Insight Specialist - iGaming

Bally’s Corporation; Jersey City (NJ); On-site; USD 65,000 - 75,000; Full time

Job summary

Bally's Corporation in Jersey City is seeking an Insights Specialist within the Marketing team to translate data into actionable recommendations that improve acquisition, conversion, and retention across sports and iGaming products.

You will partner with the NA Marketing Leadership Team and Product to understand priorities, analyze data from multiple sources, and explore new analytical approaches to enhance player experiences.

Qualifications

• Bachelor's degree in Mathematics, Statistics, Physics or similar field is highly preferred.
• 1–2 years of experience in an analytical role with strong SQL and Excel skills.
• Self-motivated mindset and passion for solving real business problems with data.
• Excellent analytical and numerical skills with an interest in sports betting and iGaming.
• Ability to turn complex data into clear, actionable recommendations.
• Confident communicator with the ability to engage senior stakeholders.
• Proactive, adaptable and able to manage multiple priorities.
• Collaborative team player who enjoys learning and sharing ideas.

Responsibilities

• Partner with teams across the business to identify opportunities to grow Bally’s Interactive and improve the player experience.
• Work closely with Marketing and Product teams to translate priorities into analytical opportunities.
• Analyze data from multiple sources to uncover trends, opportunities, and actionable insights.
• Provide analysis and recommendations to improve acquisition, conversion, and retention across Sports and iGaming products.
• Support the NA Marketing Leadership Team with data-driven insights to inform decisions.
• Explore new software, tools, and analytical techniques to enhance analysis quality.
• Identify opportunities to improve processes and embed data into business decisions.
• Communicate findings clearly to drive meaningful change.
• Collaborate with colleagues to brainstorm ideas and share knowledge.

Skills

SQL

Excel

Analytical thinking

Stakeholder communication

Sports betting interest

Education

Bachelor's degree in Mathematics/Statistics/Physics or similar

Job description

Jump into the role

The Insights team is a fast-growing part of Bally’s Interactive, using data and analytics to help the business better understand our players and identify opportunities to grow. As an Insight Specialist within our Marketing team, you’ll work closely with the NA Marketing Leadership Team and Product to provide actionable insights across our sports and igaming products, with a focus on improving acquisition, conversion, and retention. Based in our Jersey City office, you’ll have the freedom to explore new tools and analytical approaches while working alongside a knowledgeable team that values collaboration, curiosity, and new ideas.

Responsibilities

About the role

• Partner with teams across the business to identify opportunities to grow Bally’s Interactive and improve the player experience.
• Work closely with Marketing and Product teams to understand business priorities and translate them into meaningful analytical opportunities.
• Analyze data from multiple sources to uncover trends, opportunities, and actionable insights.
• Provide analysis and recommendations to help improve acquisition, conversion, and retention across Sports and iGaming products.
• Support the NA Marketing Leadership Team with data-driven insights to inform business and marketing decisions.
• Use creative thinking and analytical techniques to identify opportunities to improve business and product operations and the onsite player experience.
• Explore new software, tools, and analytical techniques to enhance the quality and effectiveness of analysis.
• Identify opportunities to improve existing processes and incorporate data more effectively into business decisions.
• Communicate analytical findings and recommendations clearly and positively to help drive meaningful change.
• Collaborate with colleagues to brainstorm ideas, share knowledge, and develop new approaches to solving business challenges.
  
  

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Salary: $65,000 - $75,000 USD

Read more Read less Role requirements

• Bachelor Degree in Mathematics, Statistics, Physics or similar field is highly preferred.
• 1-2 years of experience in an analytical role, with strong SQL and Excel skills.
• Self-motivated mindset and passion for solving real business problems with data.
• Excellent analytical and numerical skills with an interest in sports betting and iGaming.
• Ability to turn complex data into clear, actionable recommendations.
• Confident communicator with the ability to engage senior stakeholders.
• Proactive, adaptable, and comfortable managing multiple priorities.
• Collaborative team player who enjoys learning and sharing ideas.
• Ability to navigate complexity and help deliver best-in-class player experiences.
  
  

About Bally's

We're Bally's, and we've always been born to entertain.

Since the Ballyverse began way back in 1932, we've been creating engaging experiences everywhere, in a way that's accessible for everyone. Across Casinos & Resorts, Interactive, and Corporate, from the gaming floor to peoples' phones, we bring the thrill wherever our customers want to play.

But none of it would be possible without our people. Our team of 11,500 diverse minds who love what they do, celebrate each other's wins, and find fun in creating moments that matter. Whether you're energized by guest connection, technical innovation, or both, there's a place for you at Bally's.