Manager, Member Engagement & Activations

Regal Cinemas, Inc.; Knoxville (TN); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Free movie passes

Discounted concessions

Paid vacation time

Sick leave

401(k) company match

Summer half-day Fridays

Medical and prescription coverage

Company-paid life insurance

Disability insurance

Dental, vision and dependent coverage

Job summary

Regal Cinemas is seeking a Manager, Member Engagement & Activations in Knoxville, TN to lead the evolution of Regal Reward Center and member experiences. You will manage rewards, partnerships, and inventory while collaborating with multiple internal teams to deliver meaningful value to loyalty members.

The role emphasizes creating compelling experiences, analyzing engagement data, and coordinating with various departments to ensure seamless member journeys.

Qualifications

• 4–6 years in loyalty, customer engagement, merchandising, e-commerce, experiential marketing, vendor management, or a related field.

Responsibilities

• Manage and enhance rewards, benefits, merchandise, collectibles, and experiences for Regal loyalty members.
• Oversee Reward Center lifecycle: sourcing, launches, inventory, fulfilment, replenishment, retirement of rewards.
• Build and manage relationships with vendors, suppliers, licensors, fulfilment partners, and collaborators.
• Analyze redemption activity, member feedback, performance metrics, and trends to optimize rewards and experiences.
• Collaborate with Loyalty Strategy, Marketing, Film, Operations, Technology, Finance, Creative, Analytics and Guest Services teams.

Skills

Loyalty programs

Customer engagement

Merchandising

E-commerce

Experiential marketing

Vendor management

Job description

Manager, Member Engagement & Activations

Job Category: Management - Corporate

Requisition Number: MANAG039685

• Posted : August 6, 2026
• Full-Time

Locations

Showing 1 location

Regal Cinemas - Corporate
Knoxville, TN 37920, USA

Description

What is the job?
Do you love creating experiences that keep customers engaged and excited? As the Manager, Member Engagement & Activations, you'll play a key role in enhancing the value of Regal's loyalty and subscription programs by developing compelling rewards, exclusive experiences, merchandise offerings, and member benefits that strengthen engagement and satisfaction.

In this role, you'll oversee the day-to-day management and ongoing evolution of the Regal Reward Center, working closely with internal teams, partners, vendors, and fulfillment providers to deliver high-quality rewards and experiences. You'll combine creativity, operational excellence, and customer-focused thinking to ensure our loyalty members continue to receive meaningful value from their membership.

What will you be doing?

• You will manage and continuously enhance the rewards, benefits, merchandise, collectibles, and experiences available to Regal loyalty and subscription members.
• You will oversee the Reward Center lifecycle, including sourcing, launches, inventory management, fulfilment, replenishment, and retirement of rewards.
• You will build and manage relationships with vendors, suppliers, licensors, fulfilment partners, and partners to expand member offerings.
• You will analyze redemption activity, member feedback, performance metrics, and marketplace trends to optimize rewards and experiences.
• You will collaborate with Loyalty Strategy, Marketing, Film, Operations, Technology, Finance, Creative, Analytics and Guest Services teams to deliver seamless member experiences.

About you

• You will bring 4–6 years of experience in loyalty, customer engagement, merchandising, e-commerce, experiential marketing, vendor management, or a related field.
• You will have experience managing products, rewards, benefits, events, inventory, fulfilment operations, or customer engagement programs.
• You will demonstrate strong project management, organizational, and relationship-building skills while balancing multiple priorities.
• You will possess excellent communication skills and a strong attention to detail, with a passion for delivering outstanding customer experiences.
• You will ideally have experience supporting loyalty, rewards, subscription, or membership programs within entertainment, retail, hospitality, or another consumer-facing industry.
• You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire. Read more about them here - About us
  

About Regal

Regal Cinemas – where movie magic meets unforgettable experiences!

At Regal Cinemas, part of Regal Cineworld, each day is a celebration of everything film and entertainment. From the first popcorn crunch to the closing credits, we’re all about creating moments that spark joy, laughter, and a little bit of movie magic.

With over 7,600 screens across 625 locations in 9 countries, including Cineworld, Picturehouse, Cinema City, Yes Planet, and Regal Cinemas right here in the US - we bring the joy of movies to millions.

Based out of our buzzing Theatre Support Office in Knoxville, Tennessee, we offer a variety of roles with a mix of hybrid, field-based, or remote working options, depending on the role.

What really makes Regal shine? Our people. We’re passionate about supporting your growth and helping you carve out your dream career within the Regal Cineworld family. Fancy joining us on this epic film adventure? Dive into the Regal stories and see what life’s like behind the scenes of the big screen!

• Free movie passes and discounted concessions at any Regal location
• Paid vacation time and sick leave to support a healthy work-life balance
• Eligibility to participate in our 401(k) retirement plan with company match after age 21 and one month of service
• Summer half-day Fridays during the summer season
• Medical and prescription coverage, with company contributions toward the cost
• Company-paid life insurance and disability insurance at no cost to employees
• Dental, vision, and supplemental life insurance options available for employees and their dependents
• Additional coverage options including accident, critical illness, and hospital indemnity insurance

Inclusion & Belonging

At Regal Cineworld, we believe our strength comes from the diversity of our people. We are committed to fostering a workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work. Our commitment to inclusion and belonging embraces all aspects of identity, including gender, ethnicity, age, disability, sexual orientation, religion, and background.

We take pride in creating an environment where differences are celebrated and everyone has equal opportunities to succeed. Our hiring process is designed to be fair and accessible, welcoming applicants from all backgrounds. If you need any accommodations during the hiring process or in the workplace to support your needs, please contact the Talent team.

If you have any questions about this role or working at Regal Cineworld Group please contact [e-mail] . We may close this vacancy early if we receive a high volume of applications

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.