Manager, Social & Activation

Franchise World Headquarters, LLC; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Insurance Plans

401k

Competitive Bonus

Mobility Allowance

Tuition Reimbursement

Company Holidays

Employee Resource Groups

Volunteering time

Job summary

Subway is seeking a Manager, Social Media (Paid & Content Creation) to drive Subway’s paid social strategy, boost content performance, and deliver measurable ROI. You will lead cross-functional efforts with our social agency and internal teams to translate trends into platform-native creatives that win in-feed and drive conversions.

You will also serve as an in-house content creator, producing short-form video and photography while maintaining brand standards and asset library governance.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or related field is required.
• 3–5 years of experience with social media channels.
• Solid understanding of social media and platform best practices.
• Experience creating video content is essential.
• Strong written and verbal communication with high attention to detail.

Responsibilities

• Lead the paid social creative strategy and execution for in-feed performance.
• Oversee day-to-day paid and boosted social campaigns and reporting.
• Collaborate with social agency and internal teams to align with brand goals.
• Track CPM/CTR/IPM and derive actionable optimization insights.
• Own in-house content creation across short-form video and photography.
• Maintain tagging and reuse of evergreen creative in the content library.
• Own social reporting dashboards and tie paid to organic learnings.
• Provide real-time crisis support and maintain brand voice across channels.

Skills

Social media experience

Video content creation

Creative thinking

Communication skills

Education

Bachelor's degree in Marketing/Advertising

Tools

Sprout Social

Brandwatch

Job description

Ready to build what's next with one of the world's most iconic brands?

Why Join Subway?

At Subway, we are not standing still. We are building. This is a business focused on what matters most: growing franchisee profitability, strengthening our brand and creating long-term value. The people who thrive here are the ones who want to make a real impact. You will not just do the work. You will shape it.

We move fast. We think like owners. We make decisions that matter. We hold ourselves to a high standard because what we do directly impacts thousands of franchisees around the world. If you bring energy, accountability and a bias for action, you will fit right in. We take the work seriously, but we also know the best results come from teams that support each other, celebrate wins and show up ready to build something better every day. This is your chance to be part of what's next.

About the Role:

The Manager, Social Media (Paid & Content Creation) will be the engine powering Subway's social media presence day-to-day - connecting culture, content, and conversion through best-in-class paid and boosted activations. Reporting to the Senior Manager of Social Media (with a dotted line to the Senior Director of Social and PR), this role leads the development and execution of Subway's paid social and boosting strategy, translating cultural trends and brand priorities into platform-native creative that drives performance and conversion. They will work hand-in-hand with our social agency, creative partners, and platform representatives to build, test, and optimize campaigns that fuel brand love, business impact, and measurable ROI. The Manager, Social Media also serves as Subway's in-house content creator, while identifying emerging formats, tools, and cultural cues that help the brand stay ahead of the algorithm and at the center of conversation.

Responsibilities include but are not limited to:

• Paid Social Execution & Creative Strategy:
  • Lead the paid social creative strategy, requirements, and execution - defining what great performance creative looks like for Subway and ensuring every asset is built to win in-feed
  • Lead the day-to-day execution of Subway's paid and boosted social campaigns, ensuring creative excellence, cultural relevance, and performance efficiency across all platforms
  • Partner with the Senior Manager and Senior Director, Social Media, to ensure paid content amplifies organic storytelling and creator activations, driving cohesive cross-channel impact * Manage campaign setup, optimization, and reporting with our social agency and internal media teams, ensuring strong alignment with business and franchisee goals
  • Track, analyze, and interpret paid performance data (CPM, CTR, IPM) to identify actionable insights and opportunities for optimization

• Innovation & Testing
  • Help lead all of Subway's social innovation tests - owning test design, execution, and learnings that shape how the brand shows up across platforms
  • Collaborate with platform partners (Meta, TikTok, YouTube, Snap, etc.) through the media team to test new ad formats, tools, and beta opportunities that keep Subway at the forefront of innovation
  • Collaborate with the media team to co-lead ongoing paid social reporting and testing frameworks, identifying what drives the highest impact across channels and audiences

• Content Creation
  • Serve as one of Subway's in-house content creator, producing short-form video, photography, and trend-driven content optimized for each platform
  • Work closely with creative and brand teams to ensure all assets are on-brand, on-trend, and optimized for boosting and performance
  • Manage production timelines, shot lists, and creative assets for nimble content creation - ensuring Subway moves at the speed of culture
  • Partner with the creative agency to scale top-performing concepts into paid or boosted execution * Maintain Subway's in-house content library, ensuring evergreen creative is properly tagged, organized, and available for reuse

• Reporting, Dashboards & Insights
  • Own Subway's social reporting software and dashboards - including but not limited to Sprout Social and Brandwatch - serving as the team's platform administrator and go-to expert
  • Use social dashboards (Sprout Social, Brandwatch, or equivalent) to connect paid performance with organic learnings, fueling cross-team collaboration
  • Continuously refine creative, targeting, and spend allocation based on data to maximize ROI, specific to boosting
  • Partner with analytics and Consumer Insights teams to provide clear, actionable insights that inform future campaigns

• Crisis & Community Management
  • Serve as a first responder and field liaison during social or operational crises, ensuring issues are escalated, managed, and resolved quickly in partnership with PR, Guest Care, and Field Operations
  • Monitor social sentiment and community feedback to identify potential issues before they escal
  • Partner with Field Marketing and Communications to develop real-time response frameworks and messaging that protect the brand and support franchisees
  • Maintain strong relationships with field teams to ensure consistent and coordinated communication across local and national levels during high-sensitivity moments

• Cross-Functional Collaboration
  • Collaborate with internal partners (Media, PR, Operations) to ensure Subway's paid and boosted content supports key campaigns and brand priorities
  • Act as the connective link between creative development, media execution, and real-time optimization
  • Partner with the Senior Manager of Social Media to ensure every activation ladders up to Subway's larger goals

Qualifications:

• Bachelors Degree in Marketing, Advertising, or related field required.
• 3-5 years of experience with social media channels.
• Comprehensive understanding of social media is a must
• Video content creation experience is a must
• Results-oriented, self-starter and highly motivated
• Excellent written and verbal communication skills
• High attention to detail
• Ability to think creatively

What do we Offer?

• Insurance Plans (Medical/Dental/Vision/Life)

• 401k

• Competitive Bonus

• Mobility Allowance

• Tuition Reimbursement

• Company Holidays

• Employee Resource Groups

• Volunteering time

• Many More...

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/D/V

Subway uses technology-assisted tools to support our recruitment process. These tools strictly help organize and sort applications based on job-related qualifications. All decisions are made by people - our recruiting team and hiring managers. If you have questions or would like to request an alternative review process, please let us know.

Job Details

• Pay Type: Salary

• Employment Indicator: Regular