Manager, Social & Activation

Subway; Miami (FL); On-site; USD 70,000 - 120,000; Full time

Job summary

Subway is seeking a Manager, Social Media (Paid & Content Creation) to drive the brand’s social presence across paid channels. This role will lead the development and execution of paid social and boosting strategies, translating trends and brand priorities into platform-native creative that drives performance and ROI.

The in-house content creator will develop short-form video and imagery, collaborate with creative teams, and ensure assets are on-brand and optimized for boosting.

Responsibilities

• Lead paid social creative strategy, requirements, and execution across platforms.
• Manage day-to-day paid and boosted campaigns, ensuring quality and performance.
• Coordinate with Senior Manager/Director to align paid content with organic storytelling.
• Oversee campaign setup, optimization, and reporting with agency and internal teams.
• Monitor paid performance data (CPM, CTR, IPM) to identify optimization opportunities.

Skills

Paid Social

Content Creation

Campaign Management

Analytics

Platform Partnerships

Tools

Meta Ads Manager

TikTok Ads

YouTube Ads

Reporting Dashboards

Job description

Ready to build what's next with one of the world's most iconic brands?

Why Join Subway?

At Subway, we are not standing still. We are building. This is a business focused on what matters most: growing franchisee profitability, strengthening our brand and creating long-term value. The people who thrive here are the ones who want to make a real impact. You will not just do the work. You will shape it. We move fast. We think like owners. We make decisions that matter. We hold ourselves to a high standard because what we do directly impacts thousands of franchisees around the world. If you bring energy, accountability and a bias for action, you will fit right in. We take the work seriously, but we also know the best results come from teams that support each other, celebrate wins and show up ready to build something better every day. This is your chance to be part of what's next.

About The Role

The Manager, Social Media (Paid & Content Creation) will be the engine powering Subway's social media presence day-to-day - connecting culture, content, and conversion through best-in-class paid and boosted activations. Reporting to the Senior Manager of Social Media (with a dotted line to the Senior Director of Social and PR), this role leads the development and execution of Subway's paid social and boosting strategy, translating cultural trends and brand priorities into platform-native creative that drives performance and conversion. They will work hand-in-hand with our social agency, creative partners, and platform representatives to build, test, and optimize campaigns that fuel brand love, business impact, and measurable ROI. The Manager, Social Media also serves as Subway's in-house content creator, while identifying emerging formats, tools, and cultural cues that help the brand stay ahead of the algorithm and at the center of conversation.

Responsibilities Include But Are Not Limited To

• Paid Social Execution & Creative Strategy:
  • Lead the paid social creative strategy, requirements, and execution - defining what great performance creative looks like for Subway and ensuring every asset is built to win in-feed
  • Lead the day-to-day execution of Subway's paid and boosted social campaigns, ensuring creative excellence, cultural relevance, and performance efficiency across all platforms
  • Partner with the Senior Manager and Senior Director, Social Media, to ensure paid content amplifies organic storytelling and creator activations, driving cohesive cross-channel impact
  • Manage campaign setup, optimization, and reporting with our social agency and internal media teams, ensuring strong alignment with business and franchisee goals
  • Track, analyze, and interpret paid performance data (CPM, CTR, IPM) to identify actionable insights and opportunities for optimization
• Innovation & Testing
  • Help lead all of Subway's social innovation tests - owning test design, execution, and learnings that shape how the brand shows up across platforms
  • Collaborate with platform partners (Meta, TikTok, YouTube, Snap, etc.) through the media team to test new ad formats, tools, and beta opportunities that keep Subway at the forefront of innovation
  • Collaborate with the media team to co-lead ongoing paid social reporting and testing frameworks, identifying what drives the highest impact across channels and audiences
• Content Creation
  • Serve as one of Subway's in-house content creator, producing short-form video, photography, and trend-driven content optimized for each platform
  • Work closely with creative and brand teams to ensure all assets are on-brand, on-trend, and optimized for boosting and performance
  • Manage production timelines, shot lists, and creative assets for nimble content creation - ensuring Subway moves at the speed of culture
  • Partner with the creative agency to scale top-performing concepts into paid or boosted execution
  • Maintain Subway's in-house content library, ensuring evergreen creative is properly tagged, organized, and available for reuse
• Reporting, Dashboards & Insights <