Manager, Loyalty Strategy & Customer Growth

Regal; Knoxville (TN); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Discretionary bonus

Free movie passes

Paid vacation

401(k) with match

Medical insurance

Life insurance

Dental & vision

Job summary

Regal Cinemas in Knoxville, TN, is seeking a Manager, Loyalty Strategy & Customer Growth to lead strategy and execution across loyalty programs, driving membership, engagement, retention and lifetime value.

You will work cross-functionally with Marketing, CRM, Digital, Analytics, Operations, Technology, and Finance to optimize journeys, rewards strategies, partnerships, and business cases that boost visitation and long-term growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Analytics or related field.
• 5–8 years in loyalty marketing, CRM, or growth marketing roles.

Responsibilities

• Develop and execute strategies to grow loyalty membership and engagement.
• Partner with Analytics to analyze customer behavior and inform decisions.
• Collaborate with CRM and Digital Marketing to create personalized journeys and campaigns.
• Enhance rewards programs through evaluating benefits, promotions, and partnerships.
• Lead cross-functional initiatives and strategic recommendations for growth.

Skills

Loyalty marketing

CRM

Customer growth

lifecycle marketing

Data-driven decisions

Education

Bachelor's degree

Job description

What is the job?

At Regal, we're passionate about creating exceptional experiences for moviegoers, and our loyalty and subscription programs play a critical role in building lasting customer relationships. As Manager, Loyalty Strategy & Customer Growth, you will lead the development and execution of strategies that drive customer acquisition, engagement, retention, and lifetime value across our membership programs. Leveraging data, customer insights, and market trends, you will identify opportunities to grow our member base and enhance the overall loyalty experience.

Job Details

Description

At Regal, we're passionate about creating exceptional experiences for moviegoers, and our loyalty and subscription programs play a critical role in building lasting customer relationships. As Manager, Loyalty Strategy & Customer Growth, you will lead the development and execution of strategies that drive customer acquisition, engagement, retention, and lifetime value across our membership programs. Leveraging data, customer insights, and market trends, you will identify opportunities to grow our member base and enhance the overall loyalty experience.

Working cross-functionally with teams across Marketing, CRM, Digital, Analytics, Operations, Technology, and Finance, you will help shape the future of Regal's loyalty programs. From optimizing customer journeys and rewards strategies to developing strategic partnerships and business cases, you will play a key role in delivering customer-centric initiatives that strengthen loyalty, increase visitation frequency, and support long-term business growth.

What will you be doing?

• You will develop and execute strategies that drive loyalty membership growth, subscription enrollment, customer engagement, retention, and lifetime value.


• You will partner with Analytics to analyze customer behavior, optimize marketing campaign performance, and loyalty metrics to identify insights and opportunities that inform business decisions.


• You will partner with CRM and Digital Marketing teams to create personalized customer journeys, lifecycle campaigns, and testing strategies that improve performance.


• You will enhance Regal's rewards and membership experience by evaluating benefits, promotions, partnerships, and customer engagement opportunities.


• You will lead cross-functional initiatives, business cases, and strategic recommendations that support customer growth, loyalty program evolution, and operational improvements.

About You

• You will have a bachelor's degree in Marketing, Business Administration, Communications, Analytics, Economics, or a related field.


• You will bring 5–8 years of experience in loyalty marketing, CRM, loyalty subscription management, customer engagement, customer acquisition, lifecycle marketing, business strategy, or growth marketing.


• You will possess strong analytical skills with the ability to translate customer data and insights into actionable business strategies and recommendations.


• You will have experience managing cross-functional projects and building relationships with stakeholders across multiple business functions.


• You will demonstrate excellent communication, presentation, project management, and organizational skills, with experience in loyalty programs, subscription businesses, or customer-focused marketing environments considered a plus.


• You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire. Read more about them here - About us

About Regal

Regal Cinemas – where movie magic meets unforgettable experiences!

At Regal Cinemas, part of Regal Cineworld, each day is a celebration of everything film and entertainment. From the first popcorn crunch to the closing credits, we’re all about creating moments that spark joy, laughter, and a little bit of movie magic.

With over 7,600 screens across 625 locations in 9 countries, including Cineworld, Picturehouse, Cinema City, Yes Planet, and Regal Cinemas right here in the US - we bring the joy of movies to millions.

Based out of our buzzing Theatre Support Office in Knoxville, Tennessee, we offer a variety of roles with a mix of hybrid, field-based, or remote working options, depending on the role.

What really makes Regal shine? Our people. We’re passionate about supporting your growth and helping you carve out your dream career within the Regal Cineworld family. Fancy joining us on this epic film adventure? Dive into the Regal stories and see what life’s like behind the scenes of the big screen!

Read more about the Regal culture here – Regal Careers

Our Benefits

• Discretionary annual bonus


• Free movie passes and discounted concessions at any Regal location


• Paid vacation time and sick leave to support a healthy work-life balance


• Eligibility to participate in our 401(k) retirement plan with company match after age 21 and one month of service


• Summer half-day Fridays during the summer season


• Medical and prescription coverage, with company contributions toward the cost


• Company-paid life insurance and disability insurance at no cost to employees


• Dental, vision, and supplemental life insurance options available for employees and their dependents


• Additional coverage options including accident, critical illness, and hospital indemnity insurance

Inclusion & Belonging

At Regal Cineworld, we believe our strength comes from the diversity of our people. We are committed to fostering a workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work. Our commitment to inclusion and belonging embraces all aspects of identity, including gender, ethnicity, age, disability, sexual orientation, religion, and background.

We take pride in creating an environment where differences are celebrated and everyone has equal opportunities to succeed. Our hiring process is designed to be fair and accessible, welcoming applicants from all backgrounds. If you need any accommodations during the hiring process or in the workplace to support your needs, please contact the Talent team.