Manager, Content Strategy & Intelligence — Enterprise CMS

1976 Walt Disney Attractions Technology LLC

Celebration (FL)

On-site

USD 163,000 - 199,000

Full time

14 days+

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Benefits offered by this job

Bonus potential

Comprehensive benefits

Job summary

The Walt Disney Company’s Disney Experiences Technology team seeks a Manager of Product Management to lead the content strategy and intelligence for Disney Cruise Line’s enterprise content ecosystem. You will guide a multi-year modernization program, enable AI-enabled workflows, and govern content models, metadata, and localization across web, app, and guest communications.

You will partner with Data & Analytics to inform decisions and relentlessly improve content quality, governance, and

Qualifications

Bachelor's degree in a related field or equivalent experience in Product Management, Digital Experience, or related disciplines.
8+ years of Product Management experience delivering enterprise digital platforms, customer-facing products, digital experiences, content platforms, or data-driven products.
3+ years of people leadership experience managing Product Managers or equivalent experience leading large cross-functional product initiatives within a matrixed organization.
Experience defining product vision, roadmaps, investment priorities, and outcome-based strategies.
Working knowledge of modern content management concepts, API-first architectures, structured content, or enterprise digital platforms.
Experience using customer insights, behavioral analytics, operational metrics, and business outcomes to prioritize product investments.
Experience with enterprise content governance and global localization, including translation workflows and machine translation.
Strong executive communication and stakeholder management skills across technology and business organizations.

Responsibilities

Define and own the vision, strategy, roadmap, and investment priorities for Disney Cruise Line’s enterprise content ecosystem.
Lead the multi-year Content Modernization program to transform legacy publishing capabilities into a scalable enterprise content platform.
Drive product discovery and prioritization, balancing innovation, operational excellence, compliance, localization, technical sustainability, and business value.
Establish enterprise content governance standards, including reusable content models, metadata, taxonomy, content lifecycle management, and AI governance to ensure consistency, quality, and scalability.
Advance AI-enabled content capabilities by identifying opportunities for intelligent authoring, metadata generation, taxonomy automation, personalization, and quality assurance.
Partner with Data & Analytics teams to leverage behavioral analytics, Guest feedback, experimentation, and operational insights to inform content strategy, product decisions, and continuous improvement.
Define and measure product success through KPIs that track content effectiveness, publishing efficiency, platform adoption, and business outcomes.
Lead and develop a high-performing team of Product Managers and Content Specialists while fostering a culture of customer focus, accountability, and continuous learning.
Manage the product portfolio, including investment planning, budgets, forecasting, resource allocation, vendor partnerships, and execution against strategic objectives.
Communicate product strategy, roadmap progress, priorities and risks to executive leadership, ensuring alignment across technology and business organizations.