization.

Qualifications

• 5+ years in social media in news or sports.
• 2+ years in management or leadership roles.

Responsibilities

• Drive social media strategies to elevate the Spectrum News brand.
• Manage operations for key social channels.
• Track, report, and analyze social content performance.

Skills

Proficiency in Photoshop

Proficiency in Illustrator

Proficiency in After Effects

Proficiency in Adobe Creative Suite

Strong project management skills

Excellent interpersonal skills

Strong social media management skills

Ability to analyze and interpret data

Creative and innovative skills

Effective presentation skills

Education

Bachelor's degree in communications

Bachelor's degree in marketing

Bachelor's degree in related field

Job description

Join to apply for the Manager, Social Media Content/Strategy - Spectrum News role at Spectrum News.

This range is provided by Spectrum News. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$86,000.00/yr - $152,400.00/yr

The Mgr, Social Media Content & Strategy, News will drive social media strategies to elevate the Spectrum News brand, working cross-functionally to deliver engaging content that fosters brand loyalty. This role requires a proven record of writing and approving social copy under pressure, as well as creating optimized assets for social platforms. Responsibilities include managing and executing comprehensive content plans, reporting on metrics and optimizations, and collaborating with internal teams including on-air talent. The ideal candidate is organized, creative, strategic, a master wordsmith, and passionate about news/politics and building online communities.

• Actively and consistently support efforts to improve the customer experience.
• Manage operations for key social channels, including planning, briefing, and content execution, ensuring consistency with brand voice.
• Maintain a regular posting schedule for content and editorial pieces across social media accounts.
• Manage multiple content projects simultaneously, meeting deadlines and maintaining quality.
• Collaborate with marketing to align social media with broader campaigns.
• Coordinate with editorial teams on social franchises and content execution.
• Guide on-air talent on maximizing social opportunities.
• Develop and implement plans to increase social engagement and KPIs.
• Track, report, and analyze social content performance, recommending improvements.
• Write, edit, and oversee social media copy, ensuring brand consistency.
• Edit and approve posts in real-time for accuracy and tone.
• Explore user-generated content to tap into trends and reach new audiences.
• Stay updated on social media trends and share insights with the team.
• Respond professionally to requests from teammates, clients, and employees.
• Lead, train, schedule, and oversee team members.
• Produce and edit various content elements as needed.
• Perform other duties as assigned.

Required Skills/Abilities and Knowledge

• Proficiency in Photoshop, Illustrator, After Effects, and Adobe Creative Suite.
• Ability to analyze and interpret data.
• Effective presentation skills for management.
• Decision-making and problem-solving under pressure.
• Judgment, initiative, and ability to accomplish duties.
• Creative and innovative skills.
• Strong project management and organizational skills.
• Ability to delegate tasks.
• Adaptability and problem-solving in changing circumstances with a positive attitude.
• Continuous technical knowledge growth.
• Knowledge of current design techniques and procedures.
• Ability to interface with internal teams, external clients, and vendors.
• Strong social media management skills under daily deadlines.
• Organizational skills for managing multiple priorities.
• Excellent interpersonal, verbal, and written communication skills.

Required Education

• Bachelor's degree in communications, marketing, or related field.

Required Work Experience

• 5+ years in social media in news or sports.
• 2+ years in management or leadership roles.