Manager Media Strategy and Planning
Hilton
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Benefits offered by this job
Job summary
Hilton is seeking a Manager, Media Strategy & Planning to build and oversee multi-channel media plans for the company. The role is based at a corporate office in McLean, VA or Dallas, TX, offering hybrid work and travel up to 10%.
The candidate will lead agency relationships, manage partnerships, and drive campaigns from concept to execution. The ideal candidate has 5 years of media experience, expertise across Social, TV/Video, Audio, and Digital, and strong programmatic targeting skills.
Qualifications
- Five (5) years of work experience at a media agency or in a corporate media role.
- Experience planning across Social, TV/Video, Audio, Digital, and other non-traditional media.
- Experience planning cross-channel campaigns and sponsorships.
- Strong understanding of the programmatic digital landscape and data-targeting tactics.
- Hybrid role based in Dallas, TX or McLean, VA; travel up to 10%.
Responsibilities
- Lead planning, management, and execution of Hilton's Masterbrand media campaigns with internal stakeholders and agencies.
- Manage enterprise media partnerships and sponsorships, ensuring optimization and outcomes.
- Track, evaluate, and report partnership performance with executive-ready insights.
- Lead planning and activation of sponsorship and custom media programs with key partners.
- Collaborate with internal teams to ensure assets are aligned and campaigns are executed on time.
Skills
Education
Job description
This role is based at one of our corporate offices in McLean, VA or Dallas, TX
The Marketing & Loyalty team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results. As Manager, Media Strategy & Planning, you will build and oversee the execution of comprehensive, multi-channel media plans for Hilton, contributing to innovative and impactful campaign development from conceptualization through execution in a collaborative, fast-paced environment. You will ensure timelines are met, expectations across multiple partners are managed, and strong media safeguards are implemented, while providing subject-matter expertise, leading media agency relationships, and applying emerging tactics in the evolving advertising marketplace.
This role is based at one of our corporate offices in McLean, VA or Dallas, TX
The Marketing & Loyalty team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results. As Manager, Media Strategy & Planning, you will build and oversee the execution of comprehensive, multi-channel media plans for Hilton, contributing to innovative and impactful campaign development from conceptualization through execution in a collaborative, fast-paced environment. You will ensure timelines are met, expectations across multiple partners are managed, and strong media safeguards are implemented, while providing subject-matter expertise, leading media agency relationships, and applying emerging tactics in the evolving advertising marketplace.
- Lead the planning, management, and execution of Hilton's Masterbrand media campaigns, partnering with internal stakeholders and agency teams to deliver integrated, full-funnel media plans that achieve business objectives.
- Manage enterprise media partnerships and sponsorships, ensuring successful execution, ongoing optimization, and delivery against agreed business outcomes.
- Track, evaluate, and communicate partnership performance and value realization, developing executive-ready reporting that demonstrates business impact and informs future investment decisions.
- Lead the planning and activation of sponsorship and custom media programs with key media partners, ensuring strategic alignment with campaign objectives.
- Partner closely with internal marketing, creative, brand, and agency teams to ensure media, creative assets, and custom executions are aligned, delivered on time, and optimized across all placements and channels.
- Build strong cross‑functional relationships across Marketing, Brand, Creative, Partnerships, and agency teams to successfully manage complex initiatives and drive projects from strategy through execution.
- Partner closely with Enterprise Marketing, Brand, Creative, Partnerships, and agency teams to align media strategy, creative assets, custom executions, timelines, and business objectives.
- Lead media agency relationships and provide the Marketing team with media strategy and planning subject‑matter expertise.
- Build trusted relationships within the media community and across internal teams to manage complex initiatives in a collaborative environment.
- Integrated, full‑funnel Masterbrand media plans that achieve defined business objectives.
- Enterprise media partnerships and sponsorships executed, optimized, and delivered against agreed business outcomes.
- Executive‑ready partnership performance and value‑realization reporting that demonstrates business impact and informs future investment decisions.
- Sponsorship and custom media programs activated with key media partners and aligned to campaign objectives.
- Media and creative assets aligned, delivered on time, and optimized across placements and channels.
- Five (5) years of work experience at a media agency or in a corporate media role
- Experience planning across a wide array of media channels, including Social, TV/Video, Audio, Digital, and other non‑traditional media
- Experience planning and stewarding cross‑channel media campaigns and sponsorships
- Strong understanding of the programmatic digital landscape and how to use audience and data‑targeting tactics
- This is a hybrid role based in our corporate office in Dallas, TX or McLean, VA
- Travel up to 10%
- BA/BS Bachelor's degree
- Project‑management ability across critical and often fluctuating deadlines
- Experience overseeing college sports marketing and media partnerships
- Flexibility as needs evolve, with the ability to establish clear processes and direction
- Strong reputation within the media community
- Experience managing complex media plans across several lines of business
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world‑class hotels through our Go Hilton travel program
- Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best‑in‑class Employee Assistance Program (EAP)
- Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
- Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
- Financial security for your future – Our retirement plans make it easier to save for what's next
- Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well‑being, so they can Thrive personally and professionally. The pay range for this role is $90,000 – $130,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.
At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award‑winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world‑class brands , and a company‑wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.
Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.
Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.
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