Manager, Member Engagement & Activations

Regal; Knoxville (TN); Hybrid; USD 65,000 - 110,000; Full time

Benefits offered by this job

Discretionary bonus

Free movie passes

Paid vacation and sick leave

401(k) with company match

Summer half-days Fridays

Medical coverage

Life insurance

Dental & vision

Additional insurance options

Job summary

Regal is seeking a Manager, Member Engagement & Activations to elevate Regal Rewards and subscription experiences in Knoxville, TN. The role focuses on developing compelling rewards, exclusive experiences, and member benefits, while overseeing the Reward Center lifecycle and coordinating with internal teams, partners, and fulfillment providers.

Ideal candidates have 4–6 years in loyalty or related fields, strong project management skills, and a passion for delivering outstanding customer

Qualifications

• 4–6 years of experience in loyalty, customer engagement, merchandising, e-commerce, or related field.
• Experience managing rewards, events, inventory, or fulfillment operations.
• Strong project management, organizational, and relationship-building skills.
• Excellent communication and attention to detail with a passion for delivering outstanding customer experiences.

Responsibilities

• Manage rewards, benefits, merchandise, collectibles, and experiences for Regal loyalty members.
• Oversee Reward Center lifecycle: sourcing, launches, inventory, fulfilment, replenishment, retirement.
• Build and manage vendor and partner relationships to expand offerings.
• Analyze redemption data and member feedback to optimize rewards.
• Collaborate with cross-functional teams to deliver seamless member experiences.

Skills

Loyalty programs

Vendor management

Customer engagement

Merchandising

E-commerce

Project management

Operations coordination

Communication

Job description

What is the job?

Do you love creating experiences that keep customers engaged and excited? As the Manager, Member Engagement & Activations, you'll play a key role in enhancing the value of Regal's loyalty and subscription programs by developing compelling rewards, exclusive experiences, merchandise offerings, and member benefits that strengthen engagement and satisfaction. In this role, you'll oversee the day-to-day management and ongoing evolution of the Regal Reward Center, working closely with internal teams, partners, vendors, and fulfillment providers to deliver high-quality rewards and experiences. You'll combine creativity, operational excellence, and customer-focused thinking to ensure our loyalty members continue to receive meaningful value from their membership.

What will you be doing?

• You will manage and continuously enhance the rewards, benefits, merchandise, collectibles, and experiences available to Regal loyalty and subscription members.
• You will oversee the Reward Center lifecycle, including sourcing, launches, inventory management, fulfilment, replenishment, and retirement of rewards.
• You will build and manage relationships with vendors, suppliers, licensors, fulfilment partners, and partners to expand member offerings.
• You will analyze redemption activity, member feedback, performance metrics, and marketplace trends to optimize rewards and experiences.
• You will collaborate with Loyalty Strategy, Marketing, Film, Operations, Technology, Finance, Creative, Analytics and Guest Services teams to deliver seamless member experiences.

About You

• You will bring 4–6 years of experience in loyalty, customer engagement, merchandising, e‑commerce, experiential marketing, vendor management, or a related field.
• You will have experience managing products, rewards, benefits, events, inventory, fulfilment operations, or customer engagement programs.
• You will demonstrate strong project management, organizational, and relationship‑building skills while balancing multiple priorities.
• You will possess excellent communication skills and a strong attention to detail, with a passion for delivering outstanding customer experiences.
• You will ideally have experience supporting loyalty, rewards, subscription, or membership programs within entertainment, retail, hospitality, or another consumer‑facing industry.
• You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire. Read more about them here - About us

About Regal

Regal Cinemas – where movie magic meets unforgettable experiences!

At Regal Cinemas, part of Regal Cineworld, each day is a celebration of everything film and entertainment. From the first popcorn crunch to the closing credits, we’re all about creating moments that spark joy, laughter, and a little bit of movie magic.

With over 7,600 screens across 625 locations in 9 countries, including Cineworld, Picturehouse, Cinema City, Yes Planet, and Regal Cinemas right here in the US - we bring the joy of movies to millions.

Based out of our buzzing Theatre Support Office in Knoxville, Tennessee, we offer a variety of roles with a mix of hybrid, field-based, or remote working options, depending on the role.

What really makes Regal shine? Our people. We’re passionate about supporting your growth and helping you carve out your dream career within the Regal Cineworld family. Fancy joining us on this epic film adventure? Dive into the Regal stories and see what life’s like behind the scenes of the big screen!

Our Benefits

• Discretionary annual bonus
• Free movie passes and discounted concessions at any Regal location
• Paid vacation time and sick leave to support a healthy work-life balance
• Eligibility to participate in our 401(k) retirement plan with company match after age 21 and one month of service
• Summer half-day Fridays during the summer season
• Medical and prescription coverage, with company contributions toward the cost
• Company-paid life insurance and disability insurance at no cost to employees
• Dental, vision, and supplemental life insurance options available for employees and their dependents
• Additional coverage options including accident, critical illness, and hospital indemnity insurance

Inclusion & Belonging

At Regal Cineworld, we believe our strength comes from the diversity of our people. We are committed to fostering a workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work. Our commitment to inclusion and belonging embraces all aspects of identity, including gender, ethnicity, age, disability, sexual orientation, religion, and background.

We take pride in creating an environment where differences are celebrated and everyone has equal opportunities to succeed. Our hiring process is designed to be fair and accessible, welcoming applicants from all backgrounds. If you need any accommodations during the hiring process or in the workplace to support your needs, please contact the Talent team.

If you have any questions about this role or working at Regal Cineworld Group please contact [e-mail]