Manager, SEO, AI Content Optimization

Jobtailor

Illinois

On-site

USD 90,000 - 130,000

Full time

2 days ago

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Job summary

JLL is seeking an experienced SEO and content specialist to optimize and refresh jll.com content for search visibility and AI performance. You will write headers, summaries, metadata, and FAQs, and identify gaps across the site.

Work with cross-functional teams to ensure content health, conduct quarterly audits, and partner with marketing to maximize publication amplification. Knowledge of BrightEdge, Ahrefs, and AEM is a plus.

Qualifications

Bachelor's degree in journalism, communications, marketing, business, or related field
5+ years’ experience in SEO and writing and optimizing content for the web, including optimization of media and image alt text
Track record of organic search and AI visibility performance gains
Comfortable navigating large matrixed organizations
Passion for SEO/GEO/AEO and understanding how content gets crawled, indexed, and retrieved by search engines and AI systems
Experience analyzing organic and AI traffic and engagement and translating findings into content decisions
Experience partnering with and educating editorial, brand, and content teams on SEO/GEO requirements and brand standards
Experience partnering with business-line or cross-functional stakeholders to refine content for a global corporate website
Familiarity with E-E-A-T principles for YMYL categories
Working knowledge of SEO and content analysis platforms including BrightEdge, Ahrefs, Google Search Console, Bing Webmaster Tools, Screaming Frog
Familiarity with CMS platforms such as Adobe Experience Manager (AEM)
Must be authorized to work in the United States without sponsorship; this position does not provide visa sponsorship

Responsibilities

Optimize and refresh existing jll.com content for search and AI visibility in alignment with SEO/GEO strategy
Write short-form copy for jll.com, including headers, summaries, metadata, and FAQs
Identify content gaps and cannibalization across jll.com
Support Content, Business Lines, and Field Marketing authors in adding missing content to editorial calendars
Advise marketing teams across functions on developing content for visibility on and off jll.com
Work with the SEO/GEO strategy lead and technical delivery partners to meet technical content requirements
Flag and fix content-side issues
Monitor content performance and conduct quarterly audits
Identify content decay, optimization, consolidation, and pruning actions to optimize crawl budget and maintain content health
Partner with Social Media, Communications, and Paid Media teams on content opportunities
Ensure new jll.com content is amplified at publication

Skills

SEO

Content Writing

Content Optimization

Content Analysis

AI Visibility Performance

Media Optimization

Content Auditing

Content Pruning

Content Gap Identification

Image Alt Text Optimization

Education

Bachelor's degree in journalism, communications, marketing, business, or related field

Tools

BrightEdge

Ahrefs

Google Search Console

Bing Webmaster Tools

Screaming Frog

Adobe Experience Manager

Job description

Optimize and refresh existing jll.com content for search and AI visibility in alignment with SEO/GEO strategy
Write short-form copy for jll.com, including headers, summaries, metadata, and FAQs
Identify content gaps and cannibalization across jll.com
Support Content, Business Lines, and Field Marketing authors in adding missing content to editorial calendars
Advise marketing teams across functions on developing content for visibility on and off jll.com
Work with the SEO/GEO strategy lead and technical delivery partners to meet technical content requirements
Flag and fix content-side issues
Monitor content performance and conduct quarterly audits
Identify content decay, optimization, consolidation, and pruning actions to optimize crawl budget and maintain content health
Partner with Social Media, Communications, and Paid Media teams on content opportunities
Ensure new jll.com content is amplified at publication

Requirements

Bachelor's degree in journalism, communications, marketing, business, or related field
5+ years’ experience in SEO and writing and optimizing content for the web, including optimization of media and image alt text
Track record of organic search and AI visibility performance gains
Comfortable navigating large matrixed organizations
Passion for SEO/GEO/AEO and understanding how content gets crawled, indexed, and retrieved by search engines and AI systems
Experience analyzing organic and AI traffic and engagement and translating findings into content decisions
Experience partnering with and educating editorial, brand, and content teams on SEO/GEO requirements and brand standards
Experience partnering with business-line or cross-functional stakeholders to refine content for a global corporate website
Familiarity with E-E-A-T principles for YMYL categories
Working knowledge of SEO and content analysis platforms, including BrightEdge, Ahrefs, Google Search Console, Bing Webmaster Tools, and Screaming Frog
Familiarity with CMS platforms such as Adobe Experience Manager (AEM)
Experience using AI to create automated reporting and optimization workflows or tools for high-volume optimization across multiple country directories
Must be authorized to work in the United States without sponsorship; this position does not provide visa sponsorship

Core Competencies

Demonstrates expertise in SEO and content optimization, with a strong focus on enhancing visibility and performance for web content. Proficient in collaborating with cross-functional teams to develop and refine content strategies that align with SEO best practices and organizational goals.

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