Social Media Manager

Gondola; Raleigh (NC); On-site; USD 55,000 - 85,000; Full time

Job summary

Carolina Hurricanes is hiring a Social Media Manager to lead the club's social media strategy, content planning, and day-to-day execution across all official platforms. The role reports to the Director of Digital Content and collaborates with the Social Media Strategist to drive engagement and growth.

The ideal candidate combines strategic thinking, storytelling, and strong copywriting with a passion for hockey culture and analytics to optimize performance across channels.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 2–4 years of professional social media experience with a sports team or league.
• Proven success managing large social accounts and campaigns.
• Strong copywriting, storytelling, and brand voice skills.
• Familiarity with hockey, NHL culture and jargon.

Responsibilities

• Lead social media strategy across Hurricanes-owned platforms.
• Own and manage content calendar and campaigns.
• Create on-brand copy and respond to fans in community management.
• Collaborate with departments and analyze performance data.
• Support revenue-generating initiatives including partnerships and events.
• Work non-traditional hours and travel to events.

Skills

Social media strategy

Copywriting

Content planning

Analytics interpretation

Brand voice development

Community management

Video/photo content creation

Storytelling

Cross-functional collaboration

Time management

Education

Bachelor's degree in marketing, communications, or related field

Tools

Adobe Creative Suite

Job description

# Social Media Manager## Carolina Hurricanes•### @CarolinaHurricanesPosted on 7/31/2026•Full-time## Job DescriptionThe Carolina Hurricanes are hiring a **Social Media Manager** to lead the organization's social media strategy, content planning, and day-to-day execution across all official platforms. The ideal candidate is a strategic thinker, storyteller, and experienced content creator who understands internet culture, professional sports, and emerging digital trends. The position will report to the Director of Digital Content.The Social Media Manager will work in tandem with the Social Media Strategist to develop innovative social strategies, manage the content calendar, lead major campaigns, collaborate across departments, and utilize analytics to continually optimize performance.**Responsibilities*** Lead the overall social media strategy across all Hurricanes-owned social media platforms.* Own and manage the organization's social media content calendar.* Identify opportunities for 1:1 communication with fans via social platforms to build brand affinity and drive connection, community, and growth.* Write compelling, engaging, timely, and on-brand copy for social media posts across platforms with the goal of further solidifying unique brand voice.* Maintain strong relationships with fans through community management of social platforms.* Drive and amplify the Hurricanes' brand voice across platforms.* Lead real-time game coverage and major organizational announcements.* Identify new platform features, industry trends and emerging content opportunities.* Analyze performance metrics and develop actionable insights and recommendations.* Identify opportunities to support revenue-generating initiatives, including ticket sales, partnerships, retail and special events.* Other duties as assigned.\*\* Qualifications\*\** Bachelor's degree in marketing, communications, or related field.* 2–4 years of professional social media experience with a professional or collegiate sports team or league.* Demonstrated success managing large social media accounts and executing social campaigns.* Strong understanding of platform strategy, brand voice, and exceptional copywriting and storytelling ability.* Understanding of hockey, the NHL, hockey culture and language, vocabulary and jargon used in the sport of hockey.* Creative writer, content strategist, and problem-solver who can multitask and work in a fast-paced environment.* Proven knowledge of Internet culture and communication.* Strong understanding of analytics platforms and using data to inform strategy.* Strong understanding of social media best practices, social platforms, and different ways to utilize those platforms to engage fans and build a community.* Strong attention to detail, grammar, and proofreading skills.* Strong time management and planning skills.* Experience capturing photo/video content using a phone or camera.* Adobe Creative Suite experience preferred.* Must be dependable, flexible, and a reliable team player who can prioritize building interpersonal relationships.* Ability to work non-traditional hours in non-traditional settings, including some nights, weekends and holidays, and able and willing to travel to off-site events, etc. as needed.* Must be able to maintain confidentiality and use discretion when privy to sensitive information.* Must pass a criminal background check\_Hurricanes Holding, LLC reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. Hurricanes Holdings, LLC may require an employee to perform duties outside his/her normal description. This description in no way states or implies that these are the only duties to be performed by the employee occupying this position.\_We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.