Manager, Retail Marketing

Gap Inc.; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company in the fashion industry seeks an experienced Manager of Retail Marketing Strategy. This dynamic role will focus on creating in-store marketing initiatives to drive traffic and enhance customer experiences, collaborating closely with cross-functional teams to bring marketing strategies to life. The ideal candidate will possess a strong background in retail marketing and a passion for innovative in-store experiences.

Qualifications

• 5+ years of experience in retail marketing or experiential marketing.
• Strong understanding of visual merchandising and consumer shopping behavior.
• Experience in executing in-store campaigns.

Responsibilities

• Develop and execute in-store marketing strategies to enhance customer engagement.
• Lead the planning and execution of seasonal in-store activations and campaigns.
• Monitor industry trends and competitive benchmarks for retail innovation.

Skills

Project Management

Consumer Engagement

Retail Marketing

Collaboration

Communication

Creativity

Job description

About the RoleAs Manager, Retail Marketing Strategy you will lead the development and execution of in-store marketing initiatives that enhance customer experiences, drive foot traffic, and increase conversion. This role will play a critical part in shaping how the brand comes to life in physical retail spaces, working closely with cross-functional teams to create compelling in-store activations and campaigns. The ideal candidate has a strong background in retail marketing, consumer engagement, and experiential marketing within the fashion industry.What You'll Do

• Develop and execute in-store marketing strategies to enhance customer engagement, product discovery, and conversion.

• Partner with cross-functional teams, including visual merchandising, store operations, and creative to bring marketing initiatives to life in-store.

• Lead the planning and execution of seasonal in-store activations, product launches, and experiential retail campaigns.

• Collaborate with the creative team to ensure in-store marketing materials align with brand messaging and aesthetics.

• Work with store teams to ensure seamless execution of in-store marketing strategies and gather feedback for continuous improvement.

• Monitor industry trends, competitive benchmarks, and emerging in-store marketing technologies to keep the brand at the forefront of retail innovation.

• Support the development of localized and regional in-store marketing initiatives to cater to key markets and consumer demographics.

• Manage relationships with external vendors, agencies, and partners to execute in-store marketing campaigns effectively.

Who You Are

• 5+ years of experience in retail marketing, in-store brand activations, or experiential marketing within fashion, retail, or lifestyle brands.

• Strong understanding of visual merchandising, consumer shopping behavior, and in-store engagement strategies.

• Experience developing and executing in-store campaigns that drive brand awareness and sales.

• Excellent project management skills, with the ability to manage multiple initiatives in a fast-paced environment.

• Strong collaboration and communication skills to work effectively with cross-functional teams and store leadership.

• Creative mindset with the ability to translate brand strategies into compelling in-store experiences.

• Passion for retail, fashion, and creating innovative in-store experiences that connect with consumers.