Manager, Marketing Operations

LifeWay Christian Resources; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a dynamic Manager of Marketing Operations to drive operational excellence and data-driven decision-making. This remote role offers the chance to optimize processes, manage efficiencies, and provide critical technical support to the Marketing team. You'll oversee performance reporting, build scalable processes, and collaborate with cross-functional teams. With a strong focus on serving the church community, this position offers flexibility and autonomy in a supportive work environment. If you're passionate about making a meaningful impact through marketing, this opportunity is perfect for you.

Benefits

Comprehensive benefits plans

Healthcare

Vacation and sick time

401(k) plan

Maternity and paternity leave

Adoption assistance

Mission trip time

Work from Anywhere culture

Qualifications

• 5+ years leading marketing or sales operations teams.
• 5+ years of analytical experience with advanced Excel.

Responsibilities

• Provides consultative support on processes and analytics.
• Leads reporting on marketing effectiveness and KPIs.

Skills

Marketing Operations Leadership

Data Analysis

Advanced Excel

Reporting Tools (Power BI, Tableau)

GA4

Salesforce Marketing Cloud

Strong Communication Skills

Collaboration Skills

Leadership Capabilities

Education

Bachelor's degree in Marketing

Master's degree

Tools

Salesforce

GA4

Adobe Analytics

Power BI

Tableau

Job description

Overview

Lifeway is seeking a Manager, Marketing Operations who will serve as the engine behind operational excellence and data-driven decision-making for our Marketing team. This role will create and optimize processes, manage operational efficiencies, and deliver critical technical and analytical support. As an internal consultant and analytics partner, you will drive measurable, repeatable go-to-market programs that produce qualified leads/accounts and impact revenue. You will oversee marketing operations support, lead KPI and campaign performance reporting, and build scalable processes that intersect with key systems like Salesforce, GA4, Adobe Analytics, and others.

Why Lifeway?

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more.If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings.

#LI-Remote

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Provides internal consultative support to the marketing team on processes, analytics, and performance reporting.
• Leads monthly, quarterly, and annual reporting on marketing effectiveness including campaign performance, revenue impact, and KPIs.
• Manages marketing data tracking processes using Salesforce, GA4, Adobe Analytics, and other tools.
• Collaborates with cross-functional teams including IT, Finance, Product, and other marketing leaders.
• Builds and maintains dashboards, scorecards, and performance insights tools.
• Occasional travels, including overnight

Qualifications

Education

Bachelor's degree, Marketing, Business Management, Statistics, Computer Science, or similar,required

Masters degree,preferred

Advanced graduate degree (PhD, etc.) not required

Skills, Knowledge, & Experiences, required

• 5+ years leading a marketing or sales operations team
• 5+ years of analytical experience, including advanced Excel and data analysis
• 5+ years with reporting and visualization tools (e.g. Power BI, Tableau)
• 3+ years working with GA4, Salesforce Marketing Cloud, Adobe Analytics, or similar tools
• Experience working in a matrixed environment
• Advanced data storytelling and business intelligence software skills
• Strong communication, collaboration, and leadership capabilities

Actively involved in an evangelical Christian church

Skills, Knowledge, & Experiences, preferred

• Salesforce reporting expertise
• Marketing attribution modeling and spend optimization experience
• Project management certification or formal training