Manager, Men's Product Marketing

Vuori; Carlsbad (CA); Presencial; USD 100.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health Insurance

Savings and Retirement Plan

Employee Assistance Program

Vuori Discount & Industry Perks

Paid Time Off

Wellness & Fitness benefits

Descripción de la vacante

Vuori is seeking an experienced Manager, Product Marketing to bridge Merchandising, Design, Creative, and Marketing. You will own the Men's product marketing, shaping positioning, stories, and seasonal go‑to‑market readiness to launch products with clarity and commercial impact.

You will partner with cross-functional teams to define products, create narratives, and lead launches, ensuring accurate details across channels and strong consumer storytelling.

Formación

• Bachelors degree or equivalent experience preferred.
• 6+ years in Product Marketing, Brand Marketing, Merchandising, Product Management, or related fields in apparel or lifestyle brands.
• Experience developing product positioning, storytelling frameworks, and go-to-market strategies.
• Understand apparel product creation from concept to market launch.
• Strong cross-functional leadership and stakeholder influence.
• Proven ability to manage complex projects and timelines in fast-paced settings.
• Excellent written and verbal communication with executive-ready briefs.

Responsabilidades

• Lead as the dedicated Product Marketing lead for Men's business, owning positioning, storytelling, and go-to-market readiness.
• Collaborate with Merchandising, Design, and Product Development to define products and target consumers.
• Develop seasonal narratives, franchise strategies, naming, and creative briefs.
• Coordinate cross-functional launches across Product Creation, Merchandising, Creative, Brand Marketing, Retail, Sales, and E-commerce.
• Own launch readiness reviews, communications, and milestone tracking for commercial success.
• Ensure accurate product information, naming, timing, and asset readiness across channels.
• Translate product intent into compelling consumer storytelling for all touchpoints.
• Analyze launch performance and improve storytelling and outcomes over time.

Conocimientos

Product marketing

Brand marketing

Go-to-market strategies

Cross-functional leadership

Communication

Storytelling

Project management

Analytics

Educación

Bachelor's degree or equivalent

Herramientas

Product information management systems

Product data workflows

Retail merchandising processes

Descripción del empleo

Vuori is seeking an experienced Manager, Product Marketing to bridge Merchandising, Design, Creative, and Marketing. You will own the Men's product marketing, shaping positioning, stories, and seasonal go‑to‑market readiness to launch products with clarity and commercial impact.

You will partner with cross-functional teams to define products, create narratives, and lead launches, ensuring accurate details across channels and strong consumer storytelling.