Social Media Manager

Puck; New York (NY); Hybrid; USD 85,000 - 95,000; Full time

Job summary

Puck is looking for a Creative Social Media Manager to enhance its presence across major platforms, focusing on storytelling and real-time engagement. This hybrid role involves managing content strategy, supervising daily publishing, and utilizing analytics tools to support brand growth. Candidates should have extensive experience in media-centered social strategies.

Benefits

Company equity

Flexible PTO

Health, dental, and vision insurance

401K with company match

Development opportunities at a fast-growing startup

Qualifications

• Minimum of 4+ years of experience in social media for media companies.
• Ability to work in a fast-paced environment with evolving priorities.
• Strong visual and design instincts.

Responsibilities

• Set strategy for social media engagement and brand awareness.
• Manage daily publishing across various platforms.
• Analyze performance metrics and provide regular reports.

Skills

Writing and editing

Social media content crafting

Analytics familiarity

Visual design instincts

Education

Professional experience managing social media

Tools

FinalCutPro

Job description

Puck is seeking a sharp, creative, and strategic Social Media Manager to lead our presence across all major platforms and help expand our influence in the businesses of media, fashion, art, sports, politics, finance, and entertainment. This role is ideal for a savvy digital operator with a deep understanding of Puck’s editorial voice, a keen eye for what drives engagement, and a passion for storytelling in real time. Reporting to Puck’s Director of Experiential and Social Media Marketing, you’ll define and execute Puck’s social strategy aimed at growing brand awareness, subscriber acquisition, and audience loyalty.

This is a hybrid role located in our downtown Manhattan headquarters, with the expectation that the incumbent is onsite a minimum of 3 days per week . Remote candidates will not be considered.

Primary Responsibilities:

• Set the strategy for how Puck leverages social media platforms to grow its brand awareness and subscription business.
• Manage daily publishing across platforms including Instagram, LinkedIn, Facebook, X (formerly Twitter), Threads, BlueSky
• Develop platform-specific content strategies that reflect Puck’s editorial tone and brand identity.
• Collaborate with writers and editors to amplify newsletters, stories, and events in real time.
• Experiment and operationalize new technologies (AI) to improve operational excellence and efficiency.
• Create social-first assets including visuals, headlines, and short-form video clips.
• Track performance metrics and provide regular reports on engagement, reach, and referral traffic.
• Manage social calendars and campaign timelines, especially around launches, events, and major news moments.
• Support subscriber growth and brand awareness through organic and paid social initiatives.
• Monitor social media trends and conversations relevant to Puck’s coverage areas.
  

To best perform this job, you will demonstrate:

• Exceptional writing and editing skills—clever, concise, and in tune with the news cycle.
• Proven ability to craft engaging, high-performing social content (especially in media, politics, or business verticals).
• Familiarity with analytics tools and ability to derive insights and analysis from them.
• Comfort and confidence working in a fast-paced environment with breaking news and evolving priorities.
  

Qualifications:

• Minimum of 4+ years of professional experience managing social media for a media company, newsroom, or consumer-facing brand with a strong editorial voice.
• Strong visual and design instincts and ability to work within video editing tools such as FinalCutPro.
• Deep understanding of what makes audiences click, follow, and subscribe.
• The salary range for this role is $85,000 – $95,000, but the final offer amount is dependent on incumbent’s relevant experience, skill-level, and location
• Company equity
• Flexible PTO, in addition to company holidays
• Health, dental, and vision insurance
• 401K with company match
• Endless development opportunities at a fast-growing startup
  

About Puck:

At Puck, we believe that journalists are society’s original influencers. Yet the digital media economy of the last decade created an insurmountable rift between journalists and their followings. Puck exists to change that; we want to return power back to journalists by creating a media platform owned and operated by the journalists themselves. Puck is a news brand dedicated to the inside story, hyper-focused on the four power corners of American culture: Wall Street, Silicon Valley, Washington, and Hollywood. We are focused on the “last mile” of news - what the insiders are really saying.

Puck was founded by media industry veterans and a handful of entrepreneurial journalists. We launched in September 2021 and have been featured in The New York Times, Axios, Bloomberg, and other leading publications. We most recently raised a Series B with TPG Growth, Standard Investments, and J Rothschild Capital Management. We are headquartered in Manhattan with a nationally distributed workforce.

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