Manager, Performance Creative & Growth Marketing

Netflix; Los Angeles (CA); On-site; USD 220,000 - 347,000; Full time

Benefits offered by this job

Health plans

Mental health support

401(k) with employer match

Stock option program

Disability programs

Health savings account

Flexible Spending Accounts

Family-forming benefits

Life and serious injury benefits

Paid time off

Job summary

Netflix is seeking a Manager, Performance Creative to lead creative ideation and concept development for global performance marketing. You will turn audience insights into breakthrough concepts, collaborating with Brand, Social, and Production to scale across Meta, TikTok, YouTube, and beyond.

The role emphasizes data-driven creativity, channel experimentation, and managing creator partnerships to drive CPA reductions and revenue growth.

Qualifications

• 7+ years of experience in creative strategy, performance marketing, or growth marketing.
• Proven track record of creative concepts reducing CPA or increasing revenue.
• Strong grasp of ad performance metrics and translating data into creative direction.
• Hands-on experience across Meta, TikTok, YouTube, DSPs and emerging channels.
• Experience managing creator partnerships for performance marketing.

Responsibilities

• Lead ideation and concept development based on performance insights and audience data.
• Collaborate with designers, writers, producers, and media buyers to create high-performing assets.
• Build and execute a creative testing roadmap with clear hypotheses on hooks and messaging.
• Own creative strategy for new content categories beyond single-title assets.
• Develop and manage creator programs for scaled, performance-centric content across major platforms.
• Define creative approach for new placements (DSP, CTV, YouTube) and adapt to trends.
• Partner with Brand on larger performance marketing moments beyond individual titles.

Skills

Creative strategy

Performance marketing

Growth marketing

Data-driven decisions

Channel expertise

Creator partnerships

Project leadership

Tools

Meta

TikTok

YouTube

DSPs

Job description

Netflix is seeking a Manager, Performance Creative to lead creative ideation and concept development for global performance marketing. You will turn audience insights into breakthrough concepts, collaborating with Brand, Social, and Production to scale across Meta, TikTok, YouTube, and beyond.

The role emphasizes data-driven creativity, channel experimentation, and managing creator partnerships to drive CPA reductions and revenue growth.