Director, Creator & Affiliate Marketing

Etsy, Inc.; New York (NY); Hybrid; USD 197,000 - 267,000; Full time

Benefits offered by this job

Equity package

Annual bonus

Competitive benefits

Job summary

Etsy, Inc. is seeking a senior leader to grow our Creator and Affiliate ecosystem, integrating in‑house creator programs with external networks to scale traffic, buyer acquisition, revenue, and brand relevance.

You will unify creator relationships and partnerships into a single growth strategy while mentoring a high‑performing team. The role reports to the Director of Influencer & Advertising Studio and collaborates with Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media to

Qualifications

• 10-12+ years in creator, influencer, and affiliate marketing, in-house or at an agency or network.
• Deep understanding of creator landscape plus affiliate economics (CPA, commissions, override structures).
• Experienced people manager with a track record of building and leading high‑performing teams.
• Strategic thinker who has designed program structures—tiering, commission logic, creator segmentation—from scratch.
• Hands-on experience designing and reading incrementality tests and comfortable building revenue forecasts.

Responsibilities

• Manage the teams that own Creator Program and publisher affiliate program strategy and execution.
• Build growth plans for creator recruitment, engagement, retention, and monetization, scaling Etsy’s in‑house ambassador program.
• Guide external network and publisher strategy (LTK, ShopMy, Mavely, YouTube Affiliate, and partners), including incentives and promotions.
• Grow and optimize Etsy's global Affiliate program, deepening partnerships across 100+ countries.
• Partner with Product/Engineering on tooling priorities and with Analytics on incrementality, attribution, halo impact, and testing roadmaps.
• Align cross‑functional strategy across Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media.
• Own portfolio performance and the story behind it — from discovery metrics to GMS efficiency and incrementality — and report to senior leadership.
• Mentor and grow a high‑performing team, fostering a culture of testing and learning.

Skills

Creator marketing

Affiliate marketing

People management

Growth strategy

Cross-functional collaboration

Analytics & attribution

Job description

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human. We believe exceptional companies are built by exceptional teams, and we're intentional about it. That means hiring great people, setting them up for success from day one, and giving them real reasons to grow their careers here. We invest in development that goes beyond promotions, and we foster the trust and relationships that help people do their best work together.

What's the Role?

Etsy is seeking a senior leader to grow our Creator and Affiliate ecosystem, including our in-house creator program and our broader Affiliate & Publisher Partnerships. This is an exciting opportunity to shape the future of this work at Etsy. You'll be responsible for growing these programs into scalable business channels that drive traffic, buyer acquisition, revenue, and brand relevance, while evolving the overall creator experience. The ideal candidate is a demonstrated industry leader with experience unifying owned creator relationships, external creator networks, and affiliate partnerships into a single strategy that drives awareness, engagement, and measurable growth. You'll focus on scaling creator recruitment and engagement within our in-house program, while growing creator marketing at scale through network partnerships. You'll also improve affiliate economics and partner quality, shape creator incentives and tooling, and connect a fragmented set of programs into one cohesive growth engine. This role sits at the intersection of growth marketing, brand advocacy, creator strategy, product, and analytics, and requires someone who can manage a team capable of balancing program infrastructure with commercial performance. That means deep analytical and technical fluency, along with the ability to connect insights across teams, partners, and data sources into one coherent story. This role reports to the Director of Influencer & Advertising Studio, and partners closely across Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media stakeholders to drive results throughout the funnel.

What's This Team Like at Etsy?

The Influencer and Advertising Studio is Etsy's creator and content engine, leading full-funnel creator strategy and partnerships alongside Etsy's award‑winning in‑house content studio. This team covers everything from UGC to celebrity talent partnerships to the paid, social, and brand content that brings Etsy’s story to life.

What Does the Day‑to‑Day Look Like?

• Manage the teams that own Creator Program and publisher affiliate program strategy and execution
• Build growth plans for creator recruitment, engagement, retention, and monetization, working to scale Etsy’s in‑house ambassador program
• Guide external network and publisher strategy (LTK, ShopMy, Mavely, YouTube Affiliate, and affiliate partners), including incentives, commission structures, and promotional planning
• Grow and optimize Etsy's global Affiliate program, deepening partnerships across more than 100 countries
• Partner with Product/Engineering on tooling priorities and with Analytics on incrementality, attribution, halo impact, and testing roadmaps
• Align cross‑functional strategy across Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media
• Own portfolio performance and the story behind it — from discovery metrics to GMS efficiency and incrementality — and bring that narrative to senior leadership
• Mentor and grow a high‑performing team, and foster a culture of testing and learning that shapes where Etsy invests next in the creator and affiliate landscape
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy’s discretion, or otherwise applicable with local law.

Qualities That Will Help You Thrive in This Role

• 10-12+ years in creator, influencer, and affiliate marketing, in‑house or at an agency or network; experience building in‑house creator programs is ideal
• Deep understanding of the creator and influencer landscape, plus affiliate and partnership economics (CPA, commission and override structures, attribution)
• Experienced people manager with a track record of building and leading high‑performing teams
• Strategic, creative thinker who has designed program structures — tiering, commission logic, creator segmentation — from scratch, and built high‑value partnerships that reach new, incremental audiences
• Hands‑on experience designing and reading incrementality tests (holdout/geo‑based, matched‑market), and comfortable building and defending a GMS/revenue forecast to finance and senior leadership
• Understands the limits of last‑click attribution in a creator/affiliate context and how correction models work, along with affiliate network infrastructure (e.g., Impact, Rakuten, AWIN, Partnerize) and how bidding and commission structures actually get optimized
• Proven success partnering across teams — Product & Engineering, Comms, Brand Strategy, Advertising Creative — to deliver shared goals
• Highly collaborative, with a passion for Etsy's mission to keep commerce human and support the creativity of small business owners

Compensation & Benefits

In addition to salary, you'll be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family.

Base salary is determined by your location, skills, and experience. Etsy uses two geographic pay zones to reflect the labor markets where we compete for talent: one called Geo‑1, covering the New York City metropolitan area, San Francisco Bay Area, and Seattle metropolitan area, and one called Geo‑2, covering all other U.S. locations. Salary ranges for this role vary by zone and are listed below.

Location

We prioritize candidates based within commutable distance of Etsy’s Brooklyn Office. Depending on proximity, we ask team members to come in once or twice per week. Remote candidates outside commutable distance may be considered on a case‑by‑case basis, with the expectation of occasional travel to the office. Learn more details about our work modes and workplace safety policies here.

• Geo‑1: 197,000.00 - 267,000.00 USD Annual
• Geo‑2: 178,000.00 - 240,000.00 USD Annual

Our Promise

At Etsy, we believe that a diverse, equitable, and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, national origin, religion or creed, sex, pregnancy (including childbirth and related medical conditions), gender, gender identity or expression, sexual orientation, age, citizenship or immigration status, marital or familial status, physical or mental disability, medical condition, genetic information, military or veteran status**, or any other characteristic protected by applicable federal, state, or local law**. If, due to a disability, you need an accommodation during any part of the interview or hiring process, please let your recruiter know and we will work with you to meet your needs. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.

Etsy, Inc., founded in 2005, is the global marketplace for unique and creative goods. Our mission is to keep commerce human, and we’re committed to using the power of business to strengthen communities and empower people. We connect millions of buyers and sellers from nearly every country in the world. Buyers come to Etsy to be inspired and delighted by items that are crafted and curated by creative entrepreneurs. For sellers, we offer a range of tools and services that address key business needs.

Let’s keep in touch! We’ll share #LifeAtEtsy updates catered to your location and experience. We also encourage you to sign up for job alerts: https://careers.etsy.com/talent-community