Director, Customer Insights & Analytics

Regal Cinemas, Inc.; Knoxville (TN); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid schedule

401(k) matching

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Employee assistance program

Paid vacation

Paid holidays

Movie tickets

Job summary

Regal Cinemas is seeking a Director of Customer Insights & Analytics to lead customer understanding, marketing performance, and loyalty program effectiveness. You will leverage analytics and research to drive growth, engagement, and lifetime value across Regal.

Collaborating with Loyalty, CRM, Brand Marketing, Revenue Management, Film Analytics, Product, and Finance, you will translate data into strategies that improve marketing effectiveness and business performance.

Qualifications

• Strong experience leading customer research and analytics functions.
• Ability to translate insights into business strategies.
• Skilled storyteller able to present insights to senior leaders.
• Experience with CDPs, BI platforms, and visualization tools.

Responsibilities

• Lead customer insights across loyalty, subscription, and marketing initiatives.
• Develop understanding of customer behaviors and engagement drivers.
• Design and manage qualitative and quantitative research programs.
• Lead analytics for loyalty and subscription programs to improve acquisition and retention.
• Develop segmentation and behavioral analysis strategies for targeting.
• Partner with Marketing as primary analytics resource for CRM, brand, and acquisition.
• Develop and track KPIs and measurement frameworks for marketing impact.
• Own reporting dashboards and executive insights for data-driven decisions.
• Collaborate with Film Analytics, Revenue Management, Product, and Finance to connect data.

Job description

Regal Cinemas - Corporate
Knoxville, TN 37920, USA

Description

Regal is seeking a Director of Customer Insights & Analytics to lead the company's understanding of customer behavior, marketing performance, and loyalty program effectiveness. This leader will leverage analytics, customer research, and business intelligence to uncover actionable insights that drive growth, improve decision-making, and strengthen customer engagement across Regal. With a primary focus on loyalty and subscription programs, this role will help shape strategies that improve acquisition, engagement, retention, and customer lifetime value.

As a key partner to the broader Marketing organization, this leader will collaborate closely with Loyalty, CRM, Brand Marketing, Revenue Management, Film Analytics, Product, and Finance teams to connect customer, content, and commercial performance data into a comprehensive view of the business. By combining qualitative and quantitative research, campaign measurement, segmentation, and performance reporting, they will help the organization understand not only what customers do, but why they do it, translating insights into strategies that improve marketing effectiveness and business performance.

What You'll Do

• You'll lead Regal's customer insights and research function across loyalty, subscription, and marketing initiatives.
• You will develop a deep understanding of customer behaviors, motivations, preferences, and engagement drivers.
• You'll design and manage qualitative and quantitative research programs, translating findings into actionable business recommendations.
• You'll lead analytics supporting loyalty and subscription programs, identifying opportunities to improve acquisition, retention, engagement, and profitability.
• You will develop customer segmentation and behavioral analysis strategies to enhance targeting and personalization efforts.
• You'll serve as the primary analytics partner for the Marketing organization, supporting CRM, brand, acquisition, and retention initiatives.
• You'll develop and track key performance metrics, measurement frameworks, and KPIs to evaluate marketing effectiveness and business impact.
• You will own reporting, dashboards, scorecards, and executive insights that support data-driven decision-making across the organization.
• You'll partner with Film Analytics, Revenue Management, Product, and Finance teams to connect customer, attendance, content, and commercial performance data.

Rewards You’ll Love

• Discretionary annual bonus
• Hybrid schedule (4 days in-office and 1 day from home each week)
• 401(k) program with a company match
• Medical, vision, dental, and other insurance coverage for you and your family
• Employer-paid life insurance and short/long-term disability insurance
• Employee Assistance Program, including 24/7 counseling access
• Paid Vacation, Sick, and Parental leave
• 12 Paid Holidays each year
• Half-Day Fridays in the summer season
• 17 free movie tickets monthly and 50% off most concessions at Regal theatres
• Free breakfast and lunch every Monday (paid on Tues-Thurs)
• Thursday Happy Hours with movie-inspired beverages and cocktails

You Should Apply If

• You have strong experience leading customer research and analytical functions, helping organizations better understand their customers and make informed decisions.
• You know how to uncover meaningful customer insights and translate them into business strategies and actions that drive results.
• You're a skilled communicator and storyteller, with the ability to present insights in a compelling way and influence senior leaders.
• You're experienced working with Customer Data Platforms (CDPs), BI platforms, visualization tools, and customer analytics environments to turn data into impactful business decisions.
• You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire. Read more about them here - About us

About Regal

Regal Cinemas – where movie magic meets unforgettable experiences!

At Regal Cinemas, part of Regal Cineworld, each day is a celebration of everything film and entertainment. From the first popcorn crunch to the closing credits, we’re all about creating moments that spark joy, laughter, and a little bit of movie magic.

With over 7,600 screens across 625 locations in 9 countries, including Cineworld, Picturehouse, Cinema City, Yes Planet, and Regal Cinemas right here in the US - we bring the joy of movies to millions.

Based out of our buzzing Theatre Support Office in Knoxville, Tennessee, we offer a variety of roles with a mix of hybrid, field-based, or remote working options, depending on the role.

What really makes Regal shine? Our people. We’re passionate about supporting your growth and helping you carve out your dream career within the Regal Cineworld family. Fancy joining us on this epic film adventure? Dive into the Regal stories and see what life’s like behind the scenes of the big screen!

At Regal Cineworld, we believe our strength comes from the diversity of our people. We are committed to fostering a workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work. Our commitment to inclusion and belonging embraces all aspects of identity, including gender, ethnicity, age, disability, sexual orientation, religion, and background.

We take pride in creating an environment where differences are celebrated and everyone has equal opportunities to succeed. Our hiring process is designed to be fair and accessible, welcoming applicants from all backgrounds. If you need any accommodations during the hiring process or in the workplace to support your needs, please contact the Talent team.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.