Manager, Product Management - Content Strategy & Intelligence

The Digital Asset Management Consortium, Inc.; Celebration (FL); On-site; USD 140,000 - 190,000; Full time

Job summary

Disney Experiences seeks a Manager, Product Management to lead strategy, roadmap, and execution for the enterprise content ecosystem for Disney Cruise Line. You will guide a multi-year Content Modernization program, strengthen governance, enable AI-assisted workflows, and improve content quality across web, mobile, onboard experiences, and guest communications.

You will drive alignment with Data & Analytics, define reusable content models, and establish measurement frameworks to enable

Qualifications

• Requires Bachelor's degree in Product Management, Digital Experience, or related field.
• 8+ years delivering enterprise digital platforms or data-driven products.
• 3+ years of people leadership managing Product Managers.
• Experience defining product vision, roadmaps, and outcomes.
• Knowledge of modern content management concepts and API-first architectures.
• Experience using customer insights and analytics to prioritize investments.
• Experience with enterprise content governance and localization.

Responsibilities

• Define and own vision, strategy, roadmap, and priorities for Disney Cruise Line’s enterprise content ecosystem.
• Lead multi-year Content Modernization program to create scalable platform.
• Drive product discovery and prioritization balancing innovation and business value.
• Establish governance standards including metadata, taxonomy, content lifecycle, and AI governance.
• Advance AI-enabled content capabilities like intelligent authoring and personalization.
• Partner with Data & Analytics to inform content strategy and improvements.
• Define and measure product success through relevant KPIs.
• Lead and develop a high-performing team of Product Managers and Content Specialists.
• Manage portfolio, budgets, and vendor partnerships with alignment to objectives.
• Communicate strategy, roadmap, priorities, and risks to executives.

Skills

Product management

Leadership

Strategic thinking

Stakeholder management

Data-driven decision making

Communication

Education

Bachelor's degree in related field

Master's degree (preferred)

Tools

Adobe Experience Manager

Sitecore

Contentful

RWS Tridion

Job description

The Manager, Product Management leads the product strategy, roadmap, and execution for Disney Cruise Line's enterprise content ecosystem. This role is responsible for transforming how content is created, governed, measured, and delivered across web, mobile, onboard experiences, and guest communications. This leader will guide a multi-year Content Modernization program that simplifies authoring, strengthens governance, enables AI‑assisted workflows, and improves the quality and consistency of content throughout the guest journey. As the product leader within the Commercial Data organization, this role establishes the standards for content as a strategic enterprise asset by defining reusable content models, governance practices, metadata standards, and measurement frameworks that enable data-informed content decisions. Success will be measured by the ability to:

• Deliver a modern enterprise content platform that supports Disney Cruise Line's growing fleet and evolving guest experiences.
• Improve publishing efficiency while increasing content quality, reuse, governance, localization, and operational scalability.
• Enable data-informed content decisions through behavioral analytics, guest feedback, experimentation, and operational insights.
• Build and develop a high-performing product organization focused on customer outcomes, continuous discovery, and measurable business value.

Responsibilities

• Define and own the vision, strategy, roadmap, and investment priorities for Disney Cruise Line’s enterprise content ecosystem.
• Lead the multi-year Content Modernization program to transform legacy publishing capabilities into a scalable enterprise content platform.
• Drive product discovery and prioritization, balancing innovation, operational excellence, compliance, localization, technical sustainability, and business value.
• Establish enterprise content governance standards, including reusable content models, metadata, taxonomy, content lifecycle management, and AI governance to ensure consistency, quality, and scalability.
• Advance AI-enabled content capabilities by identifying opportunities for intelligent authoring, metadata generation, taxonomy automation, personalization, and quality assurance.
• Partner with Data & Analytics teams to leverage behavioral analytics, Guest feedback, experimentation, and operational insights to inform content strategy, product decisions, and continuous improvement.
• Define and measure product success through KPIs that track content effectiveness, publishing efficiency, platform adoption, and business outcomes.
• Lead and develop a high-performing team of Product Managers and Content Specialists while fostering a culture of customer focus, accountability, and continuous learning.
• Manage the product portfolio, including investment planning, budgets, forecasting, resource allocation, vendor partnerships, and execution against strategic objectives.
• Communicate product strategy, roadmap progress, priorities and risks to executive leadership, ensuring alignment across technology and business organizations.

Qualifications

• Bachelor's degree in a related field or equivalent experience in Product Management, Digital Experience, or related disciplines.
• Must have 8+ years of Product Management experience delivering enterprise digital platforms, customer-facing products, digital experiences, content platforms, or data-driven products.
• Must have 3+ years of people leadership experience managing Product Managers or equivalent experience leading large cross-functional product initiatives within a matrixed organization.
• Experience defining product vision, roadmaps, investment priorities, and outcome-based strategies.
• Working knowledge of modern content management concepts, API‑first architectures, structured content, or enterprise digital platforms.
• Must have experience using customer insights, behavioral analytics, operational metrics, and business outcomes to prioritize product investments.
• Must have experience with enterprise content governance and global localization, including translation workflows and machine translation.
• Strong executive communication and stakeholder management skills across technology and business organizations.

Preferred Qualifications

• Master's degree or equivalent experience.
• Experience leading enterprise content platform or CMS modernization initiatives.
• Experience with structured content, metadata, taxonomy, localization, or content governance.
• Experience with enterprise CMS platforms such as Adobe Experience Manager, RWS Tridion, Sitecore, Contentful, or similar technologies.
• Experience with AI-enabled authoring, content automation, translation, personalization, or intelligent content workflows.
• Experience in travel, hospitality, entertainment, media, e-commerce, or other customer‑centric digital businesses.
• Knowledge of accessibility (WCAG), SEO, experimentation, and customer journey optimization.
• Experience leveraging customer feedback, contact center interactions, surveys, behavioral analytics, and digital insights to improve customer experiences.
• Experience governing content schemas as reusable data products for editorial, API, and analytics consumers.

Employer: Disney Experiences

Location: Celebration, Florida, USA

Posted Date: 20/08/2026

Expiry Date: 20/12/2026

Type: Full-Time

Categories: Data / Knowledge Manager / Analysis / Governance, Metadata Management / Taxonomy / Ontology, System Administrator / Integrator, CMS / Creative / Content Operations, PIM / Product Manager / Digital Shelf, Artificial Intelligence / Machine Learning

Ref: DN-JB-3018

Added by: DAM News Administrator