Vice President, Digital Engagement

Hackensack Meridian Health Inc.; Woodbridge Township (NJ); On-site; USD 180,000 - 260,000; Full time

Job summary

Hackensack Meridian Health seeks a Vice President of Digital Engagement to direct digital initiatives that improve patient access and clinician workflows. You will manage technologists, marketers, SEO and usability experts, aligning with senior leaders to drive transformation across multi-channel platforms.

Ideal candidates bring 10+ years in digital marketing, strong leadership and deep knowledge of APIs/SDK integrations, analytics, and AI-enabled experiences.

Qualifications

• Bachelor's degree in a related field is required.
• Minimum of 10 years of experience in digital marketing or related fields.
• Expertise in web, mobile and app development with strong leadership.
• Experience integrating IT systems via APIs/SDKs and managing transitions.
• Proven track record leading digital platform redesigns and launches.

Responsibilities

• Direct and oversee digital engagement efforts across web and mobile platforms.
• Lead a team of technologists, digital marketers, SEO and usability experts.
• Partner with executives to shape strategy and optimize patient access and workflows.

Skills

Web & mobile development

Leadership experience

Digital marketing

APIs & SDKs integration

Team management

Analytics (GA4, Data Studio)

Generative AI

Stakeholder counseling

Communication skills

Education

Bachelor's degree in related field

Master's degree

Job description

Our team members are the heart of what makes us better.

At Hackensack Meridian Health we help our patients live better, healthier lives — and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It’s also about how we support one another and how we show up for our community.

Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change.

The Vice President, Digital Engagement directs and oversees digital engagement efforts to make it easier for consumers to access and manage care and for clinicians and administrative team members to manage their workflows in delivering care. The VP, Digital Engagement works with digital marketers, clinicians, IT professionals, clinical and administrative operations teams to deliver quality tools to enable access to and management of patient care. The VP, Digital Engagement will have a deep knowledge of access, clinical tools, technology, digital marketing and operational workflows. This position will manage a team of technologists, digital marketers and SEO and usability experts.

Education, Knowledge, Skills and Abilities Required:

• Bachelor's degree in a related field.
• Minimum of 10 years of experience in digital marketing.
• Expertise in web, mobile, mobile app development.
• Leadership experience in IT integration with multiple interfaces including APIs, SDKs.
• Experience managing a team through digital platform transitions, web redesigns, and mobile app launches.
• Experience with multiple content management systems such as Sitecore, WordPress, Headless Content Systems, Google sites.
• Thorough knowledge with search engine analytics such as Google Analytics, Google Analytics 4, Google Data Studio, Generative AI, SMS tech and chatbots.
• Ability to deal well with competing priorities, heavy workloads and a rapidly changing business environment.
• Proven experience in dealing with high-level executives and a demonstrated ability to counsel senior management.
• Track record in building digital footprint and key performance dashboard for major brand.
• Experience with navigating complex organizations.
• Excellent written and verbal communication skills.
• Proficient computer skills including but not limited to Microsoft Office and Google Suite platforms.

Education, Knowledge, Skills and Abilities Preferred:

• Master's degree in a related field.

Licenses and Certifications Preferred:

• Training or certification in leadership management, usability experience, analytics and generative AI.