Manager, Public Relations

Orveon Global; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Hybrid First

Work From Anywhere

Complimentary Products

Professional Development

Community Engagement

Job summary

Orveon Global is seeking a PR leader to guide public relations for bareMinerals and Laura Mercier during a pivotal restage. You will shape narratives, manage day-to-day media relations, and supervise agency performance.

You will work closely with the Director of PR & Influencer Strategy to integrate earned media with influencer and paid media plans, while refining executive visibility and founder storytelling through the relaunch.

Qualifications

• 5 years of PR experience at Manager level in beauty or prestige consumer categories.
• Established relationships with beauty and lifestyle press and editors.
• Experience managing PR agencies day-to-day with accountability for results.
• Track record shaping brand narrative, especially during relaunch or restage.
• Knowledge of how AI-powered search and chat tools affect brand visibility.

Responsibilities

• Own day-to-day media relations for bareMinerals and Laura Mercier with key press partners.
• Translate restage plans into differentiated narratives for media and consumers.
• Lead agency briefing, output review, and performance tracking.
• Drive press strategy for product launches, brand moments, and events.
• Collaborate with influencer, social, and paid media teams for unified messaging.
• Support executive visibility and spokespeople positioning.
• Develop founder storytelling and heritage narratives tied to relaunch.
• Monitor AI visibility and optimize search/chat results with cross-functional partners.
• Prepare briefing documents and press materials; track sentiment and share of voice.
• Spot trends and propose earned media opportunities proactively.

Skills

Media relations

Agency management

Brand storytelling

AI tools knowledge

Strong writing

Job description

Orveon is a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty. We dare to do things differently --- pushing boundaries with purpose, inspiring creativity, and moving with intention in everything we do.

We are a collective of three premium and prestige beauty brands: bareMinerals, BUXOM, and Laura Mercier. With offices in New York, London, and Columbus, we combine the energy of an entrepreneurial spirit with the scale and ambition to change the way the world thinks about beauty.

Our culture is built on our IMPACT values --- Innovative, Motivated, Passionate, Accountable, Collaborative, and Thoughtful. These aren't just words; they define how we show up for each other, for our brands, and for the world around us. We gain strength from our differences and believe that progress happens when we move as one. We are proud to offer a hybrid work model to support the work-life balance of our teams, and we are committed to fostering an inclusive, agile environment where everyone can thrive.

About The Role

Orveon Global is seeking a PR expert to lead public relations for bareMinerals and Laura Mercier at a pivotal moment for both brands, with major restages coming to life. This person will be instrumental in reshaping how media and consumers see both brands, translating restage strategy into compelling press narratives and driving day-to-day media relations, agency management, and brand storytelling.

This role also requires fluency in how PR and press coverage shape brand visibility within AI-powered search and chat tools (ChatGPT, Google AI Overviews, Perplexity, etc.) a critical and growing part of how consumers discover and evaluate beauty brands today.

What You’ll Do

• Own day-to-day media relations for bareMinerals and Laura Mercier, building and maintaining relationships with beauty, lifestyle, and business press.
• Translate the bareMinerals and Laura Mercier restages into sharp, differentiated brand narratives for media and consumers, rebuilding brand story and relevance in the current landscape.
• Manage the PR agency relationship day-to-day; briefing, reviewing output, tracking deliverables, and holding the agency accountable to results.
• Lead press strategy and execution for product launches, brand moments, and events (i.e. editorial partnerships tied to Best of Beauty-type recognition).
• Partner with the Director of PR & Influencer Strategy to ensure PR efforts are integrated with influencer, social, and paid media strategy.
• Support executive presence and visibility in media, including CEO positioning and spokesperson opportunities.
• Build and protect founder and heritage storytelling for both brands, with particular focus on Laura Mercier given the founder's continued active involvement --- developing narrative opportunities that connect her voice and legacy to the brand's current relaunch.
• Monitor and help optimize how both brands show up in AI-powered search and chat tools, working with the Director and cross-functional partners to strengthen brand visibility, accuracy, and sentiment in AI-generated answers (AEO/GEO).
• Manage briefing documents, communications materials, and stakeholder updates for press initiatives.
• Track and report on PR performance (media placements, sentiment, share of voice, AI visibility) and translate results into recommendations.
• Stay ahead of trends in the beauty and media landscape, bringing proactive ideas for earned media opportunities.

What You Bring

• 5 years of PR experience (Manager) with deep expertise in beauty or closely adjacent prestige consumer categories.
• Established relationships with beauty and lifestyle media, editors, and key industry contacts.
• Proven experience managing PR agencies day-to-day, including briefing, output review, and performance accountability.
• Track record of shaping brand narrative and media perception, ideally through a brand relaunch, restage, or repositioning moment.
• Working knowledge of how PR and earned media content influence brand visibility in AI-powered search and chat tools (ChatGPT, Google AI Overviews, Perplexity), and experience or strong point of view on optimizing for AI answer engines (AEO/GEO).
• Strong writer and storyteller, comfortable developing press materials, briefing docs, and narrative frameworks.
• Experience managing press strategy for product launches and brand events.
• Experience supporting executive or founder-led media strategy, including positioning spokespeople and building narratives around a leader's or founder's personal story and legacy.
• Highly collaborative, able to work closely with influencer, social, and paid media counterparts to ensure a unified brand voice.

What Orveon Offers You

You are a creator of Orveon's success and your own. This is a rare opportunity to share your voice, accelerate your career, drive innovation and fostering growth. We're a human sized company so your work will have a big impact on the organization. We invest in the well-being of our Orveoners -- both personally and professionally and provide tailored benefits to support all of you, such as:

• "Hybrid First" Model -- 3 days per week in office, balancing virtual and face-to-face interactions.
• "Work From Anywhere" -- Freedom to work six (6) weeks annually from the location of your choice.
• Complimentary Products -- Free and discounted products on new releases and fan-favorites.
• Professional Development -- Exposure to senior leadership, learning and development programs, and career advancement opportunities.
• Community Engagement -- Volunteer opportunities in the communities in which we live and work.

Pay Transparency -

One of our values is Stark Honesty and the following represents a good faith estimate of the compensation range for this position.

At Orveon Global, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications.

The pay range for this position is $110,000-130,000 supplemented with all the amazing benefits above for full-time employees!

Opportunities and Accommodations - Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. Find out more on our careers page. https://www.orveonglobal.com/career

Equal Opportunities and Accommodations

Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. We strive to build and nurture a culture where a focus on diversity, equity, and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as individuals and as a collective, unifies our shared commitment to "changing beauty for the better". Therefore, all qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a more robust and creative work environment.