Manager, Public Relations

Orveon Global US LLC; City of Niagara Falls (NY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Hybrid in-office days 3x/week

Work from anywhere 6 weeks/year

Complimentary products and discounts

Professional development opportunities

Community volunteering

Job summary

Orveon Global US LLC is seeking a PR leader to drive public relations for bareMinerals and Laura Mercier during major restages. You’ll shape brand narratives, manage day-to-day media relations, and oversee agency partnerships, ensuring cohesive storytelling across press, influencers, and events.

The role requires expertise in beauty PR, strong written storytelling, and a track record of successful brand repositioning. A hybrid work model supports collaboration across teams and external partners.

Qualifications

• 5+ years of PR experience in beauty or prestige consumer categories.
• Established relationships with beauty and lifestyle media editors.
• Proven experience managing PR agencies day-to-day and holding them accountable.

Responsibilities

• Own day-to-day media relations for bareMinerals and Laura Mercier.
• Translate restages into sharp brand narratives for media and consumers.
• Manage PR agency relationships: briefing, output review, and performance checks.

Skills

PR experience

Media relations

Agency management

Brand storytelling

AI-powered search knowledge

Strong writing

Product launches

Executive media strategy

Job description

Description

Orveon is a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty. We dare to do things differently — pushing boundaries with purpose, inspiring creativity, and moving with intention in everything we do.

We are a collective of three premium and prestige beauty brands:bareMinerals, BUXOM, and Laura Mercier. With offices in New York, London, and Columbus, we combine the energy of an entrepreneurial spirit with the scale and ambition to change the waythe world thinks about beauty.

Our culture is built on our IMPACT values — Innovative, Motivated, Passionate, Accountable, Collaborative, and Thoughtful. Thesearen'tjust words; they define how we show up for each other, for our brands, and for the world around us. We gain strength from our differences and believe that progress happens when we move as one. We are proud to offer a hybrid work model to support the work-life balance of our teams, and we are committed to fostering an inclusive, agileenvironment where everyone can thrive.

About the Role

Orveon Global is seeking a PR expert to lead public relations for bareMinerals and Laura Mercier at a pivotal moment for both brands, with major restages coming to life. This person will be instrumental in reshaping how media and consumers see both brands, translating restage strategy into compelling press narratives and driving day-to-day media relations, agency management, and brand storytelling.

This role also requires fluency in how PR and press coverage shape brand visibility within AI-powered search and chat tools (ChatGPT, Google AI Overviews, Perplexity, etc.) a critical and growing part of how consumers discover and evaluate beauty brands today.

What You'll Do

• Own day-to-day media relations for bareMinerals and Laura Mercier, building and maintaining relationships with beauty, lifestyle, and business press.
• Translate the bareMinerals and Laura Mercier restages into sharp, differentiated brand narratives for media and consumers, rebuilding brand story and relevance in the current landscape.
• Manage the PR agency relationship day-to-day; briefing, reviewing output, tracking deliverables, and holding the agency accountable to results.
• Lead press strategy and execution for product launches, brand moments, and events (i.e. editorial partnerships tied to Best of Beauty-type recognition).
• Partner with the Director of PR & Influencer Strategy to ensure PR efforts are integrated with influencer, social, and paid media strategy.
• Support executive presence and visibility in media, including CEO positioning and spokesperson opportunities.
• Build and protect founder and heritage storytelling for both brands, with particular focus on Laura Mercier given the founder's continued active involvement — developing narrative opportunities that connect her voice and legacy to the brand's current relaunch.
• Monitor and help optimize how both brands show up in AI-powered search and chat tools, working with the Director and cross-functional partners to strengthen brand visibility, accuracy, and sentiment in AI-generated answers (AEO/GEO).
• Manage briefing documents, communications materials, and stakeholder updates for press initiatives.
• Track and report on PR performance (media placements, sentiment, share of voice, AI visibility) and translate results into recommendations.
• Stay ahead of trends in the beauty and media landscape, bringing proactive ideas for earned media opportunities.

What You Bring

• 5+ years of PR experience (Manager) with deep expertise in beauty or closely adjacent prestige consumer categories.
• Established relationships with beauty and lifestyle media, editors, and key industry contacts.
• Proven experience managing PR agencies day-to-day, including briefing, output review, and performance accountability.
• Track record of shaping brand narrative and media perception, ideally through a brand relaunch, restage, or repositioning moment.
• Working knowledge of how PR and earned media content influence brand visibility in AI-powered search and chat tools (ChatGPT, Google AI Overviews, Perplexity), and experience or strong point of view on optimizing for AI answer engines (AEO/GEO).
• Strong writer and storyteller, comfortable developing press materials, briefing docs, and narrative frameworks.
• Experience managing press strategy for product launches and brand events.
• Experience supporting executive or founder-led media strategy, including positioning spokespeople and building narratives around a leader's or founder's personal story and legacy.
• Highly collaborative, able to work closely with influencer, social, and paid media counterparts to ensure a unified brand voice.

What Orveon Offers You

You are a creator of Orveon’s success and your own. This is a rare opportunity to share your voice, accelerate your career, driveinnovationandfosteringgrowth.We’reahuman sizedcompany so your work will havea big impacton the organization. We invest in the well-being of ourOrveoners– both personally and professionally and provide tailoredbenefits to support all of you, such as:

• “Hybrid First” Model – 3 days per week in office, balancing virtual and face-to-face interactions.
• “Work From Anywhere” – Freedom to work six (6) weeks annually from the location of your choice.
• Complimentary Products – Free and discounted products on new releases and fan-favorites.
• Professional Development –Exposure tosenior leadership, learning and development programs, and career advancement opportunities.
• Community Engagement – Volunteer opportunities in thecommunities in which we live and work.

Pay Transparency - One of our values is StarkHonestyand the followingrepresentsa good faith estimate of the compensation range for this position.

At Orveon Global, we carefully consider a wide range of non-discriminatory factors whendeterminingsalary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications.

The pay range for this position is $110,000-130,000 s upplementedwith all the amazingbenefits above for full-time employees!

Opportunities and Accommodations - Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. Find out more on our careers page. https://www.orveonglobal.com/career

Equal Opportunities and Accommodations

Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. We strive to build and nurture a culture where a focus on diversity, equity,and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as individuals and as a collective, unifies our shared commitment to “changing beauty for the better”.Therefore, all qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non-merit based or legallyprotected grounds. We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a more robust and creative work environment.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.