Manager, Retail Marketing

Nutrafol; United States; Remote; USD 100,000 - 120,000; Full time

Job summary

An innovative company is seeking a detail-oriented Manager of Retail Marketing to enhance client experiences and drive brand awareness. This role involves crafting and executing marketing campaigns, analyzing category trends, and managing cross-functional projects. The ideal candidate will have a strong background in retail marketing, particularly in prestige environments, and will be adept at translating data into actionable strategies. Join a team dedicated to empowering individuals on their hair wellness journey while enjoying a fully remote work environment with comprehensive benefits and a commitment to personal growth.

Benefits

Fully remote work experience

Comprehensive medical, dental, and vision package

401K with 50% match

Quarterly Bonus Program

Flexible PTO

Free lunch on Tuesdays and Thursdays

Monthly wellness stipend

Annual learning & development stipend

Free meditation app membership

Pet insurance and benefit programs

Qualifications

• 4+ years experience in retail or brand marketing.
• Strong analytical skills to translate data into strategies.
• Experience in multi-channel marketing campaigns.

Responsibilities

• Develop and execute marketing strategies to enhance client experience.
• Manage projects and collaborate with cross-functional teams.
• Lead visual merchandising strategy across retail channels.

Skills

Retail Marketing

Brand Management

Analytical Skills

Communication Skills

Project Management

Education

Bachelor's Degree in Marketing

Master's Degree in Business Administration

Tools

Google Suite

Microsoft Excel

PowerPoint

Job description

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#KeepGrowing with Nutrafol

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

We are seeking a highly strategic and detail-oriented Manager, Retail Marketing to join our dynamic team. This individual will play a critical role in supporting the efforts of our retail operations by developing and executing marketing strategies and campaigns that enhance the client experience and drive brand awareness, traffic and incremental sales. The ideal candidate will bring a strong background in retail and/or brand management and a proven track record of implementing successful marketing strategies across retail environments.

Responsibilities

• Collaborate closely with Retail Marketing Director and cross-functional teams to craft and execute marketing campaigns, including post-flight analysis, product storytelling and cross-channel activations.
• Manage projects on time and proactively identify issues and work with the cross - functional team to resolve
• Develop analysis and gather information to support plans / strategy development and help market recommendations that drive business results
• Drive, analyze and research total category trends and develop insights to support long-term strategy
• Develop and oversee the strategy, planning and implementation of all sampling programs, including sampling, forecasting, and management
• Manage planning and coordinate deliverables for the retail channel from start to finish, ensuring all timelines are met
• Develop the creation and management of the 360 retail strategy in alignment with brand level intiatives
• Manage the development and execution of multi-channel marketing campaigns to drive brand awareness, customer acquisition, and sales growth
• Lead visual merchandising strategy and collaboration efforts across all retail to ensure a cohesive and consistent brand presentation
• Oversee and manage cross-retail channel sampling campaigns, ensuring that samples are strategically aligned with brand and retail marketing activations.
• Serve as the main point of contact for all retail marketing asset requests and act as a liaison between brand and retail partners.
• Present ideation for new messaging opportunities and narratives, including identifying opportunities while utilizing performance insights to ensure our message remains consistent across all retail channels
• Lead the creation of post-campaign reporting for all retail marketing campaigns
• Manage additional ad-hoc tasks as needed to support the marketing department and collaborate with other teams
  
  

Requirements

• 4+ years experience in corporate retail marketing or brand marketing
• Familiarity with the retail prestige environment, particularly within Sephora, is a must
• Strong analytical skills with the ability to translate data into actionable strategies
• Excellent communication skills, both verbal and written
• Strong attention to detail and organizational skills to manage multiple projects and meet deadlines
• Proficiency in Google Suite, Word, Excel, PowerPoint, etc.
• Experience developing and implementing successful marketing campaigns across multiple channels; with the ability to pivot and optimize as needed
• Ability to manage and navigate internal and retailer relationships with agility in an ever-changing environment
  
  

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Salary Range

$100,000 - $120,000 USD

Perks & Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs
  
  

California residents may review our CCPA notice here.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

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