Manager of Consumer Insights

Xponential Fitness; Irvine (CA); On-site; USD 78,000 - 100,000; Full time

Job summary

Xponential Fitness is seeking a Manager of Consumer Insights to lead research efforts across multiple brands. This role involves planning, executing, and analyzing qualitative and quantitative research initiatives to derive actionable insights, enhancing brand and corporate strategies.

Benefits

Opportunity for bonus

Medical, Dental and Vision benefits

Monthly cell phone allowance

401k with employer match

Corporate memberships to XPLUS and XPASS

Discounts on retail brand merchandise

On-site gym

Various on-campus amenities

Qualifications

• 5+ years experience in consumer insights or market research.
• Experience executing qualitative and quantitative research studies.
• Understanding of survey design and statistical analysis.

Responsibilities

• Assist in research studies to understand consumer behavior.
• Design and manage surveys and focus groups.
• Analyze data to identify trends and insights.

Skills

Analytical skills

Strong communication

Organizational skills

Education

Bachelor’s degree in Marketing, Business, Psychology, Sociology, or related field

Tools

Excel

Qualtrics

SurveyMonkey

Job description

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Who We Are

Xponential Fitness is one of the largest global franchisors of health and wellness brands. The portfolio of brands includes Club Pilates, the nation's largest Pilates brand; CycleBar, the nation's largest indoor cycling brand; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; Rumble, a boxing-inspired full-body workout; BFT, a functional training and strength-based fitness program; and Lindora, a metabolic health brand. Through the Company’s eight brands and the On-Demand virtual platform, XPLUS, Xponential Fitness continues to push its mission forward to make health and wellness accessible to everyone.

Description

Who We Are

Xponential Fitness is one of the largest global franchisors of health and wellness brands. The portfolio of brands includes Club Pilates, the nation's largest Pilates brand; CycleBar, the nation's largest indoor cycling brand; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; Rumble, a boxing-inspired full-body workout; BFT, a functional training and strength-based fitness program; and Lindora, a metabolic health brand. Through the Company’s eight brands and the On-Demand virtual platform, XPLUS, Xponential Fitness continues to push its mission forward to make health and wellness accessible to everyone.

Summary

The Manager of Consumer Insights will help drive research efforts across our family of brands. Reporting to the Director of Consumer Insights, this role will support the planning, execution, and analysis of both qualitative and quantitative research initiatives to help inform brand and corporate strategies. This role will be instrumental in gathering and translating data into clear, actionable insights—balancing in-house research with external vendor collaboration when needed.

Responsibilities

• Assist in the development and execution of research studies to understand consumer behavior, brand perception, awareness, equity, and competitive positioning.
• Design and manage surveys, focus groups, interviews, and other research methods—both in-house and in partnership with agencies.
• Analyze and interpret data to identify trends, insights, and opportunities.
• Support the development of brand health trackers and dashboards to monitor awareness, perception, and key performance indicators.
• Translate research findings into compelling narratives, reports, and presentations for internal stakeholders.
• Partner with cross-functional teams—including brand, operations, and marketing—to integrate insights into business strategies.
• Help manage relationships with external research vendors, including drafting briefs, reviewing methodologies, and overseeing deliverables.
• Stay current with research best practices, tools, and consumer trends.
  
  

Pay Range: $78,500-$100,000

Benefits

• Role has opportunity for bonus.
• Medical, Dental and Vision benefits
• This role is eligible for a monthly cell phone allowance
• Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and starts matching at the beginning of year 2. Your 401k would be fully vested at the start of year 3
• Complimentary corporate memberships to XPLUS and XPASS
• Discounts on retail brand merchandise- up to 30% off wholesale price
• On-site gym
• On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services
  
  

Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

Qualifications

Qualifications:

• Bachelor’s degree in Marketing, Business, Psychology, Sociology, or a related field.
• 5+ years of experience in consumer insights, market research, or a similar role.
• Experience executing both qualitative and quantitative research studies.
• Strong analytical skills with proficiency in tools like Excel, Qualtrics, SurveyMonkey, or similar platforms.
• Solid understanding of survey design, data collection methods, and basic statistical analysis.
• Excellent communication skills.
• Highly organized with the ability to manage multiple projects simultaneously.
• Passion for understanding consumer behavior and helping brands grow through insight.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wellness and Fitness Services

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