Manager, Sales and Marketing

Paycom - ATS; Augusta (GA); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Health benefits

Dental vision

Retirement plan

Paid time off

Job summary

Wesley Woods Senior Living in Augusta, GA seeks a Sales & Marketing Manager to plan, manage and execute the sales and marketing activities for a senior living community. You will drive lead generation, build relationships with prospective residents and families, and guide them through residency and move‑in processes to meet occupancy goals.

The role may supervise staff and requires a Bachelor’s degree and 5+ years of related experience in senior housing or healthcare marketing, with strong

Qualifications

• Bachelor’s degree in business, marketing, public relations or related field.
• Five or more years of related experience; experience selling senior housing, retirement or health care services preferred.
• Excellent computer skills, including word processing, spreadsheets and experience with CRMs.
• Exceptional interpersonal and communication skills; able to make sales and marketing presentations to a variety of people.

Responsibilities

• Meet or exceed occupancy and sales goals, including outbound calls, appointments, and follow-up.
• Meet with prospective residents and families through appointments, walk-in visits, and tours.
• Identify needs and present appropriate residency options.
• Maintain follow-up and guide prospective residents toward a residency commitment.
• Complete required application, contract, and lease procedures accurately and promptly.
• Maintain the Priority Wait List and ongoing communication with prospective residents.

Skills

Interpersonal communication

Sales presentations

CRM software

Computer basics

MS Office

Education

Bachelor's degree in business/marketing/public relations

Tools

CRM software

Job description

Job Details: Level: Management, Job Location: St John Towers - Augusta, GA, Position Type: Full Time, Education Level: Bachelor's Degree, Salary Range: $65000.00 - $75000.00Salary, Travel Percentage: Negligible, Job Shift: Day, Job Category: Marketing & Sales, Marketing Manager

Position Summary

Under the direct supervision of the Community Administrator/Executive Director and the general supervision of the Corporate Director of Marketing, the Sales & Marketing Manager plans, manages, and executes the sales and marketing activities of a senior living community. This role drives qualified lead generation, builds relationships with prospective residents and their families, and guides them through the residency and move-in process to achieve the community’s sales and occupancy goals. The position may supervise additional employees as assigned.

Key Responsibilities

Sales and Occupancy Development

• Meet or exceed established goals for occupancy, sales, wait list development, and sales activities, including outbound calls, appointments, and personalized follow-up.
• Meet with prospective residents and their families through scheduled appointments, walk‑in visits, and community tours.
• Identify each prospective resident’s needs, preferences, and service requirements to present appropriate residency options.
• Maintain consistent follow‑up, address questions and concerns, and guide prospective residents toward a residency commitment.
• Complete required application, contract, and lease procedures accurately and promptly.
• Maintain the Priority Wait List and ongoing communication with prospective residents.

Marketing, Outreach, and Lead Generation

• Plan and conduct open houses, seminars, and marketing events on‑site and in the broader community.
• Generate qualified leads and convert inquiries into sales through public speaking, networking, outreach programs, and referral development.
• Build and maintain relationships with referral partners, outside vendors, and community organizations.
• Participate in clubs, service organizations, professional associations, and networking events to promote Wesley Woods.
• Coordinate media, marketing collateral, and publicity materials—including brochures, newsletters, postcards, and flyers—to generate qualified inquiries.
• Conduct competitive analyses to monitor other communities’ pricing, services, and market positioning.

Residency Coordination and Move‑In Planning

• Collect the financial, insurance, and medical documentation required for residency approval.
• Review residency contracts and related forms for accuracy, completeness, and compliance with applicable requirements.
• Assist prospective residents with residence interior selections and prepare related selection and renovation forms, or coordinate with third parties responsible for these services.
• Oversee the weekly move‑in schedule and maintain an accurate inventory of available residences.
• Track resident transitions and anticipated residence availability to support occupancy planning.
• Work closely with maintenance and housekeeping teams to ensure residences and community spaces meet Wesley Woods' presentation standards.

Records, Reporting, and Budget Management

• Maintain accurate electronic and paper records for prospects, referral sources, sales activities, and marketing programs.
• Prepare and submit required occupancy, sales, marketing, and other periodic reports.
• Develop and manage the annual occupancy development expense budget.
• Identify marketing product, equipment, and supply needs and maintain appropriate inventory controls.

Leadership and Collaboration

• Establish positive working relationships with community leadership, staff, volunteers, corporate partners, and advisory partners.
• Collaborate across departments to support prospective residents, coordinate move‑ins, and achieve community goals.
• Participate in multidisciplinary leadership meetings, community events, and off‑site meetings.
• Travel as needed to support outreach, meetings, and marketing activities.
• Supervise assigned employees as directed and appropriate.
• Take initiative to resolve problems and recommend improvements to procedures and departmental coordination.

Professional Development and Additional Duties

• Attend relevant meetings, professional training, and development seminars to remain current in senior living sales and marketing practices.
• Perform other duties as assigned.

Qualifications: Minimum Qualifications

• Bachelor’s degree in business, marketing, public relations or related field.
• Five or more years of related experience; experience selling senior housing, retirement or health care services preferred.
• Excellent computer skills, including word processing, spreadsheets and experience with CRMs.
• Exceptional interpersonal and communication skills; able to make sales and marketing presentations to a variety of people.

Working Conditions

• Normal office environment in a geriatric community.
• Ability to lift up to 25 lbs. Physical demands may vary depending on assigned work area and tasks.
• Close eye work (computers, typing, reading and writing).

The above statements are intended to generally describe the work being performed by people to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills, required of the personnel so classified.

Wesley Woods Senior Living offers a comprehensive benefit plan to eligible team members to include health, dental vision, retirement benefits, short term disability, long term disability and paid time off.

All offers of employment with Wesley Woods are conditioned based upon completing and passing a background, drug test, and participating in vaccine programs (e.g., Covid-19, Flu, TB testing). All job applicants applying for Wesley Woods Senior Living will undergo testing for the presence of illegal drugs as a condition of employment. Any applicant with a confirmed positive test will be denied employment. Applicants will be required to submit voluntarily to a specimen test at a laboratory chosen by Wesley Woods, and by signing a consent agreement will release Wesley Woods from liability. If the physician, official or lab personnel has reasonable suspicion to believe that the job‑applicant has tampered with the specimen, the applicant will not be considered for employment. Wesley Woods will not discriminate against applicants for employment because of a past history of drug abuse. It is the current abuse of drugs, preventing employees from performing their jobs properly that will not be tolerated. Wesley Woods is a Drug Free Company. Individuals who have failed a pre‑employment test may initiate another inquiry with the company after a period of not shorter than; six (6) months; but they must present themselves drug‑free as demonstrated by urinalysis or other tests selected by WWSL.

Wesley Woods Senior Living is affiliated with the North Georgia Conference of the United Methodist Church providing housing and services ministries to seniors in the North Georgia area. Wesley Woods Senior Living is rooted in the Judeo Christian values believing that aging has a fulfilling purpose in life and that faith development is lifelong.

Read more about Wesley Woods Senior Living at www.wesleywoods.org.

EEO / AA Statement

Wesley Woods does not discriminate in employment on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, or veteran/Reserve/National Guard status.