Manager, Route Sales

Coca-Cola Southwest Beverages; Victoria (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

Coca-Cola Southwest Beverages LLC is seeking a Route Sales Manager to lead a team of Merchandisers/ORMs across a designated territory. You will drive profitable sales, optimize merchandising standards, and oversee order replenishment activities while building strong customer relationships.

Responsibilities include selling plans, promotions, and pricing strategies; coordinating with field sales and customers; and developing the merchandising team for future growth within the Coca-Cola system.

Qualifications

• Bachelor’s degree or equivalent experience with a high school diploma.
• 3+ years’ experience in consumer products/direct store delivery sales.
• Experience managing people and budgets.
• 2+ years supervising sales staff.
• Packaged goods experience preferred; beverage experience asset.
• Strong presence and persuasive presentation skills.
• Ability to multitask handling multiple customer accounts.
• Valid driver’s license and driving record within policy guidelines.
• Must have a personal vehicle for work; insurance required.
• Bilingual ability preferred (Spanish).

Responsibilities

• Lead a team of Merchandisers/ORMs to maintain merchandising standards and order replenishment in an assigned territory.
• Maximize profitable sales opportunities by building relationships with store management.
• Sell customer plans including CMA's, pricing and promotional plans.
• Evaluate outlet opportunities and overcome customer objections.
• Lead customers in achieving sales potential with creative merchandising ideas.
• Execute promotions and introduce new brands/packages.
• Coordinate with Field Sales to align merchandising and replenishment.
• Track activity and analyze promotional outcomes; adjust as needed.

Skills

Sales leadership

Communication skills

Organization skills

Multitasking

Persuasive presentation skills

Education

Bachelor’s degree or equivalent experience with a high school diploma

Tools

Database applications

Job description

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The Route Sales Manager Is responsible for identifying sales opportunities, maximizing profitability, maintaining merchandising standards and order replenishment activities within the assigned territory/route. This role will lead a team of four to six Merchandisers / Order Replenishment Merchandisers that will maintaining merchandising standards and order replenishment activities within a designated geographic area.

Duties and Responsibilities

• Lead a team of Merchandisers/Order Replenishment Merchandisers (ORMs) to maintain merchandising standards, lead order replenishment and PIcOs execution in an assigned geographic territory
• Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's management team.
• Successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans along with promotional plans.
• Evaluate outlet opportunities. Ability to collaboratively sell and overcome customer objections.
• Lead customers in reaching sales potential on company products by offering creative merchandising ideas.
• Propose appropriate brands, packages, and equipment to satisfy customer and consumer needs while fully leveraging national and local marketing initiatives with customers.
• Execute channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity.
• Sell-in and implement promotional strategies for the introduction of new brands and packages
• Activate Coca Cola Southwest Beverages system (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business.
• Solve issues that arise during execution and eliminate barriers.
• Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations.
• Conduct post promotional analysis measuring the success levels of promotions making any necessary changes.
• Proactively arrange time and territory to achieve optimum face-to-face selling opportunities.
• Train, evaluate and develop team of Merchandisers / ORMs
• Build Merchandising Team Capabilities for future career advancement
• Supervise the daily sales and align merchandising/order replenishment activities through collaboration with Field Sales teams
• Main “Point of Contact” responsible for ordering, transmissions, missed deliveries, dispatch, hot shots, off day deliveries and CSTs
• Build relationships with store managers and outlet team members
• Routinely visit accounts to monitor adherence to merchandising/order replenishment standards and back room management
• Manage labor and OPEX merchandising budgets
  

Qualifications

• Bachelor’s degree or equivalent experience with a high school diploma required
• 3+ years’ experience in consumer products/direct store delivery sales required.
• Requires experience managing people/budgets.
• 2+ years supervising sales staff.
• Packaged goods experience preferred; Some beverage experience an asset.
• Strong presence and persuasive presentation skills
• Intermediate computer and database application skills. Ability to multitask handling multiple customer accounts
• Strong attention to detail and follow-up skills. Excellent planning and organization skills
• Ability to operate a manual/powered pallet jack or lift product
• Valid driver’s license and driving record within MVR policy guidelines
• Must have a personal vehicle for use during working hours
• Must have current vehicle liability insurance
• Bilingual ability preferred (Spanish)
  

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain Texas or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Coca-Cola Southwest Beverages. Please inform us at [e-mail] if you need assistance completing this application or to otherwise participate in the application process.

Coca-Cola Southwest Beverages LLC is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.