Manager of Communications & Brand

We Cycle; Aspen (CO); On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health,Dental,Vision insurance 90%

Wellness benefit $54 per paycheck

Cell phone reimbursement

Bus pass provided

PTO 20 days

Personal days 10 days

Simple IRA 3% match

Job summary

WE-cycle in Aspen and Carbondale, CO seeks a Manager of Communications & Brand to lead rider-facing messaging, strengthen the system's public image, and align communications with organizational goals. You will supervise content production, collaborate with operations and partners, and guide storytelling across digital and print channels to enhance rider experience and community trust.

The role reports to the Executive Director and requires strong writing, project management, and a proactive,

Qualifications

• Bachelor’s degree preferred in communications, public relations, marketing, journalism, or related field (equivalent experience considered).
• 5–7 years in communications, public relations, marketing, journalism, or related field.
• Strong writing and verbal communication skills demonstrated in professional work.
• Organized with excellent project management and attention to detail.

Responsibilities

• Lead brand management and rider-facing communications across all channels.
• Ensure messaging is clear, accessible, and aligned with organizational goals.
• Collaborate cross-functionally with management, operations, and partners.
• Oversee content production, design coordination, and asset management.
• Support rider education, storytelling, and community engagement.

Skills

Strong written/verbal communication

Project management

Attention to detail

Cross-functional collaboration

Branding sensibility

Time management

Education

Bachelor’s degree in communications/PR/marketing

Tools

WordPress

Adobe Creative Suite

Canva

Google Workspace

Social media tools

Project management tools

Job description

Location

This position will work in both our Aspen and Carbondale, CO shops.

Job Type

Full time, Year-round, Exempt position

About WE-cycle

Mission: Together, we inspire a healthy community and roll toward a greener future by providing enjoyable, safe, and reliable bikeshare as an active, on-demand service within the transit ecosystem.

In our dynamic, action-oriented WE-cycle workplace, we roll as one. We collaborate, support one another, and are resilient, balanced, and adaptable as priorities shift. We believe that if there is a wheel, there is a way; we approach challenges with creativity and determination. We are kind to ourselves and to others, knowing that respect and empathy strengthen our team. We recognize that every ride makes a difference, and we strive for excellence in the impact we deliver every day.

Position Overview

The Manager of Communications & Brand manages the bikeshare system’s brand, public communications, and rider-facing messaging across all channels and touchpoints. This role ensures communications are clear, consistent, accessible, and aligned with organizational goals and values. The Manager will report to the Executive Director and work cross-functionally with management and have select supervisory responsibilities.

Working closely with management, operations, and partners, this position supports organizational storytelling, rider education, messaging initiatives, and the overall public presentation of the system.

This position plays a critical role in shaping how the organization is experienced by riders, partners, stakeholders, and the broader community.

The ideal candidate understands communications as both a brand and trust-building function. They are organized, creative, proactive, and committed to delivering clear, professional, and community-centered communications that strengthen the rider experience and public perception of the organization.

Core Responsibilities

Communications & Brand Management

• Maintain consistent messaging, tone, and brand standards across all communications.
• Manage brand presentation across stations, bikes, kiosks, and rider-facing environments.
• Compose written communications for digital, print, press releases, system assets and other channels.
• Create content that engages and attracts riders throughout the Valley inclusive of website, social media content, blogs and promotional.
• Initiate and drive organizational storytelling.
• Identify communication needs and support strategic messaging efforts.
• Ensure clarity, accuracy, accessibility, and professionalism across all materials.

Design & Content Production

• Create basic in-house graphics and communication materials.
• Coordinate with external designers and partners on campaigns and special projects.
• Manage print production and organization of system presentation assets, sponsorship assets, public-facing materials and informational displays.
• Maintain photo libraries, digital assets, and communication archives.

Community Engagement

• Manage community engagement, partnerships, business to business outreach, and educational and safety initiatives.
• Supervise community engagement staff.
• Develop rider stories, testimonials, surveys, and visual storytelling assets.

Rider Experience

• Manage rider communications including instructional materials, signage, and informational graphics and content.
• Implement brand alignment across rider user-interface platforms to ensure consistency.
• Monitor rider feedback and community sentiment to inform communication strategies.

Desired Skills & Qualifications

• Bachelor’s degree preferred with coursework in communications, public relations, marketing, journalism, or a related field; equivalent combinations of education and experience will also be considered.
• 5 - 7 years of experience in communications, public relations, marketing, journalism, or equivalent experience.
• Strong written and verbal communication skills.
• Excellent organization, project management, and attention to detail.
• Ability to manage multiple priorities and timelines in a fast-paced environment
• Effective working cross-functionally across internal and external resources.
• Strong visual communication and branding sensibility.
• Collaborative, proactive, and solutions-oriented mindset.
• Experience adapting messaging for diverse audiences and communication channels.

Preferred Technical Skills

Experience with:

• Google Workspace
• Project management platforms
• Visual content production (photography and videography)
• WordPress
• Adobe Creative Suite Canva
• Canva
• Social media management and digital publishing tools

Benefits

• Salary $80,000 - $85,000 annually. Starting base salary will depend on the applicant's experience and qualifications.
• Health, dental, and vision insurance covered at 90% by WE-cycle.
• $54 per paycheck Wellness Benefit, can be applied toward Chamber-rate ski pass
• $15 cell phone reimbursement per pay period
• 100% paid bus pass for commuting for work
• PTO - 20 days per year
• Paid Personal Days - 10 days per year
• Retirement - Simple IRA, 3% company match after one year of successful employment