Brand & Communications Manager, Rider Experience

WE-cycle; Aspen (CO); On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Wellness benefit and ski pass program

Cell phone reimbursement

Bus pass for commuting

PTO 20 days

Paid personal days 10 days

Simple IRA with 3% match

Job summary

WE-cycle in Aspen and Carbondale, CO seeks a Manager of Communications & Brand to oversee brand, public communications, and rider-facing messaging. You will report to the Executive Director and work cross-functionally, shaping how the system is experienced by riders, partners, and the community.

The ideal candidate will drive organizational storytelling, rider education, and messaging initiatives, ensuring clear, accessible, and professional communication aligned with WE-cycle values.

Qualifications

• Bachelor’s degree preferred in communications, public relations, marketing, journalism, or related field.
• 5–7 years of experience in communications, public relations, marketing, journalism, or equivalent experience.
• Strong written and verbal communication skills.
• Excellent organization, project management, and attention to detail.
• Ability to manage multiple priorities and timelines in a fast-paced environment.
• Cross-functional collaboration across internal and external resources.
• Strong visual communication and branding sensibility.
• Collaborative, proactive, and solutions-oriented mindset.
• Experience adapting messaging for diverse audiences and channels.

Responsibilities

• Maintain consistent messaging, tone, and brand standards across all communications.
• Manage brand presentation across stations, bikes, kiosks, and rider-facing environments.
• Compose written communications for digital, print, press releases, system assets and other channels.
• Create content for website, social media, blogs and promotions to engage riders.
• Initiate and drive organizational storytelling.
• Identify communication needs and support strategic messaging.
• Ensure clarity, accuracy, accessibility, and professionalism across materials.
• Create basic in-house graphics and materials.
• Coordinate with external designers and partners on campaigns.
• Manage print production and system presentation assets.

Skills

Written communication

Verbal communication

Organization

Project management

Cross-functional collaboration

Branding sensibility

Messaging for diverse audiences

Visual content awareness

Photography/videography awareness

Social media management

Digital publishing tools

Education

Bachelor’s degree in communications/public relations/marketing/journalism

Tools

Google Workspace

WordPress

Adobe Creative Suite

Canva

Job description

WE-cycle in Aspen and Carbondale, CO seeks a Manager of Communications & Brand to oversee brand, public communications, and rider-facing messaging. You will report to the Executive Director and work cross-functionally, shaping how the system is experienced by riders, partners, and the community.

The ideal candidate will drive organizational storytelling, rider education, and messaging initiatives, ensuring clear, accessible, and professional communication aligned with WE-cycle values.