Manager, Brand & PR

Subway; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Insurance Plans

401k

Competitive Bonus

Tuition Reimbursement

Company Holidays

Employee Resource Groups

Volunteering time

Job summary

Subway is seeking a Brand & PR Manager to lead external communications, shaping our narrative to drive brand awareness, sales, traffic and consumer engagement. You will execute proactive earned media initiatives, create compelling stories, and activation moments that position Subway as a top choice for a fresh, affordable sandwich experience.

The role emphasizes strategic PR planning, trend spotting, measurement, and collaboration with Marketing, Operations and Agencies in a fast-paced

Qualifications

• Bachelor's Degree in Communications or related field.
• 5+ years of professional Brand PR/communications and media relations experience.
• Experience with earned media and journalists across levels.
• Detail-oriented project management, able to work cross-functionally in a large enterprise.
• Newsjacking capability and trend-driven moment capture for earned media wins.
• Creative thinker with activations and day-to-day smart work.
• Passion for PR reporting and measurement using monitoring/analytics tools.
• Ability to thrive in a fast-paced, high-performing team with multiple deadlines.
• Excellent writing (AP style), editing and presentation skills; messaging adaptable for audiences.
• Experience with budget and vendor management including multiple agencies.

Responsibilities

• PR Planning & Program Execution: manage day-to-day US Brand PR driving sales and traffic.
• Trend Monitoring and Opportunistic Ideation: leverage pop culture moments for earned media.
• Campaign & Cross-functional Project Management: support Marketing and Operations with cross-functional teams.
• Media Monitoring, Measurement & Reporting: manage analytics platforms for the department and teams.
• Content Creation, Writing & Production: produce compelling narratives and materials.

Skills

Brand PR

Media relations

Project management

Writing (AP style)

Trend spotting

Budget management

MS Office

AI tools

Education

Bachelor's Degree in Communications

Tools

Analytics software

Media monitoring software

Job description

Ready to build what's next with one of the world's most iconic brands?

Why Join Subway?

At Subway, we are not standing still. We are building. This is a business focused on what matters most: growing franchisee profitability, strengthening our brand and creating long-term value. The people who thrive here are the ones who want to make a real impact. You will not just do the work. You will shape it.

We move fast. We think like owners. We make decisions that matter. We hold ourselves to a high standard because what we do directly impacts thousands of franchisees around the world. If you bring energy, accountability and a bias for action, you will fit right in. We take the work seriously, but we also know the best results come from teams that support each other, celebrate wins and show up ready to build something better every day. This is your chance to be part of what's next.

About the Role:

The Brand & PR Manager will help lead and execute external communications initiatives that drive brand awareness, sales, traffic and consumer engagement. This role plays a critical part in shaping our external narrative and how it comes to life in earned media -- through compelling stories, opportunistic moments in pop culture and activations that showcase Subway as the freshest, most convenient, and most affordable quality sandwich option on the market.

Responsibilities include but are not limited to:

• PR Planning & Program Execution - Executing day-to-day U.S. Brand PR efforts. Brand PR accounts for more than 80% of Subway's proactive news coverage each year, helping drive sales, traffic, and improving brand perception.
• Trend Monitoring and Opportunistic Ideation - Keeping close tabs on what's trending in pop culture and partnering with Social and other marketing leads to turn these moments into earned media opportunities
• Campaign & Cross-functional Project Management - Supporting Marketing and Operations on key initiatives and leading cross-functional teams, as needed
• Media Monitoring, Measurement & Reporting - Managing the Communications department's measurement & analytics platform and software suite/vendor, also used by the LATAM and Canada communications teams for media monitoring and reporting.
• Content Creation, Writing & Production

Qualifications:

• Bachelor's Degree in Communications or related field.
• 5+ years of professional experience in Brand PR/communications and media relations. Previous agency or in-house experience strongly preferred.
• Proven earned media experience, including working with journalists at all levels of media.
• Detail-oriented project manager able to work independently and cross-functionally in a large enterprise setting.
• Experienced newsjacker who is locked into what's trending on social and can capitalize on these moments by turning them into earned media wins.
• Creative thinker and problem solver with big activations, scrappy ideas, and day-to-day efforts to work smarter.
• Passion for PR reporting and measurement. Easily leverages monitoring/analytics software and tools to tell an impactful story.
• Thrives in a dynamic, fast-paced environment and on a high-performing team. Capable of managing and meeting multiple, overlapping deadlines.
• Outstanding writing (with an emphasis on AP style), editing and presentation skills, with an ability to adapt messaging and content for a variety of audiences.
• Day-to-day budget and vendor management experience, including multiple agencies and subcontractors.
• Adept in MS Office Suite (PPT, Word, Excel, SharePoint, Teams) with ability to quickly learn other applications, as needed.
• Experience with AI-based tools to work more efficiently and creatively.

What do we Offer?

• Insurance Plans (Medical/Dental/Vision/Life)
• 401k
• Competitive Bonus
• Tuition Reimbursement
• Company Holidays
• Employee Resource Groups
• Volunteering time
• Many More…

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/D/V

Subway uses technology‑assisted tools to support our recruitment process. These tools strictly help organize and sort applications based on job‑related qualifications. All decisions are made by people - our recruiting team and hiring managers. If you have questions or would like to request an alternative review process, please let us know.