Manager, Social Media (TikTok, X, Meta)

EBONY Media; New York (NY); Remote; USD 65,000 - 90,000; Full time

Job summary

Join a dynamic team at a forward-thinking media company that celebrates Black culture and excellence. As the Social Media Manager, you will craft engaging content across platforms like Meta, TikTok, and X, driving audience growth and fostering community engagement. This role requires a creative storyteller with a keen eye for trends and a passion for digital culture. Collaborate with a close-knit team to shape the brand's voice and make a significant impact in the media landscape. If you're innovative, proactive, and ready to elevate the Black identity through social media, this is the opportunity for you.

Qualifications

• 3-4 years of hands-on social media experience.
• Strong visual storytelling skills for engaging content.
• Ability to analyze metrics for content optimization.

Responsibilities

• Manage EBONY’s social accounts and develop engagement strategies.
• Create and publish visually compelling content aligned with brand identity.
• Engage with the audience and monitor cultural conversations.

Skills

Social Media Management

Visual Storytelling

Content Creation

Audience Engagement

Cultural Awareness

Copywriting

Analytics

Trend Analysis

Tools

Canva

CapCut

Monday.com

Sprout

Microsoft Office

Job description

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LOCATION: Remote | New York, Atlanta or Los Angeles

The Company

Since 1945, EBONY has celebrated and chronicled Black excellence and leadership worldwide. In January 2021, the iconic brand was relaunched under new ownership as EBONY Media Group, a diversified multi-platform media company. This is an exciting chapter for the beloved brand, and we are looking for talented, enthusiastic candidates to join our close-knit, highly collaborative team. We’re calling all innovators and creators who want to be part of the legacy by helping shape EBONY’s future!

The Role

The Manager, Social Media (Meta, TikTok, X) at EBONY is a creative and culturally tapped-in digital storyteller with a deep passion for Black culture, trends, and social media. This role is solely responsible for managing EBONY’s presence on social media, requiring a strong understanding of what performs well on each platform and how to craft visually compelling, high-engagement content. This person should have a keen eye for aesthetics, storytelling, and social trends—understanding how to blend culture, news, and entertainment into captivating X, TikTok, Meta posts, Stories, and Reels. They are skilled at curating, creating, and editing visual content, writing engaging captions, and strategically scheduling content to maximize reach and engagement. A proactive, social-first mindset is essential, as this role will shape EBONY’s voice on the individual social platform, drive audience growth, and foster meaningful community engagement. This role sits within the Brand & Marketing department on the Social Media team and reports directly to the Director, Social Media.

Responsibilities

Strategy & Content Creation:

• Own and manage EBONY’s social accounts, developing platform-specific strategies to drive engagement, growth, and brand awareness.
• Create, curate, and publish visually compelling content, including feed posts, Stories, Reels, and carousels, ensuring alignment with EBONY’s brand identity.
• Stay ahead of visual and cultural trends, leveraging them to craft content that resonates with EBONY’s audience.
• Write engaging, on-brand captions that spark conversation and maximize reach.
  
  

Content Calendar & Scheduling

• Develop and maintain a content calendar for the social platform, planning posts around key cultural moments and brand initiatives.
• Schedule and publish posts at optimal times to maximize visibility and interaction.
• Coordinate with internal teams to ensure content aligns with broader social and marketing campaigns
  
  

Community Engagement & Growth

• Actively engage with EBONY’s audience by responding to comments, DMs, and tags to build a strong digital community.
• Monitor and participate in cultural conversations, ensuring EBONY remains a relevant and influential voice.
• Develop and implement strategies to grow and maintain an engaged follower base.
  
  

Analytics & Performance Optimization

• Track and analyze key performance metrics (reach, engagement, saves, shares, follower growth) to refine content strategy.
• Provide regular performance reports with insights and recommendations for improvement.
• A/B test content formats, post times, and engagement strategies to optimize results
  
  

Influencer & Partnership Collaborations

• Engage with key figures on Meta to expand EBONY’s visibility and influence on the platform.
• Identify, source, and manage influencer partnerships, from initial outreach to content collaboration, execution, and performance tracking, to ensure alignment with EBONY’s target audience and social strategy.
• Support influencer-led campaigns by ensuring proper amplification and engagement.
  
  

Company-Wide Initiatives & Support

• Participate in weekly team meetings to provide updates and collaborate on broader marketing strategies.
• Support event coverage, brand activations and monthly cover shoots by contributing creative content ideas and capturing real time coverage.
• Collaborate with internal and external stakeholders of all levels to complete tasks from larger ideation to day-to-to social posts.
• Assist with additional social media projects and cross-functional initiatives as needed.
  
  

Qualifications

• 3-4 years of hands-on social media experience.
• Deep knowledge of Social platform trends, best practices, and platform algorithms, with an understanding of how to optimize content for reach and engagement.
• Strong visual storytelling skills, with experience creating and editing engaging feed posts, Stories, Reels, and carousels.
• Experience managing a content calendar and scheduling posts for a brand or media company.
• Proficiency in Canva, CapCut, Monday.com, Sprout, Microsoft Office (or similar)
• Strong social copywriting and storytelling skills tailored for the individual platform (TikTok, X, Meta), with experience managing brand accounts and crafting engaging copy in a brand-forward tone.
• Ability to analyze platform metrics and apply insights to optimize engagement and content strategy.
• Strong understanding of digital culture, Black culture, and audience behaviors on Meta, X TikTok.
• Experience identifying and sourcing influencers and brand partners for content collaborations.
• Team player with an entrepreneurial, proactive, and trend-savvy mindset— someone who takes initiative, thinks creatively, and thrives in a fast-paced environment.
• Willingness to attend events, cover live moments, and collaborate on company-wide initiatives.
• Must have an interest in the culture and elevating the Black identity.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Strategy/Planning and Information Technology

• Industries

  Book and Periodical Publishing

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