Manager, Route Sales

Coca Cola Southwest Beverages; Victoria (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

Coca-Cola Southwest Beverages seeks a Route Sales Manager for the Victoria Territory. You will lead a team of 4–6 Merchandisers to maintain merchandising standards, execute order replenishment, and drive profitable sales across designated accounts.

You will develop customer plans, manage promotions, analyze performance, and build strong relationships with store managers. A valid license, vehicle, and willingness to travel are required.

Qualifications

• 3+ years' experience in consumer products and direct store delivery sales.
• 2+ years supervising sales staff.
• Bachelor's degree or equivalent; high school diploma required.
• Valid driver's license and access to personal vehicle for work.
• Spanish bilingual preferred.

Responsibilities

• Lead a team of Merchandisers/ORMs to maintain merchandising standards and order replenishment.
• Maximize profitable sales by building relationships with store management and understanding customer needs.
• Sell-in and implement promotions and new brand launches.
• Evaluate outlets, overcome objections, and optimize sales potential.
• Coordinate with field sales to align merchandising and replenishment activities.
• Manage budgets and track performance against goals.

Skills

Team leadership

Sales experience

Direct store delivery

Bilingual Spanish

Customer relationship building

Promotional planning

Time management

Education

Bachelor's degree / equivalent experience

High school diploma

Tools

Pallet jack operation

Vehicle & equipment operation

Job description

Req ID:270909

Job Location: Victoria Territory

General Purpose

The Route Sales Manager Is responsible for identifying sales opportunities, maximizing profitability, maintaining merchandising standards and order replenishment activities within the assigned territory/route. This role will lead a team of four to six Merchandisers / Order Replenishment Merchandisers that will maintaining merchandising standards and order replenishment activities within a designated geographic area.

Duties and Responsibilities

• Lead a team of Merchandisers/Order Replenishment Merchandisers (ORMs) to maintain merchandising standards, lead order replenishment and PIcOs execution in an assigned geographic territory
• Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's management team.
• Successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans along with promotional plans.
• Evaluate outlet opportunities. Ability to collaboratively sell and overcome customer objections.
• Lead customers in reaching sales potential on company products by offering creative merchandising ideas.
• Propose appropriate brands, packages, and equipment to satisfy customer and consumer needs while fully leveraging national and local marketing initiatives with customers.
• Execute channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity.
• Sell-in and implement promotional strategies for the introduction of new brands and packages
• Activate Coca Cola Southwest Beverages system (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business.
• Solve issues that arise during execution and eliminate barriers.
• Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations.
• Conduct post promotional analysis measuring the success levels of promotions making any necessary changes.
• Proactively arrange time and territory to achieve optimum face-to-face selling opportunities.
• Train, evaluate and develop team of Merchandisers / ORMs
• Build Merchandising Team Capabilities for future career advancement
• Supervise the daily sales and align merchandising/order replenishment activities through collaboration with Field Sales teams
• Main "Point of Contact" responsible for ordering, transmissions, missed deliveries, dispatch, hot shots, off day deliveries and CSTs
• Build relationships with store managers and outlet team members
• Routinely visit accounts to monitor adherence to merchandising/order replenishment standards and back room management
• Manage labor and OPEX merchandising budgets
  

Qualifications

• Bachelor's degree or equivalent experience with a high school diploma required
• 3+ years' experience in consumer products/direct store delivery sales required.
• Requires experience managing people/budgets.
• 2+ years supervising sales staff.
• Packaged goods experience preferred; Some beverage experience an asset.
• Strong presence and persuasive presentation skills
• Intermediate computer and database application skills. Ability to multitask handling multiple customer accounts
• Strong attention to detail and follow-up skills. Excellent planning and organization skills
• Ability to operate a manual/powered pallet jack or lift product
• Valid driver's license and driving record within MVR policy guidelines
• Must have a personal vehicle for use during working hours
• Must have current vehicle liability insurance
• Bilingual ability preferred (Spanish)
  

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain Texas or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Coca-Cola Southwest Beverages. Please inform us at [e-mail] if you need assistance completing this application or to otherwise participate in the application process.

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Coca-Cola Southwest Beverages LLC is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.