Manager, Seller Retention & Engagement Marketing

Etsy; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Etsy is seeking a highly analytical Manager to lead our Seller Retention & Engagement Marketing (REM/CRM) team. The role focuses on how Etsy communicates with sellers across email, push, and other channels to help them start, grow, and stay successful on the marketplace.

The ideal candidate has B2B or marketplace-supply side marketing experience, a data-driven approach, and will shepherd a cross-functional team spanning lifecycle marketing, strategy and planning, operations, and development.

Qualifications

• Strong analytical mindset with ability to translate data into marketing actions.
• Experience marketing to businesses or on the supply side of a marketplace.
• Proven track record leading cross-functional teams.

Responsibilities

• Lead the REM/CRM team to define seller lifecycle strategy, planning, and execution.
• Coach and develop team members; set goals and performance feedback.
• Collaborate with lifecycle marketing, strategy, operations, and product to drive seller engagement.

Skills

Analytical thinker

CRM marketing

Team leadership

B2B marketing

Tools

Braze

Job description

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

We believe exceptional companies are built by exceptional teams, and we're intentional about it. That means hiring great people, setting them up for success from day one, and giving them real reasons to grow their careers here. We invest in development that goes beyond promotions, and we foster the trust and relationships that help people do their best work together.

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will address unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

We believe exceptional companies are built by exceptional teams, and we're intentional about it. That means hiring great people, setting them up for success from day one, and giving them real reasons to grow their careers here. We invest in development that goes beyond promotions, and we foster the trust and relationships that help people do their best work together.

What's the Role?

Etsy is seeking a highly analytical Manager to lead our Seller Retention & Engagement Marketing (REM / CRM) team. The team owns how Etsy communicates with sellers across email, push, and other owned channels, helping sellers get started, grow, and stay successful on the marketplace.

The ideal candidate has marketed to businesses (B2B) or to the supply side of a marketplace before, and brings rigor to every decision: what we send, to whom, how often, and whether it moved seller outcomes. You'll lead a cross-functional team spanning lifecycle marketing, strategy and planning, operations, and development. You'll decide how the team delivers against our seller priorities, turn those priorities into a clear quarterly plan, and build the operating practices that let teams across Etsy reach sellers with relevant, timely communications without over-messaging them.

This role sits at the intersection of lifecycle marketing, seller education, product, and analytics. It requires someone who can speak for the seller inside Marketing, find the signal in detailed analysis, and make sound calls when the data is incomplete.

What's This Team Like at Etsy?

Seller Marketing helps Etsy's sellers start, grow, and thrive. Within it, the REM team is a group of technical marketers and operators who deliver personalized, high-quality communications at scale through Braze and other owned channels. We work alongside Seller Content, Community and Product Marketing teams so that every message reflects Etsy's seller voice and tone. We care as much about getting the numbers right as getting the message right, and we hold ourselves to honest readouts, including when a test doesn't win.

What Does the Day-to-Day Look Like?

• Lead the team that owns seller lifecycle strategy and planning, operations, and execution, including coaching, goal setting, performance feedback, and equitable hiring, onboarding, and promotion practices