Market Research Analyst III

Etsy; New York (NY); On-site; USD 138,000 - 186,000; Full time

Benefits offered by this job

Equity package

Annual performance bonus

Competitive benefits

Job summary

Etsy is seeking a Senior Market Researcher to influence marketing decisions by translating rigorous brand and performance research into clear insights that sharpen channel execution and audience strategy. You’ll work closely with marketing teams and alongside other researchers and data scientists to deliver recommendations that will craft the future of human commerce on Etsy.

This is a full-time position reporting to the Senior Manager, Market Research.

Qualifications

• Approximately 5+ years experience conducting primary market research, ideally in a multi-channel marketing or ecommerce environment.
• Expertise designing and executing quantitative and mixed-methods research, including brand tracking, audience strategy, channel measurement
• Strong quantitative research skills, including sampling, questionnaire design, and data analysis, with the ability to develop measurement frameworks, interpret complex data from primary research and third-party sources, identify meaningful trends, and translate findings into clear business implications
• Experience connecting brand health, channel performance, audience understanding, and business outcomes to development holistic measurement approaches and inform marketing strategy
• Comfort leveraging AI tools to accelerate research workflows and experience independently exploring new use cases– while maintaining human oversight and judgement of outputs
• Excellent data visualization skills, including experience with Google Slides, with the ability to translate complex data into clear narratives
• Strong stakeholder management and communication skills,
• A collaborative, curious, and pragmatic mindset and the ability to balance methodological rigor with speed and proactively identify opportunities for research and measurement to improve marketing decisions

Responsibilities

• Partner with Brand Marketing and Performance Marketing teams to guide marketing strategy and execution.
• Independently develop and execute research for widely-scoped problem spaces, including writing briefs, developing survey instruments, analyzing data, generating insights and recommendations, writing reports, and socializing results.
• Own key aspects of our holistic brand measurement program and channel & audience strategy, including partnering with Analytics teams to design and maintain robust brand measurement frameworks.
• Own stakeholder relationships to share findings and prioritized recommendations to drive Etsy’s marketing and business goals
• Source and synthesize secondary research, including competitive intelligence.
• Contribute to market research operations, including project management and overseeing the process of working with third-party research vendors (e.g., research agencies, moderators).
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Skills

Primary market research

Quantitative research

Mixed-methods research

Brand tracking

Audience strategy

Channel measurement

Data visualization

Google Slides

Stakeholder management

Communication skills

Collaboration

Tools

AI tools

Job description

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human. We believe exceptional companies are built by exceptional teams, and we're intentional about it. That means hiring great people, setting them up for success from day one, and giving them real reasons to grow their careers here. We invest in development that goes beyond promotions, and we foster the trust and relationships that help people do their best work together.

What’s the role?

We are looking for a Senior Market Researcher who can influence marketing decision-making by translating rigorous brand and performance marketing research into clear insights that sharpen channel execution and audience strategy. You’ll work closely with marketing teams and alongside other researchers and data scientists to deliver recommendations that will craft the future of human commerce on Etsy. This is a full-time position reporting to the Senior Manager, Market Research.

What’s this team like at Etsy?

• The Market Research team helps Etsy understand customers, sellers, and the marketplace through rigorous qualitative and quantitative research
• We use research to inform the development of marketing strategy & tactics and to help evaluate marketing performance (in close partnership with Marketing Analytics)
• We’re a mixed-methods team with a deep bench of quantitative and qualitative methods, but our team leans towards quantitative skill sets
• We conduct research with global consumers, small business owners, as well as Etsy buyers & sellers
• We actively foster an inclusive team culture that promotes diversity, collaboration, and professional development

What does the day-to-day look like?

• Partner with Brand Marketing and Performance Marketing teams to guide marketing strategy and execution.
• Independently develop and execute research for widely-scoped problem spaces, including writing briefs, developing survey instruments, analyzing data, generating insights and recommendations, writing reports, and socializing results.
• Own key aspects of our holistic brand measurement program and channel & audience strategy, including partnering with Analytics teams to design and maintain robust brand measurement frameworks.
• Own stakeholder relationships to share findings and prioritized recommendations to drive Etsy’s marketing and business goals
• Source and synthesize secondary research, including competitive intelligence.
• Contribute to market research operations, including project management and overseeing the process of working with third-party research vendors (e.g., research agencies, moderators).
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• Approximately 5+ years experience conducting primary market research, ideally in a multi-channel marketing or ecommerce environment
• Expertise designing and executing quantitative and mixed-methods research, including brand tracking, audience strategy, channel measurement
• Strong quantitative research skills, including sampling, questionnaire design, and data analysis, with the ability to develop measurement frameworks, interpret complex data from primary research and third-party sources, identify meaningful trends, and translate findings into clear business implications
• Experience connecting brand health, channel performance, audience understanding, and business outcomes to development holistic measurement approaches and inform marketing strategy
• Comfort leveraging AI tools to accelerate research workflows and experience independently exploring new use cases– while maintaining human oversight and judgement of outputs
• Excellent data visualization skills, including experience with Google Slides, with the ability to translate complex data into clear narratives
• Strong stakeholder management and communication skills,
• A collaborative, curious, and pragmatic mindset and the ability to balance methodological rigor with speed and proactively identify opportunities for research and measurement to improve marketing decisions

Compensation & Benefits

In addition to salary, you'll be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family. Base salary is determined by your location, skills, and experience. Etsy uses two geographic pay zones to reflect the labor markets where we compete for talent: one called Geo-1, covering the New York City metropolitan area, San Francisco Bay Area, and Seattle metropolitan area, and one called Geo-2, covering all other U.S. locations. Salary ranges for this role vary by zone and are listed below.

Location

We prioritize candidates based within commutable distance of Etsy’s Brooklyn Office. Depending on proximity, we ask team members to come in once or twice per week. Remote candidates outside commutable distance may be considered on a case-by-case basis, with the expectation of occasional travel to the office. Learn more details about our work modes and workplace safety policies here.

Salary Range

• Geo-1: 138,000.00 - 186,000.00 USD Annual
• Geo-2: 124,000.00 - 168,000.00 USD Annual

Our Promise

At Etsy, we believe that a diverse, equitable, and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, national origin, religion or creed, sex, pregnancy (including childbirth and related medical conditions), gender, gender identity or expression, sexual orientation, age, citizenship or immigration status, marital or familial status, physical or mental disability, medical condition, genetic information, military or veteran status**, or any other characteristic protected by applicable federal, state, or local law**. If, due to a disability, you need an accommodation during any part of the interview or hiring process, please let your recruiter know and we will work with you to meet your needs. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.