Manager, SEO and AI Content Optimization

JLL; Chicago (IL); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

401(k) plan with matching company

Medical, Dental & Vision Care

Paid parental leave

Paid Time Off and Company Holidays

Daily Pay

Job summary

JLL is seeking a Manager, SEO and AI Content Optimization to improve the company's website and off-page content for search and AI visibility. You will rewrite existing content and craft short-form copy from headers to summaries, ensuring alignment with SEO/GEO requirements.

You will guide marketing teams across functions on content strategy to address gaps and opportunities, collaborating with the SEO/GEO strategy lead and delivery partners.

Qualifications

• Bachelor's degree in journalism, communications, marketing, business, or related field.
• 5+ years' experience in SEO and writing and optimizing content for the web (including optimization of media and image alt text).
• Experience analyzing content performance (organic and AI traffic, engagement) and translating findings into a clear story.
• Familiarity with SEO/GEO/AEO concepts and staying up to date with search research.

Responsibilities

• Optimize and refresh existing jll.com content for search and AI visibility.
• Write shortform copy for jll.com, including headers, summaries, metadata and FAQs.
• Identify content gaps and cannibalization across jll.com and coordinate editorial calendars.
• Advise marketing teams on how to develop content for visibility across channels.
• Work with SEO/GEO strategy lead and delivery partners to fix content-side issues.
• Monitor content performance and perform quarterly audits to optimize crawl budget and content health.
• Partner with Social media, Communications and Paid Media teams for content amplification.

Skills

SEO strategy

Content optimization

AI-based content

Cross-functional collaboration

Performance analytics

Education

Bachelor's degree in journalism, communications, marketing, or related field

Tools

BrightEdge

Ahrefs

Google Search Console

Bing Webmaster Tools

Screaming Frog

Adobe Experience Manager (AEM)

Job description

JLL empowers you to shape a brighter way.

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented peopleand empowering them tothrive, grow meaningful careers and to find a place where they belong. Whether you've got deep experience in commercial real estate, skilled trades or technology, or you're looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

JLL is looking for a Manager, SEO and AI Content Optimization, to make the company's website and off-page content work harder in search, AI Overviews and across answer engines. You'll review existing content and rework it for how people and machines actually consume it online. You'll craft short form copy where jll.com needs it, from headers to page summaries, and advise marketing teams across functions and geographies on how to create content that meets SEO/GEO requirements, optimized for visibility. Further, this role will recommend content to address trending topics and content gaps that need to be created.

This role sits at the intersection of SEO/GEO and hands-on content creation, working with our SEO/GEO strategy lead, who sets the direction you'll execute against.

What You'll Do

• Optimize and refresh existing jll.com content for search and AI visibility in alignment with our SEO/GEO strategy.
• Write shortform copy for jll.com where needed, including, but not limited to headers, summaries, metadata and FAQs.
• Identify content gaps and cannibalization across jll.com and support authors across our Content, Business Lines and Field Marketing teams to get missing content added to editorial content calendars.
• Advise marketing teams across functions on how to develop content for visibility, whether that content lives on jll.com, or not.
• Work with our SEO/GEO strategy lead and technical delivery partners to make sure content reflects technical requirements, flagging and fixing content-side issues as needed.
• Monitor content performance and perform quarterly audits to identify content decay and optimization, consolidation and pruning actions to optimize crawl budget and maintain content health.
• Partner with Social media, Communications and Paid Media teams on content opportunities and ensure new content on jll.com is amplified at publication.

What You'll Bring

• Bachelor's degree in journalism, communications, marketing, business, or related field.
• 5+ years' experience in SEO and writing and optimizing content for the web (including optimization of media and image alt text), with a track record of organic search andAI visibility performance gains
• Self-starter who is comfortable navigating large matrixed organizations
• A passion for SEO/GEO/AEO and how content gets crawled, indexed and retrieved by search engines and AI systems, staying up to date with latest SEO/AI search research and impacts of algorithm and model updates.
• Experience analyzing content performance (organic and AI traffic, engagement) and translating findings into a clear story that drives content decisions.
• Experience partnering and educating editorial/brand/content teams to adopt content best practices to meet SEO/GEO requirements and brand standards before publishing.
• Experience partnering with business-line or cross-functional stakeholders to refine content for a global corporate website.
• Familiarity with E-E-A-T principles when creating and optimizing content for YMYL categories
• Working knowledge of SEO and content analysis platforms (e.g., BrightEdge, Ahrefs, Google Search Console, Bing Webmaster Tools, Screaming Frog).
• Familiarity with CMS platforms like Adobe Experience Manager (AEM)
• Experience using AI to create automated reporting and optimization workflows or tools to support high-volume optimization activities across multiple country directories.

This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

Estimated compensation for this position:

90,000.00 - 125,000.00 USD per year

This range is an estimate and actual compensation may differ. Final compensation packages are determined by various considerations including but not limited to candidate qualifications, location, market conditions, and internal considerations.

Location:

On-site -Chicago, IL, Dallas, TX, New York, NY

Personalized benefits that support personal well-being and growth:

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays
• Early access to earned wages through Daily Pay

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you'repursuing.

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