Manager of Ambulatory Growth Marketing

Hackensack Meridian Health Inc.; Iselin (PA); On-site; USD 120,000 - 150,000; Full time

Job summary

Hackensack Meridian Health Inc. is seeking a Manager of Ambulatory Growth Marketing to develop and execute high-touch marketing plans that boost patient volume and revenue across Northern NJ, with a Bergen County concentration.

You will collaborate across Marketing, Strategy, Physician Liaisons, and Community Outreach to align plans with sales goals. Candidates should have a Bachelor's in Marketing or related field, at least 5 years in healthcare sales or business development, and proven ability

Qualifications

• Bachelor's degree in Marketing, Business, Healthcare Administration, or related field.
• Minimum of 5 years in healthcare sales, business development, or physician liaison with KPI track record.
• Proven ability to prospect, generate leads, manage pipeline, and close new business.
• Strong relationships and consultative selling to align services with client needs.
• Experience developing territory plans to maximize revenue and market penetration.
• Excellent verbal and written communication, including presentations to physicians and business leaders.
• Understanding ROI and revenue targets to inform strategy.
• Team player capable of collaborating in a matrixed environment.
• Proficient with CRM systems (e.g., Salesforce) and Microsoft Office/Google Suite.
• Willingness to travel extensively; reliable transportation.
• Desire for independent, self-motivated work ethic.
• Preferred: EPIC experience.

Responsibilities

• Develop and implement comprehensive, high-touch marketing plans to drive growth and revenue.
• Achieve metrics and revenue targets through strategic outreach and market engagement.
• Coordinate Marketing, Strategy, Physician Liaisons, and Community Outreach to align plans and goals.
• Monitor local market dynamics to maintain competitive differentiation.

Skills

Healthcare sales

Lead generation

Pipeline management

Strategic planning

Relationship building

Presentations

Communication

Goal oriented

Education

Bachelor's degree in Marketing, Business, Healthcare Administration, or related field

Tools

Salesforce

Job description

Our team members are the heart of what makes us better.

At Hackensack Meridian Health we help our patients live better, healthier lives - and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It's also about how we support one another and how we show up for our community.

Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change.

The Manager of Ambulatory Growth Marketing at Hackensack Meridian Health's (HMH) is responsible for developing and implementing comprehensive, high-touch marketing plans designed to drive the growth and revenue of HMH Health and Wellness Centers. Accountable for achieving specific metrics and revenue generation targets. Performs strategic outreach in a local community, focusing on building strong relationships, converting outreach efforts into measurable patient volume and revenue. Regularly monitors local market dynamics to maintain competitive differentiation and secure market share. Creates a plan aimed at achieving key performance indicators (KPIs) and tracks progress towards reaching them. Collects data on the performance of outreach and develops analytics and metrics to track effectiveness to make processes more effective and efficient. Additionally, this role coordinates efforts across the Marketing, Strategy, Physician Liaisons, and Community Outreach teams to ensure plans are harmonized and sales goals are met.

This position will cover the Northern NJ region, with a specific concentration in Bergen County.

Education, Knowledge, Skills, and Abilities Required:

• Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field.
• Minimum of 5 years of experience in a healthcare sales, business development, or physician liaison role with a proven track record of meeting or exceeding key performance indicators.
• Proven goal-oriented self-starter with a demonstrated ability to meet and exceed goals. Demonstrated skills in prospecting, lead generation, pipeline management, and closing new business.
• Ability to build, nurture, and leverage strong relationships that yield measurable business outcomes. Uses a consultative approach to understand client needs and align them with service offerings.
• Proven ability to develop and execute a strategic plan for an assigned territory to maximize revenue and market penetration.
• Excellent verbal and written communication skills, with the ability to create and deliver compelling presentations to a diverse range of individuals and groups, from physicians to local business leaders.
• Understanding of key business drivers and financial metrics (e.g., ROI, revenue targets) and uses this knowledge to inform strategy and decision-making.
• Strong ability to identify and resolve complex issues, overcome objections, and maintain a positive and persistent approach in the face of challenges.
• Effective collaborator with experience working in a matrixed environment, demonstrating the ability to influence others and build consensus.
• Proficient in Microsoft Office and/or Google Suite platforms, with hands-on experience using CRM systems (e.g., Salesforce) to manage sales pipelines and activity reports.
• A reliable mode of transportation is required for extensive travel within the assigned territory.
• Independent, self-motivated, and goal-oriented.
• Strong organizational and time-management skills with the ability to manage multiple priorities and meet deadlines.
• Familiarity with the healthcare industry, including referral processes and community needs. Education, Knowledge, Skills, and Abilities Preferred:
• Minimum of 1 year of experience with EPIC.