Manager of SEO (Lead Science)

Lead Science; Northern (KY); Hybrid; USD 70,000 - 103,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Company matched 401K plan

6 weeks paid Parental Leave

8 Paid National Holidays

Company-paid basic Life Insurance

Voluntary Life Insurance

Voluntary long-term/short-term disaibl

Voluntary Pet Insurance

Optional Healthcare/Dependent Care FSA

Job summary

Lead Science, a division of DealerOn, seeks a Manager of SEO to oversee the SEO team, client communications, and strategic direction in a fast-growing online marketing environment for automotive dealerships.

You will lead audits, supervise SEO consultants, hire and mentor staff, run monthly performance reviews, and support sales demos and training initiatives. This US-resident role offers a competitive salary range with comprehensive benefits.

Qualifications

• Bachelor’s Degree or equivalent industry-specific experience
• Minimum of 4 years SEO experience
• 5 years management experience
• Excellent attention to detail, especially with communication (written and verbal)
• Experience with SEO/Site auditing tools (Screaming Frog)
• Excellent content writing and content editing ability
• Proficient in Microsoft Tool Suite (Excel and Word)
• Proficient in Google Analytics and data analysis
• Advanced experience in Local SEO

Responsibilities

• Oversee SEO strategy and client book of business
• Quality control for all SEO tasks and client deliverables
• Hire, terminate, and oversee department staff
• Lead monthly audits on SEO work
• Run demos with the sales team
• Perform SEO audits on client sites outside SEO scope
• Execute projects contributing to OKRs and roadmaps
• Collaborate with Training to develop team skills

Skills

Management experience

Attention to detail

Content writing/editing

Local SEO

Screaming Frog

Google Analytics

HTML & CSS knowledge

PR & outreach

Process management

Team leadership

Education

Bachelor’s Degree or equivalent

Tools

Screaming Frog

Excel

Word

Google Analytics

Job description

We are an online marketing company providing website and agency services to automotive dealerships across North and South America. We are known for our cutting‑edge products that streamline the car buying process and provide an experience both shoppers and dealers love. Our business model is working: we were recognized on the Inc. 5000 list of fastest growing companies six years in a row, expanding to over 30 manufacturer relationship, and over 5,000 dealer partners. We are proud of what our company has done, and it’s all due to the talented and diverse team we’ve been lucky enough to assemble.

Job Description:

Lead Science is a division of DealerOn, an industry leading digital business enabler to the automotive, powersports, home services, and legal industries. Our platform and products provide our clients with the ability to effectively market, engage, and transact with consumers. Our proven track record and successful growth are a result of our hyper-focus on driving in‑market traffic and converting prospects to customers for our clients.

The Manager of SEO will be responsible for overseeing all account work, personnel, and client communication related to the SEO team. The Manager of SEO is responsible for answering difficult questions, putting out major client fires, guiding ongoing tactic and strategy adjustments, developing and performing ongoing training for the SEO team, handling all day‑to‑day personnel issues, performing sales demos upon request, and performing technical SEO audits on non‑SEO clients. This role is an exciting opportunity to develop a cutting‑edge SEO service in new, highly competitive verticals.

Essential Functions:

• Ongoing tactic and strategy adjustments for client book of business, overseeing SEO Consultants
• Quality control for all initial and recurring tasks completed by SEO Consultants and Specialists e.g. optimizations, linkbuilding, review responses, blog posts, social media posts, reports, and client deliverables
• Hire, terminate, and oversee employees within the department
• Lead monthly audits on all work being performed on the SEO team
• Run demos with the sales team
• Perform SEO audits on non‑SEO client sites
• Execute and support projects that contribute to department OKRs, roadmaps, and churn initiatives.
• Work closely with the Training team to develop education and skill development for the SEO department

Required Skills/Experience:

• Bachelor’s Degree or equivalent industry‑specific experience
• Minimum of 4 years SEO experience
• 5 years management experience
• Excellent attention to detail, especially with communication (written and verbal)
• Experience with SEO/Site auditing tools (Screaming Frog)
• Excellent content writing and content editing ability
• Proficient in Microsoft Tool Suite (Excel and Word)
• Proficient in Google Analytics and data analysis
• Advanced experience in Local SEO

Preferred Skills/Experience:

• Advanced HTML and CSS knowledge
• Experience working in multiple verticals within SEO (such as Legal, Home Services, and Health & Wellness)
• PR and outreach experience
• Experience managing processes for a large team of SEO Consultants

This position is open to US residents only.

The targeted salary range for this position is $69,800 - $102,600.

The posted salary range for this position may be adjusted based on job‑related factors permitted by law, such as experience and training; internal pay equity; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions.

Perks and Benefits:

Aside from the awesome people you will get to interact with on a daily basis, we offer a number of benefits, including:

• Medical, dental and vision insurance
• Company matched 401K plan
• 6 weeks paid Parental Leave
• 8 Paid National Holidays
• Company-paid basic Life Insurance
• Voluntary supplemental Life Insurance
• Voluntary long‑term/short‑term disability insurance
• Voluntary Pet Insurance
• Optional Healthcare/Dependent Care FSA Account

DealerOn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We also participate in E-Verify (for more information, click here: E-Verify Participation and Right to Work ). A successful candidate must pass a background check as a condition of joining the team.

The pay range for this role is:

69,800 - 102,600 USD per year (Remote (United States))