Manager, Program & Promotion Campaign Planning

Rentokil North America; Memphis (TN); Remote; USD 60,000 - 100,000; Full time

Job summary

Join a dynamic and innovative team dedicated to driving growth through effective marketing strategies. As the Manager of Program, Promotions & Campaigns, you will develop and execute targeted campaigns that resonate with consumers, ensuring alignment across various teams. This role offers the opportunity to leverage your marketing expertise and analytical skills to enhance revenue and customer engagement. With a focus on collaboration and creativity, you will play a pivotal role in shaping the future of our product offerings. If you're passionate about making an impact and thrive in a fast-paced environment, this position is perfect for you.

Benefits

Health Insurance

401(k) with Company Match

Tuition Reimbursement

Paid Time Off

Flexible Work Environment

Professional Development Opportunities

Qualifications

• 5-7 years of marketing experience required.
• Strong data analytics skills needed for ROI measurement.
• Experience in product management is a plus.

Responsibilities

• Develop comprehensive consumer-focused promotion strategies.
• Analyze past campaign performance and optimize messaging.
• Lead development of A/B testing with paid media agencies.

Skills

Marketing Experience

Data Analytics

Presentation Skills

Consumer Lead Management

Email Marketing

Education

Bachelor's Degree in Marketing or related field

Master's Degree

Tools

Google Platform

Cloud-based Marketing Software

Job description

Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!

For more information about our benefits, see below!

We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."

Job Summary

Promotions and Programs deliver millions of dollars of incremental growth by incentivizing consumers to purchase, upsell or recommend Rentokil-Terminix products. The Manager of Program, Promotions & Campaigns for a specific group of products (eg, Termite/Home or Pest/Mosquito), develops strategies of marketing campaigns aligned to the growth strategy of a given product category. The role manages an on-going cross functional process for a given group of products, leading the efforts for all events to ensure branding, creative, ecommerce, SEM/Digital and Call Center/ Sales teams are aligned to the execution elements of each campaign within those product categories. The Manager conducts post promotional measurement of programs and promotions once developed and communicates results with recommendations on improvements to drive greater revenue, win rates and retention on future executions.

Key Performance Indicators

• Delivery: Execution to agreed AOP goals for a given category

• Efficiency: Program and Promotion Planning Calendar

• Growth: Win Rate to targets

• People: Engagement / Enablement

• Market Success: Promotion attainment of KPIs, Positive ROI

• Brand: NPS / Awareness / Consideration

Key Relationships

• Director Marketing, Residential Category (Termite/Home or Pest/Mosquito)

• Residential Category Team members (CMI, Pricing, Product Managers)

• Director/Leader Residential Local Marketing

• Cross Functional Team members (eg. Finance, HR, IT, Digital Marketing, Legal & M&A, etc)

• NA VP Marketing, Residential

• NA CMO

• MVPs, Sales VPs/Directors

• Key suppliers, partners and consultants

Principal Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:

• For a given set of products within a Residential Category (eg, Termite/Home Services or Pest/Mosquito), develops comprehensive consumer focused promotion and program strategy, partnering with the Product Marketing clients to ensure alignment to achieve/deliver the Product P&L goals

• Analyzes past campaign performance for their assigned product category lines of business/products, and conducts market research with consumers to optimize offers and messaging

• Generates actions plan to optimize future campaigns for a given set of products/lines of business

• Manages a continuous process and ensures adherence to best practices across Marketing, Sales and Operations teams for a given set of products/lines of business

• Leads development of A/B testing and experiments with paid media agency

• Develops campaign calendar and works with cross-functional teams (Direct Mail, Email, Paid Media, Owned, Web) on the execution of campaigns

• Partners with content and creative team on the creation of campaign assets

• Informs content and creative team of learnings to enhance future campaigns

• Tracks progress and analyzes the impact of each campaign/marketing initiative in order to provide insightful recommendation for a given set of products/lines of business

• Generate new ideas to improve and optimize campaigns and marketing initiatives for a given set of products/lines of business

• Manages current marketing partnership and develops new programs that contribute to revenue growth

Required Experience

• 5-7 years of Marketing experience

• Experience in Product management strongly preferred

• Strong presentation skills are required.

• Strong data analytics skill sets required, particularly in post event evaluation / ROI measurement

• Deep knowledge of consumer lead creation, development, nurturing, and management.

• Must possess superior verbal and written communication skills.

• Excellent planning and communication skills with a heightened sense of attention to detail are key characteristics of the perfect candidate.

• Strong interpersonal skills that allow for healthy internal and external relationships are a must.

• Fluent in cloud base Marketing Software a plus

• Experience with the Google Platform is a plus.

• Experience with consumer focused products and branding required

• Strong understanding of Email marketing, SEM and customer relationship management (CRM) a plus

Required Leadership Traits and Characteristics

• High customer-first thinking and growth mindset.

• Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators including content strategies, marketing and digital content.

• Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details

Formal Education, Qualifications or Training

• Bachelor's Degree or equivalent in an Economics, Marketing or related subject

• Master's Degree preferred

• Physical Demands and Working Conditions

• The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Incumbent must be prepared to:

• Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.

• Sitting for long periods of time while using office equipment such as computers, phones, etc.

• Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment.

• Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.

Incumbent is required to have:

• Close visual acuity to perform detail-oriented activities at distances close to the eyes, as well as visual acuity to perform activities at or within arm's reach with skill, control, and accuracy, such as preparing and analyzing data, viewing computer screen and expansive reading.

Incumbent will be subject to:

• Inside working conditions: The change of building environment such as with or without air conditioning and heating.

#LI-Remote

Why Choose Us?

A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.

Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.

Click here to read more about our Total Rewards Program which includes:

Professional and Personal Growth

• Multiple avenues to grow your career

• Training and development programs available

• Tuition Reimbursement benefits (for FT Colleagues)

Health and Wellness

• Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1

• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more

Savings and Retirement

• 401(k) retirement plan with company-matching contributions

Work-Life Balance

• Vacation days & sick days

• Company-paid holidays & floating holidays

• A company mindset that prioritizes health, safety, and flexibility

We are looking for individuals who want to make a difference where our customers live and work. Is that you?

This company is a Drug Free workplace.

Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities.

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